How Guest Posting Helps Your Blog Comments46 Comments

Check out my new guide for starting a blog to learn how to go about properly creating your own blog.

This week for my blogging tips series I’ve decided to cover something that I realize not everyone agrees with. Just recently I noticed a fellow blogger comment about guest posts in a negative fashion. I found her opinion to be a little closed minded, but we are all entitled to our own opinions. It seemed that she felt that a blog really should be written by the blogger and not by others.

I really can’t agree though. I understand that some people want their blog to be exclusively in their own voice. Some of those bloggers are wanting to build up their own personal brand and maybe even pursue future writing work. That’s not for everyone though. For blogs like my own I have no problem taking the magazine approach where numerous writers will contribute. In this post I’ll explain how it benefits bloggers to accept guest posts and also how it helps to guest post for other blogs.

If you’re new to this series, check out some of the previous blogging tips posts:

How Accepting Guest Posts Helps Your Blog

I’m not really sure why but it seems that female personal finance bloggers are more against accepting guest posts. For whatever reason, they seem to feel more attachment to their blog and what they’re creating. Guys on the other hand seem to be more willing to treat it as a side business and accept other writers more. There are plenty of exceptions but this seems to be a trend.

Whichever side you’re on you should stop to consider some of the benefits…

A More Informative Blog: Unless you are truly a financial expert with a wide variety of knowledge, your blog could probably benefit from other people’s experiences and expertise. Do you really have enough financial stories to tell and advice to dole out to fill a blog for years? I’m sure there’s some kind of topics that you can’t competently cover. On my blog I even accept guest posts for this blogging tips series. While I do know a ton about SEO and website marketing, I know there are some topics that other people might be able to cover more effectively.

More Varied Content: Not only do guest posts bring different topics to the table, but they also bring a fresh writing style and voice. Unless you have an incredibly interest writing style, that kind of variety could benefit a blog. Even if I did have unlimited topics that I could write quality content about, I think readers would still appreciate different points of view. It seems a bit narcissistic to refuse to have anyone else’s writing on your blog but your own.

Free Extra Content: Every blogger knows how time consuming it is to manage a blog and continually pump out content. We could all use a break in our schedules. Plus it’s a lot more economically feasible than paying for staff writing.

Increased Traffic: With SEO, the more content you have on your blog, the better. Each post stands a chance of attaining search engine rankings and regularly bringing extra visitors to your blog. Depending on who is guest posting on your blog you might also get exposed to their readers and social media followers.

Stronger Connection With The Writer: This is probably the most overlooked benefit of accepting guest posts from other bloggers. When you accept a guest post from another blogger you are essentially doing them a favor. When I publish a blogger’s guest post it usually goes a long way in building a bond with that blogger.

Possible Monetary Compensation: You have to be careful with this benefit as this would be violating Google’s terms of service…unless you convince the advertiser to use a nofollow link. So you can make money with guest posts, but then you are taking a risk with Google.

How Submitting Guest Posts to Other Blogs Helps You

Guest posting on other blogs helps even more than accepting guest posts on your own blog. Let’s explore some of those benefits…

Strong Link Building: SEO-wise, the links you get from guest posting are some of the strongest links you will get for your blog. This is especially true if you are guest posting on an established blog with decent stats. The thing you have to keep in mind is that those links are on posts that slip into that blog’s archives. So the links lose some value as that happens. At least you get to insert the exact links you want in the ideal context. Having that kind of control over your links is huge.

Increased Traffic – A guest post on another blog is the ultimate way to leverage that blog’s traffic. That blog’s readers can’t help but notice you. If you’re posting on a popular blog that could mean a huge rush of traffic. If that is the case, consider making a plan on how you will try to cater to that rush of traffic. Maybe you’d want to push them to a newsletter subscription or maybe you at least want to write a welcome post specifically for them.

Stronger Connection With The Blogger: Unless the blog you’re guest posting on is extremely well established, they will likely appreciate the free content. They would be getting the benefits mentioned above. So by doing that mutual favor for each other, you open the door to a stronger relationship with that blogger.

