3 Things Every Successful Marketer Needs to Know

Whether you’re trying to sell a product or a service, you need to show a memorable brand, know who your customers or clients are, and offer them a way to get to know you.

Branding

Why You Need It

Good or bad, you will become known for your actions and your content. Make sure you convey what you mean to in everything you do. Potential clients will spot inconsistencies, possibly costing you even more clients in the long run. Establish a brand before you set up your online presence to convey confidence, consistency, and become a memorable brand.

How to Use It

On social media sites, blogs, forums, and websites, you can show your brand. Make sure your bios and about me sections are consistent across the board. If you’re able to choose your profile colors and layout, put some thought into choosing a color palette that is unique to you. Content branding is important, too. Make sure the content you create and that which you share remains relevant to your industry.

Market Research

Why You Need It

No matter what you do for a living, you need to know your target audience. When marketing a specific product or service, it pays to know who’s looking to procure said product or service. The typical MPA degree curriculum includes research methods and statistics that help you well on your way to successfully marketing even yourself as a marketer. Public administration skills are helpful to have when learning about your market.

How to Use It

There are two ways to research your market. One popular way is to delve into the information already researched and compiled into results. While this is a great way to learn about your industry, you run the risk of basing your decisions on old information. If your market is rapidly evolving, you may want to do the research yourself. Conduct surveys or interviews, form a focus group, and just experiment with various options and see what works for you.

Social Media

Why You Need It

You need social media to reach more people, both to interact with a growing network of people in your industry and to bring awareness to your website or blog. If you take part in several social media networks, your name, or company name, shows up more often in search results.Many of your potential customers or clients will refer to social media sites as a means of getting to know you. If they don’t have that means, many of them will look elsewhere.

How to Use It

There’s a time and a place for advertising, and social media isn’t it. That’s not to say you shouldn’t tell people about your products or services. Use social media to communicate, and place your contact information where people will see it. When you’re personable in your interactions with others, they’ll be happy to help you spread the word when you have something to offer.

You need branding, market research, and social media not only to reach new customers and clients, but to keep the ones you have coming back for more.

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