Optimizing Images For Your Blog

Last week for my blogging tips series, I wrote about making your own blogging rules.

While I do believe in doing things your way, there are various hoops you should be jumping through if you want optimal results. Doing everything your own way could result in missing out on a lot of extra traffic. It could make your blog grow much slower.

So this week I’ll be discussing another tactic you should consider using to get the most out of your efforts.

Check out some of the previous posts from this series:

The topic I’ll be discussing today is how to optimize your blog images. This topic was suggested to me by Anne from Unique Gifter. Thanks for the suggestion Anne.

Optimizing Your Blog Images

If you want to liven up the appearance of your blog, one of the easiest ways is to use quality images in each of your posts. Back in July I wrote about finding free images for your blog.

There’s more to it than just adding images to your posts though. To get the most bang for the buck, you should also be optimizing those images.

Optimizing Image Sizes

For both your visitors and search engines, it is important that your images are optimized for file size. Visitors don’t want to wait a long time for your blog to load. Meanwhile search engines limit rankings of sites that take too long to load.

Personally I manually optimized each image I use with Adobe Photoshop and its ‘Save for Web’ feature. That way I can limit the filesize without affecting how the image looks on a webpage. Other image editors likely have similar capabilities.

For a more automated approach you can use a WordPress plugin called WP Smush.it. That plugin will allow you to optimize images on the fly or optimize existing images on your blog.

Optimizing Image File Names

To get the most traffic possible for you blog, you want to leave no stone unturned. One of those stones is optimizing images for specific keywords.

To reinforce your post relevance for keywords, you should be naming your images using those specific keywords. For example, in this post I have named the main image optimizing-blog-images.jpg. That shows search engines that your post is especially relevant for those keywords.

Your images might even show up in image searches, driving more traffic to your blog. Or on sites like pinterest, those image names can catch people’s eyes.

Optimizing Image Location

One mistake I see some blogs frequently making is just linking to their images. Instead of downloading the images to their own server, they refer to the image location on another website.

This might appear fine on the front-end of your blog, but it can have some negative consequences. First of all, that image might be removed from that other website later, leaving a broken link and missing image on your blog. Secondly, it can slow down the loading of your page which is a bad signal to send to Google. Thirdly, you miss the chance to optimize that image for both filesize and keywords.

Of course, make sure the images you are using have the proper copyright restrictions that allow you to publish them on your blog. Even if you use credit links for copyright reserved images, it doesn’t mean you’re not stealing it.


While images might not seem important beyond adding some color to your post, remember the benefits of further optimization. Make it part of your posting routine and you’ll be getting more out of your posts.

Do you currently optimize the images for your blog? Or is there part of the optimization process that you’re not yet addressing?


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