Using Social Media to Grow Your Blog Comments33 Comments

Check out my new guide for starting a blog to learn how to go about properly creating your own blog.

So this week’s blogging tips post is another guest post. Yes…another guest post. I’ve just got too much going on these days and I need to post some guest posts to free up some time. If anyone is looking to contribute a guest post for this series or something financially related, send me an e-mail.

The guest writer this week chose to discuss social media strategy. I have written about social media before in my post about automating social media marketing. Also I’ve had another guest post about social media titled getting social on social media. I think this is an important enough part of blogging that it’s helpful to get different people’s take on it all. There may be assumed etiquette, but how you handle your blog marketing is ultimately up to you. I don’t necessarily agree with the ‘rules’ the guest writers have laid out. You don’t have to take the same approach as anyone else.

If you’re new to this series, check out some of the previous blogging tips posts:

Growing Your Blog Using Social Media

Blogging is all about those personal connections. Think of social media as the legs of your blog. It’s the opportunity to go to your reader. Without social media, your potential readers are just wandering through a million miles of swamp and fog. Social media produces more benefits than just increased traffic. It can connect you with other blogs to guest post, it’s an easy way for advertisers and PR to find you, and it can increase your rank in the SERPs (Search Engine Results Page).

Keep in mind, you are human and only have the capacity to do so much in 24 hours. If you don’t have time, it’s better to stay off of the social networks if you are never going to get on to interact. Instead, consider interacting with readers on your personal social profiles if you have them.

Get on social sites that count

Think quality not quantity when creating your social media strategy. Just because a social network is popular doesn’t mean your blog should be on it. Make sure you have a reason for every community you join. Does it reach your target audience? Can you disseminate your content in a shareable and attractive format?

If you are looking for a default answer, I would encourage bloggers to at least get on Google+, as Google favors their social’s content in their search engine, and Twitter. The best benefit of Twitter is the ability to be friends and socialize with anyone. You don’t have to get people to “like” you before talking with them. Twitter also makes it easy to locate potential readers interested in your topic through hashtags.

Take into consideration all forms of social, including: Reddit, Pinterest and StumbleUpon. Find where your readers are and engage with them.

A great way to understand how to utilize these tools the right way, is by following the experts in the field; digital marketing agencies. For example, I discovered that Google+ pages show up in the search engines when I came across WebpageFX’s “search plus your world” profile. You can see it when you search for their brand in Google.

webpagefx

Create compelling content

If you haven’t done so already, begin adding more visuals to your content. Memes, catchy headlines, and pictures are all great teasers to get users to click the link to your blog. Get creative! Make hand drawn pictures of unicorns or a Vine that correlates with your article topic. If your visuals are really amusing, consider putting them on sites like Pinterest, Flickr or Instagram to drive more traffic.

Posting great content is not the only factor in a successful social strategy. For case studies, check out the 12 Palms Recovery Center blog, as their unique strategy consists of publishing infographics for content and then changing the visual format to an animation in later months. Social media is a great outlet to spread two major traffic pushers:

  • Giveaway and contests: Using a sign up form like Rafflecopter gives you two opportunities. The first is to drive people from social media to your site to sign up for the giveaway. The other opportunity is to offer additional entries for those who follow you on social media or have signed up for your blog’s newsletter. What’s great is this works even for less than glamorous industries. Humane animal trap seller, Havahart, does this well with weekly twitter contests and giveaways.
  • Free gift with email sign up: The other major source, besides social media, to keep readers coming back to your site is through email sign ups or a feed reader. People love free stuff. Offering a short free ebook on a relevant topic and advertising the hook on social platforms will both drive traffic to your site and get an increase in your emailing list.

Five rules of social engagement

1) Always respond: Whether positive or negative, respond to people’s interaction with your blog’s social platforms. Even if it is a like or a follow, thank them for following you. Users enjoy interacting with personable brands and blogs. Make sure your responses are helpful and engaging.

2) Make it about the reader: Your goal is to get people to like you. People aren’t going to like you if all you talk about is yourself because people are really only interested in themselves. Dale Carnegie put it this way: “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”

3) Be consistent: Make an effort to post and respond on your social platforms every other day. If you are going to automate your tweets and posts, please make sure someone is responding to comments at least once a week if not more. There is nothing more frustrating for a user than to interact with a blog or company and never receive an answer. The point of social media is to be social! It’s not a platform to preach at users.