Really this is a big reminder for me to get my ass in gear with guest posting myself. I accept a ton of guest posts, but I still have yet to guest post on another blog. One of these days I’ll have to lose my cherry and follow my own advice.

How many of you actively guest post on other blogs? For those of you who don’t accept guest posts on your own blog, what is your reasoning?

If you enjoyed this post, please consider subscribing to the RSS feed or you are welcome to leave a comment below.
By : Jeremy Biberdorf | 19 Jun 2013
Tweet this article :
Div line

46 thoughts on “How Guest Posting Helps Your Blog

  1. Evan

    I would personally continue guest blogging regardless of its decreased SEO value (even punishment, as if you target poor quality websites you deserve it), due to the fact that with successful guest posts one can achieve much greater value than the mere link that accompanies the post.

    Reply
    1. Jeremy

      That is true that a good guest post achieves so much more than just SEO benefits. The marketers that are only worried about that side of things are missing out on some major benefits.

      Reply
  2. John S @ Frugal Rules

    Great post Jeremy! I really do not agree with the aversion to taking on guest posts either. I understand wanting to make it “your voice”, but I think you can still have that and take on a guest post from time to time. I think they’re great and there are benefits for both sides – like you said. There is only so much I can write about, and it really can keep it fresh to bring in others voices. I have a similar vision to taking the magazine approach to my blog and believe that my readers can only benefit from that. That said, I did a lot of guest posting when I first started and have fallen behind in it and probably should do a little more of it.

    Reply
    1. Jeremy

      Yeah I think we have pretty similar visions of our blogs long term. It’s good to have blogger friends who are on the same page. I just need to catch up to you on the guest posting front.

      Reply
  3. Sean @ One Smart Dollar

    I completely agree with you on this. different points of view are great and keep people coming back for me. I have a couple of staff writers and I feel that it has helped out a lot. The same goes for guest posters. While you might write an article with one point of view your guest poster could write it from the opposite stance.

    Reply
    1. Jeremy

      Good point Sean. I generally don’t restrict what guest writers cover for that very reason. Different angles get people thinking differently and sparks different conversation.

      Reply
  4. Terry

    Like you, guest blogging is something that I haven’t focused on so far, but in the future I’m going to put more emphasis on it.

    Reply
  5. Eric J. Nisall - DollarVersity

    I happen to quite averse to taking on guest posts (whether sponsored or otherwise). Since I’m not anonymous, and I put my name to everything I hold myself and my site up to a high standard. That would include whatever gets published, even if it is authored by someone else. By me publishing that content I am in essence saying that I view it to be just as good as my own (in my own mind of course, since some people may hate my stuff). I simply have found that many people just don’t write in a way that meshes with my ideas and how I want to approach things.

    There is too much of the same crap being floated all over the place, and I don’t want to be a part of that. I want to challenge people to think in a way that is different from the societal norm in some instances, or to consider doing things a way that has been done much, or whatever, just as long as it challenges them to think a bit and not blindly follow others. And, from what I’ve been offered a lot of the guest posting out there doesn’t live up to what I like to put out.

    And it doesn’t help that I’m kind of a control freak when it comes to things that have my name (and mug) associated with them. I’m pretty big on fresh takes and being original (as much as possible), and simply can’t stand much of what’s out there–as anyone who listens to me any more undoubtedly knows all too well–so why would I want that on my own site?

    I’m not totally against it, but I would need to really trust the source and it would really have to be something that hasn’t been done to death on every site before in the same tone, with the same points.

    Reply
    1. Jeremy

      I guess I’m just so accustomed to random outsourced marketers putting my name on lousy work. So even though I am open with my name on my blog, I’m not too worried about how the content affects my reputation.

      Over the years with running various online businesses I’ve come to realize that to make much progress you do have to relinquish some level of control. You need to have faith in the work of others to properly grow. If not, you’re pretty limited in how big you can take things. Maybe I’m just not patient though.

      Reply
      1. Eric J. Nisall - DollarVersity

        I’m very conscious about image, not in terms of what others think personally, but professionally in terms of trust and reliability. I can’t shake the feeling that if anything associated with my name is shit quality, it can stick. I can let go of certain things like design and back-end stuff but not the stuff that is shown to the public. I’m ok with it though, as I’m not doing this for the money or anything but more for my own stress relief and to (hopefully) help others in even the smallest manner.

