A little while back there was a major shakeup within the financial blogging community. The root of the problem was text link advertising which Google hypocritically does not allow.
I say hypocritically because Google happens to run the biggest text link advertising network online. The big difference though is that their text links do not pass PageRank or affect search engine rankings.
On the other hand, direct text link ads are often purchased with the intent purpose of helping search engine rankings. Despite pretty much every commercial website doing some form of search engine marketing, Google has decided that this particular practice crosses the line.
It was quite disappointing to see many blogging friends getting penalized for such a common practice. It just didn’t seem unfair. As someone who’s had more than my share of problems with Google, I could definitely relate.
In the blink of an eye, your online business can get turned on its head.
Now these bloggers are realizing something that I’ve learned many times over in my years of online business experience. They are learning the importance of diversification with an online business. Continue reading