4) Be mindful of your brand: Although your social profile should be personable it also should have a unified brand image. You can base that image off of yourself or on an imaginary person you envision encompasses the epitome of your blog. This persona will give your social profiles the living breath it needs to succeed.

5) Think before you post: In the heat of a moment or when you have your guard down can be dangerous times to harness the power of social media. And once you have post something it’s very difficult to erase its footsteps. If you use multiple social accounts, create a routine to make sure you don’t accidentally post on your blog’s account thinking it was your personal account.

Author Bio: Alicia Lawrence is a content coordinator for an Internet marketing company. When not at work, she enjoys blogging about travel, finance and marketing communication. Her articles have been featured on Examiner.com, Yahoo! Small Business, and Business 2 Community.

If you enjoyed this post, please consider subscribing to the RSS feed or you are welcome to leave a comment below.
This entry was posted in Blogging, and tagged , Comments33 Comments
By : Adam | 12 Jun 2013
Tweet this article :
Div line

33 thoughts on “Using Social Media to Grow Your Blog

    1. Alicia Lawrence

      You’re right, Michelle. Social media is excellent for networking as well. It’s especially important with blogs to belong to your niche’s community, which can be found through blogrolls and social media. This makes your blog bigger than just you, and gives the opportunity for other readers to stumble upon your articles and services.

      Reply
  1. Greg@ClubThrifty

    I agree with Michelle: social media is a great way to grow your brand. When we started out, we did not use our personal accounts. Now, we will sporadically share something there.

    Reply
    1. Alicia Lawrence

      Hi Grayson! Glad you are seeing a turn around on Google+. Unlike most social media where they start with gathering users first, Google+ is starting with gathering businesses on their platform and then they are hoping the user will follow. It constantly intrigues me since it is so different.

      Reply
  2. The College Investor

    It’s a great way to increase traffic to your site or find potential customers of your brand. Just take note that social media is virtual socialization and it will greatly help to focus on others too, not just your brand.

    Reply
  3. Debt Blag

    Thanks! I have to tell you that Facebook is the one I don’t get. Actually Instagram makes even less sense to me given the words-intensive nature of this stuff, but Facebook just seems like it should be great for this, and yet it’s not…uf…

    Reply
    1. Alicia Lawrence

      Haha Yes, even for my own blog I don’t have a Facebook just a Google+, Twitter, and Pinterest. Unless your blog is already well known, or if you have a ton of personal friends on FB, not many people will know to search for it and like. Since there are so many social media platforms, brands and blogs have to think through which ones would be most beneficial for them and where their target audience lies. Quality is better than quantity.

      Reply
    1. Alicia Lawrence

      Hi Pauline,

      If I understand what you are asking then, yes, Google draws the info from Google+. If you have a local business, Google+ is a must!! I cannot stress that enough.

      Reply
    1. Alicia Lawrence

      Hi Michael, Depends what channels you are using. You also want to feel out your audience to see what you think they would like. From personal experience, you can never have too much interaction on social media-especially Twitter! Obviously, this doesn’t mean stock them but just use your best judgment.

      Reply
  4. Alex @ Searching for Happy

    Social isn’t just good for building relationships – it’s now a component of how Google ranks your site. So, taking the time to build those strong relationships through social media channels can doubly benefit you and your blog!

    Reply
  5. Irfan

    Social media has been a saviour for my blog. Twitter itself drives me traffic of 15% to 20% which is exceptional. I have recently started posting on G+ too and i hope it works out well for me. Great Post Alicia :-)

    Reply
  6. Lorrie D. Cote

    If you can’t get an introduction, then look for golden opportunities to request a guest post spot. For example, if you get listed as one of Social Media Examiner’s top social media blogs or ProBlogger’s top bloggers to watch , that is the perfect time to approach the blog to become an author.

    Reply
  7. Kingsley @Guest blogging

    I haven’t really started implementing and using social media to it fullest potential on my blog.Hopefully, following this article’s bullet points, I can get something out of social media engagements.

    Reply
    1. Simon

      Social media is something I believe one should try out as soon as they set up their blogs. Its always nice to have a platform where you can interact with your readers more personally and they interact amongst themselves as well. Its also helps with the traffic from time to time especially when readers start sharing your content!

      Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>