        Reply
  6. Grayson @ Debt Roundup

    I don’t mind guest posting because I try to get guest posts that cover a topic that I might know enough about or I haven’t covered yet. It also give you a break from writing, which can really be uplifting if you are struggling to keep up with demand. You have to be careful of the posts that you put up, but having different views is much more exciting than just one voice, IMO.

    Reply
    1. Jeremy

      Yes you do have to be careful with accepting guest posts as there are countless marketers out there trying to put crap content on blogs just to get some links. Before allowing anyone to guest post you really do need to check out their writing quality. The break from writing is definitely welcome with all of the other work I have to do.

      Reply
  7. Nick @ ayoungpro.com

    I both guest post and accept guest posts regularly. I have realized many of the benefits that you mention and I think both are great. Guest posting on others sites is particularly helpful when you are brand new.

    Reply
    1. Jeremy

      That is true Nick. Early on it would be especially useful as it would really help get yourself noticed. I’m taking the opposite approach of doing guest posting once I get more established as I would have more beneficial pages to link to.

      Reply
  8. Shannon @ The Heavy Purse

    I haven’t started accepting guest posts, yet, although it is something I intend to do. Since I only post twice a week and one post is a round-up, I wanted to build-up a larger library of my own posts first. But I definitely see the value of having guest-posts on your blog and do enjoy doing them for others. I receive many requests to guest post – all form letters and some poorly written. My first request was from some guy who wanted to make it so convenient for me that all I needed to do was create a log-in/password on my site for him and he would upload his post for me. I may be a blond, but I’m NOT that blond! The worst (or maybe the best) part was he emailed 24 hours later wondering why I hadn’t responded to his email request. :)

    Reply
    1. Jeremy

      Well I’m glad you were not that gullible. He may have actually been an honest guy, but I know I wouldn’t just hand over my login details like that. Building up your own content first does make sense. I tried to do that myself early on, but once I started getting legit requests, I was more than willing to post them.

      Reply
  9. Cat

    I’m all for it – I figure people like variety! And I’m trying to get better at submitting guest posts to others blogs..as you know. :)

    Reply
  10. Kim@Eyesonthedollar

    I love guest posts for all those reasons. I have also gotten great benefits from being a guest poster. Modest Money was one of the first places that let me put up a post, and I felt like a rock star!

    Reply
  11. Nunzio Bruno

    I love getting offers to both be a guest and accepting guest posts! I think there are a ton of amazing connections out there just waiting to be made. The only thing I’d offer is to be a little careful and make sure that when people are linking back to their stuff that the links reflect the brand you are building for yourself. For me I use the Grandma Test – If my Grandma were to read a post and click a link would she be ok with what’s on the other end :) I’d like to throw this out there too – If any one is looking to guest post or looking for guests posts please don’t hesitate to reach out!!

    Reply
    1. Jeremy

      Funny that you mention your grandma. I recently told an advertiser that I’d only be willing to promote stuff that my mother would be comfortable with. It is a good test to see if you’re accepting content that might offend people.

      Reply
    1. Jeremy

      I know I’ve disagreed with some of the content in guest posts that I’ve accepted, but that just helps create better discussion in the comments.

      Reply
  12. Tianna

    I really enjoy guest posts from other bloggers, but I get requests all the time from supposed freelancers asking to guest post on my blog and a lt of the time it’s really spammy sounding so I don’t go through with it. I prefer to collaborate with blogger friends for guest posts instead of random internet inquiries.

    Reply
    1. Jeremy

      I get so many of those requests too. It’s gotten to the point that I’m going to have to get my assistant to start replying to those. It just wastes too much of my time for requests that I am unlikely to accept.

      Reply
  13. Canadian Budget Binder

    I used to guest post lots more than I do today just because of time and the blog growing the way it has. I accept the odd blog posts from my fellow bloggers or people I know and are professionals in their field because I don’t pretend to know it all. Having my friends who are professionals in a field share their expertise is like doing it right the first time.

