Does Philanthropy Help You Create Good Customer Relationships? Modest Money1 Comment

In today’s competitive business world, it is important that customers feel connected to your company to encourage loyalty to your brand. Philanthropy helps foster a feeling of good will and camaraderie that cannot be matched with mere words. Philanthropy is action that helps people and communities become better and stronger places to live, work, and grow. It can foster innovation that can lead to benefits for people well beyond the initial circle of beneficiaries. Some businesses do not have a large public presence due to the nature of the business they are. All too often these sorts of enterprises wind up in the public eye only when the media has something negative to say. Philanthropy can help the world to see a different and positive side of a business. Here are some tips and ideas for including philanthropy as part of your business strategy.

Figure out what you can afford to give

Philanthropy is appreciated at any level but you need to ensure that your company does not make promises it cannot keep. New businesses may not have enough revenue to donate what they would like but this can change over time. As your company grows you can always give more….

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By : Adam | 26 Mar 2015
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