Best Groundfloor Competitors

Jeremy Biberdorf Image
Mar 01, 2024
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The landscape of real estate investing has significantly evolved with the advent of online platforms, offering investors novel ways to access property markets. These platforms, like Groundfloor, have democratized real estate investments, previously the domain of wealthy individuals and institutional investors.

This article explores Groundfloor, a prominent player in this field, and its competitors, analyzing their offerings to help investors find suitable alternatives.

What is Groundfloor?

Groundfloor is an innovative real estate investing platform that enables individual investors to partake in direct real estate lending. Unlike traditional real estate investment trusts (REITs), Groundfloor offers a unique proposition where investors can fund individual real estate projects with as little as $10.

This approach not only lowers the entry barrier for real estate investment but also provides a transparent and direct way to invest in property development. Groundfloor primarily focuses on short-term, high-yield loans secured by real estate, allowing investors to earn returns through interest payments.

This model offers an attractive blend of relatively low investment minimums and the potential for high returns, making it particularly appealing for small-scale investors looking to diversify their portfolios with real estate. Read my full Groundfloor review for more information.

Groundfloor Pros & Cons


● Low minimum investment requirement

● High potential returns

● Direct investment in individual properties

● Easy-to-use online platform

● Transparent investment process


● Investments are not liquid

● The inherent risk in real estate lending

● Limited to debt investments

● No option for equity investment

● Geographical concentration in certain markets

Why Seek Alternatives to Groundfloor?

While Groundfloor presents an accessible route into real estate investing, it's not without its limitations. The platform focuses solely on debt investments, lacking equity investment opportunities which some investors may seek for portfolio diversification.

Furthermore, the illiquid nature of investments and the specific risks associated with real estate lending may prompt investors to explore other platforms offering different types of real estate investments, such as equity stakes, diversified funds, or investments in commercial properties. If you’re looking for a long list of alternatives to Groundfloor, read my article that covers the best fractional real estate investing platforms.

Learn More About Groundfloor
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Quick Breakdown

Best Groundfloor Competition

  • Best for investors seeking diversified real estate funds.

  • Ideal for those interested in commercial properties with national brand tenants.

  • Suitable for accredited investors looking for a blend of debt and equity investments in commercial real estate.

Top 3 Groundfloor Competitors


4.6 stars
Fees 1%
Best For Diversified real estate funds
  • Diversified real estate investment funds
  • Low minimum investment threshold
  • Transparent fee structure
  • Access to both commercial and residential properties
  • Quarterly dividends and potential for long-term growth
  • User-friendly online interface
  • Suitable for non-accredited investors
  • Offers REITs and eFunds options
Fundrise is a leading real estate investment platform offering eREITs and eFunds, making real estate investment accessible to a broader audience. With a focus on both commercial and residential properties, Fundrise enables investors to diversify their portfolios beyond the traditional stock market. The platform is known for its ease of use, offering a transparent fee structure and regular updates on investment performance.
Founded with the mission of making real estate investment accessible to the average investor, Fundrise has rapidly grown into a prominent online real estate investing platform. The company's innovative approach to real estate crowdfunding has garnered significant attention and participation, making it a preferred choice for both new and experienced investors seeking exposure to real estate markets.

First National Realty Partners (FNRP)

4.9 stars
Fees 0.5% to 1.5% Asset Management Fee, determined on a per-deal basis. Other fees may apply.
Best For Commercial properties
  • Specializes in grocery-anchored commercial real estate
  • High-quality, nationally-branded anchor tenants
  • Provides opportunities for significant cash flow
  • Tailored for accredited investors
  • In-depth due diligence for each property
  • Transparent investment process with detailed project information
  • Potential for both income and capital appreciation
  • Professional and experienced management team
First National Realty Partners offers accredited investors opportunities to invest in high-performing, grocery-anchored commercial properties. Each investment is handpicked, focusing on value creation and long-term growth. FNRP's platform facilitates direct investment in individual properties, providing investors with detailed information and a comprehensive understanding of each project.
FNRP stands out in the commercial real estate sector with its unique focus on grocery-anchored properties. Founded by experienced professionals in real estate investment, the company brings a wealth of knowledge and a strategic approach to property selection and management. FNRP's commitment to transparency and investor education has earned it a solid reputation among its investor base.


4.5 stars
Fees Between 0% and 1.5%, depending on investment type
Best For Accredited investors
  • Offers a mix of debt and equity investment opportunities
  • Targeted at accredited investors
  • Access to commercial real estate investments
  • Transparent fee structure and investment process
  • Personalized customer service
  • Regular updates on investment performance
  • A diverse range of projects across the U.S.
  • High potential returns for risk-tolerant investors
EquityMultiple caters to accredited investors, offering a platform to invest in a mix of debt and equity opportunities in commercial real estate. It emphasizes transparency in its operations, providing detailed information on each investment opportunity. The platform's technology-driven approach simplifies the investment process, making it easier for investors to diversify their real estate portfolios.
EquityMultiple is a New York-based company co-founded by industry veterans with a deep understanding of real estate and finance. Their mission is to bring the lucrative world of commercial real estate investment to accredited investors through an easy-to-use online platform. EquityMultiple's partnerships with established real estate companies and its focus on investor education have made it a trusted name in the field.

Final Thoughts

Groundfloor offers a unique approach to real estate investing, particularly attractive to those seeking low-barrier entry into the market. Click here if Groundfloor seems like a great option for you.

However, for investors looking for more diversified real estate opportunities, platforms like Fundrise, FNRP, and EquityMultiple provide a range of options, from residential and commercial real estate funds to direct property investments.

Each platform caters to different investor needs, whether it's diversification, investing in commercial properties with stable tenants, or exploring mixed debt and equity opportunities. Ultimately, the choice depends on individual investment goals, risk tolerance, and the desire for portfolio diversification within the real estate sector.

Get Started With Groundfloor
Jeremy Biberdorf

About the Author:

Jeremy Biberdorf is the founder of Modest Money. He’s a father of 2 beautiful girls, a dog owner, a long-time online entrepreneur and an investing enthusiast.