Best Fidelity Alternatives

Jeremy Biberdorf Image
Mar 01, 2024
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In the realm of investment and finance, Fidelity has established itself as a reliable and comprehensive platform, catering to a wide range of financial needs. Yet, the dynamic nature of the financial markets and varying investor preferences often necessitate the exploration of alternatives to Fidelity.

This quest for alternative platforms is not just about finding a substitute; it's about discovering platforms that might better align with specific investment strategies, offer different tools, or provide a unique user experience.

This article aims to introduce and discuss some of the top alternatives to Fidelity, each offering distinct features and benefits that cater to diverse investor needs.

Fidelity Overview

Fidelity Investments stands as a beacon in the financial services industry, offering a vast spectrum of investment opportunities and financial products. Known for its extensive research, diverse investment options, and robust customer support, Fidelity caters to both individual and institutional investors.

The platform's comprehensive approach encompasses mutual funds, retirement services, wealth management, and trading services. Founded over 70 years ago, Fidelity has grown to manage trillions in assets, showcasing a commitment to investor success and innovation.

Its platform combines user-friendliness with in-depth market analysis, making it a favored choice for both seasoned and novice investors.

Pros & Cons


● A broad range of investment products and services.

● Research resources and investment tools.

● Strong customer support.

● User-friendly interface, suitable for various investor levels.


● Higher fee structure compared to some newer platforms.

● Can be overwhelming for complete beginners.

● Limited cryptocurrency trading options.

● Some tools may be too advanced for casual investors.

● Minimum investment requirements for select services.

Why Look for Fidelity Alternatives?

The pursuit of alternatives to Fidelity is driven by various factors. Some investors may seek platforms with lower fee structures, while others might be looking for a more tailored user experience or specific investment options like cryptocurrencies.

Novice investors might find simpler platforms more approachable, whereas seasoned traders could be in search of advanced trading tools and unique analytics. Additionally, as the investment landscape evolves with technology, investors might seek platforms offering innovative features or specialized market insights.

Exploring Fidelity alternatives allows investors to find platforms that align more closely with their investment strategies, risk appetite, and financial objectives. Check out my Empower Retirement vs Fidelity head-to-head comparison article.

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Quick Breakdown

Best Alternatives to Fidelity

  • Ideal for beginners and those favoring commission-free trades.

  • Suited for investors seeking a blend of automated and custom portfolio management.

  • Best for those who prefer a holistic approach to financial management with added educational support.

Top 3 Fidelity Alternatives


4 stars
Fees $0 ($5/month for Robinhood Gold)
Best For Commission-free trading
  • Zero commission on trades.
  • Straightforward and intuitive interface.
  • No account minimum requirement.
  • Offers trading in stocks, ETFs, options, and cryptocurrencies.
  • Ideal for first-time investors.
  • Access to IPO investments.
  • Ability to purchase fractional shares.
  • Advanced features available through Robinhood Gold.
Robinhood, a pioneer in commission-free trading, has been a game-changer in the brokerage industry, especially for new investors. It democratizes the financial markets by eliminating the barrier of trading fees and offering a user-friendly platform.

Robinhood supports a range of assets, including stocks, ETFs, options, and cryptocurrencies. The platform is known for its minimalist design, which, while appealing to beginners, still provides enough functionality to satisfy more seasoned investors.

Established in 2013 by Vladimir Tenev and Baiju Bhatt, Robinhood is based in Menlo Park, California. It was created with the mission of making the financial markets accessible to everyone, not just the affluent. Despite facing regulatory challenges, Robinhood has remained a popular choice among retail investors, particularly those who value simplicity and affordability in their investment experience.

M1 Finance

4.9 stars
Account Minimum $0
Best For Customization
  • Combines automated investing with custom portfolios.
  • Zero trading fees or commissions.
  • Fractional share investing is available.
  • User-friendly platform for easy portfolio management.
  • Diverse investment options.
  • Retirement accounts like IRAs are supported.
  • Robust portfolio rebalancing feature.
  • No minimum balance for basic accounts.
M1 Finance offers a distinctive blend of automated investing with the flexibility to create personalized stock portfolios. Since its inception in 2015, M1 has provided users the ability to design their investment “pies” from a selection of stocks and ETFs.

The platform stands out for its no-fee structure and fractional share investments, making it accessible to a wide range of investors. M1 Finance is particularly attractive to those who want a hands-off approach while maintaining control over their investment choices.

Headquartered in Chicago, M1 Finance was founded by Brian Barnes with a vision to streamline the investment process. M1 has since established itself as a versatile investment solution, catering to both passive and active investors. Its innovative approach to blending robo-advisor features with custom portfolio management has made it a popular choice in the digital investment space.

Sofi Invest

4.5 stars
Fees $0
Best For Educational support
  • Zero commission on stock and ETF trades.
  • Automated Investing for passive portfolio management.
  • Access to financial advisors for guidance.
  • Offers cryptocurrency trading.
  • Integrated with SoFi’s comprehensive financial services.
  • User-friendly mobile app for convenient investing.
  • A wide array of investment choices.
  • Regular market updates and insights.
SoFi Invest, part of the larger SoFi ecosystem, addresses the needs of various types of investors, offering both active and automated investing solutions. Founded in 2011, SoFi Invest has become known for its zero-commission policy and a wide range of investment options.

The platform is particularly appealing to beginners, thanks to its straightforward design and educational content. SoFi also stands out for its integration with other financial products, providing a holistic approach to personal finance.

SoFi, or Social Finance Inc., began as a student loan refinancing venture by a group of Stanford business students. Its headquarters in San Francisco, SoFi has evolved into a multi-faceted financial services provider, with SoFi Invest being a significant part of its offerings. The platform reflects SoFi's mission of making financial services accessible to a broader audience.

Wrap Up

While Fidelity remains a robust and comprehensive option for many investors, exploring alternatives such as Robinhood, M1 Finance, and SoFi Invest can offer different advantages tailored to specific investor needs.

Robinhood appeals to beginners and those seeking a straightforward, commission-free experience. M1 Finance is ideal for investors who desire a mix of automation and customization in their portfolio management. SoFi Invest, with its wide range of financial products and educational support, is suitable for those who prefer an all-inclusive financial platform.

Each of these alternatives presents unique features and benefits, highlighting the importance of selecting a platform that resonates with your personal investment goals and style. If you still haven’t found your ideal platform, consider reading my Betterment vs Fidelity comparative analysis.

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Jeremy Biberdorf

About the Author:

Jeremy Biberdorf is the founder of Modest Money. He’s a father of 2 beautiful girls, a dog owner, a long-time online entrepreneur and an investing enthusiast.