    Reply
    1. Jeremy

      As your blog grows it does tend to take up more time, especially when trying to do everything on your own. It’s only natural that guest posting activity would slow down in that situation. It would be beneficial to find a way to free up time to keep the guest posts going. It is a strategy that needs to be done regularly to get optimal benefits.

      Reply
  14. Alexa

    In the first couple of months of starting my blog I was doing some hardcore guest posting but then I just really slacked off. I need to do more of this. When I was guest posting I got 12,000 visitors in one day from one blog and it was only the second or third month my blog was up. Very beneficial. And I got the majority of my RSS subscribers from that guest post.

    I also have no problem accepting guest posts from other bloggers. I probably wouldn’t do more than one every week or two but I see benefit of another voice.

    Reply
    1. Jeremy

      Wow that’s some impressive results from a single guest post. That may be the kick in the ass I need to finally get going on guest posting. Now if only my schedule would cooperate and I could catch up on other projects.

      Reply
  15. Matthew

    Hi,

    Guest blogging helps blog owners not only to increase post count, but it will improve traffic, search engine ranking and engaged with readers. But I personally feel most of the guest bloggers do it for only getting links or promote to their services, sadly :( these type of guest posts don’t make sense and there were guest bloggers thoroughly research the subjects and write articles, publish it on blogs and those articles get viral social shares and readers comments.

    So there is always value when we read it for the blog readers instead of promoting services through it.

    Thanks :) to the wonderful post.

    Reply
    1. Jeremy

      It is too bad that those do make up the majority of guest post requests. It makes it a lot more difficult to weed out the good ones. Marketers should realize that by providing really strong content they will get much stronger links in return. Then bloggers might be more willing to give them some free advertising.

      Reply
  16. Matt Becker

    I’ve written two guest posts so far and have another going up next week. I would say that by far the biggest benefit at this point is building the relationship with the other blogger. I did see some traffic from each, but that was rather temporary and I value much more the interaction I had with each blogger. I was able to learn a lot and definitely feel like I know them a lot better. It definitely creates some more work, but I think it’s worthwhile. Haven’t accepted a guest post yet, but I’m working with another blogger on a “blog swap” pretty soon, where we’ll just write for each other’s blog on a particular day. Should be fun.

    Reply
    1. Jeremy

      It is true that the traffic you receive from a guest post is temporary. So it does help to have a plan to better harness that traffic. Some people send them to a newsletter subscription page or give them a custom welcome. When I do guest posting I’ll be most concerned with SEO and the relationship building.

      Reply
  17. Jim

    Great topic Jeremy, I frequent your site for its great blogging tips and this post is a great representation if that. I do agree with you that men seem to be more willing to allow guest posting. Never really realized that, but I think it’s true, I have tried to guest post on a few sites run by females and have had no luck. I have only been able to guest post on sites run by males. So your theory is valid with me!

    Reply
    1. Jeremy

      It is interesting how men and women tend to manage their blogs differently. Perhaps it comes back to women being used to society judging them more. So they might be more self conscious about what other people will think about their blog with someone else’s content on it.

      Reply
  18. Alex @ Searching for Happy

    I think guest blogging is worth it, even if there were no SEO benefits. The fact that there are SEO benefits on top of everything else works great.

    As for accepting it though, I’m a bit hesitant, but I’d definitely accept a guest blog if the person had a half-decent idea!

    Reply
  19. Abhiram Pathak

    Guest post became an important thing of content marketing strategy. Build a stronger relationship between the bloggers seems to be the best benefit of doing a guest post. Thanks for your information sharing with us. Keep updating.

    Reply
    1. Simon

      I agree, it builds strong relationships among fellow bloggers not to mention expandanding the audience of your posts…its just a great way to connect!

      Reply
  20. Ivan @ GuestPostStar

    Guest posting is another way of building reputation and relationship to other bloggers out there. Just avoid guest post that has an adult content or spammy looking.

    Reply
    1. Simon

      I believe any blogger worth his salt will focus on building a solid reputation and rapport with fellow bloggers and readers. Staying clear of adult related content or spam is definitely on top of their blogging-etiquette!

      Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>