Tag : the joneses

As the internet has evolved and we truly enter the digital age as a society, the biggest enemy of our personal finances has been quietly growing stronger and stronger. No it’s not inflation. It’s not government taxes. It’s something much less obvious. It’s those pesky Joneses!

It might seem innocent enough when you are on Facebook browsing through their vacation photos or reading about their great new house/car/boat/tv. Meanwhile it is pushing your savings to the edge of a dangerous precipice.

After all, you’ve worked very hard and you’re a good person. So why shouldn’t you deserve all that awesome stuff too?

Why The Joneses Are Stronger Than Ever

The problem is not that there are many more Joneses today or that they are wealthier than in the past. The real problem is how they have found more ways to infiltrate our lives.

Since we are more connected than ever, it is inevitable that those social networks include people who are wealthier or at least appear to be. Unless the Joneses in your circles are quite humble, they are bound to be mentioning things that are only attainable with a lot of money.

In the…