Betterment Review 2021: Pros, Cons, & Expert Opinion

In a nutshell: Betterment is an industry leader as a simple, low-cost, easy-to-use robo-advisor.

With just 0.25% in management fees and automated tax-loss harvesting, Betterment makes it easy to put your portfolio on autopilot.


  • Low Management Fees
  • Tax-Coordinated Portfolio
  • Automatic Investing


  • Limited Portfolio Customization
  • Limited Compatibility with External Accounts
  • No Real Estate Investing
Betterment Logo


In a nutshell: Betterment is an industry leader as a low-cost, easy-to-use robo-advisor.

With just 0.25% in management fees and automated tax-loss harvesting, Betterment makes it easy to put your portfolio on autopilot.

Management Fees

0.25% or 0.40%

Account Minimum



  • Low Management Fees
  • Tax-Coordinated Portfolio
  • Automatic Investing


  • Limited Portfolio Customization
  • Limited Compatibility with External Accounts
  • No Real Estate Investing

Disclosure: This Betterment review may contain affiliate links. This means we earn a small commission (at no additional cost to you) if you purchase a product through our links.

Betterment is a leader as a simple, low-cost robo-advisor. With low management fees and tax-loss harvesting, it makes automation easy. And in this Betterment review, we dive deep into one of our favorite robo-advisors.


Robo-advisors like Betterment are changing the world of investing. That's because they create personalized advice for investors. Then, Betterment creates an investment strategy and builds an investment portfolio that works.


Learn more about Betterment and create your portfolio.


Robo-advisors make financial planning much easier and less stressful. So, let's dive right in and take a look at what Betterment has to offer.

What is Betterment?


0.25% (Digital), 0.40% (Premium)

Minimum Balance


Account Types

IRA, Roth IRA Brokerage, Trust, Cash, Checking

Tax-Loss Harvesting?


Best For

Passive Investors

Jon Stein founded Betterment in 2008 and he still serves as CEO. Then, the company officially launched in 2010 after a big debut at TechCrunch Disrupt NYC. After that, Betterment scored $3 million in funding and has enjoyed steady growth ever since.


The press has been kind to Betterment as well. For example, you’ve likely seen glowing reviews in the Wall Street Journal, Forbes, and CNN.


But Betterment’s portfolio results have proved that this is more than hype. Indeed, Betterment now has more than 500,000 users and manages over $22 billion.

Betterment Investing

Betterment is leading the world of robo-advisors. Accordingly, investors use it to get advice on many different investment opportunities, including:

Betterment Investing

The platform allows you to create a portfolio that invests your money in low-cost funds. Then, Betterment does the rest. Also, Betterment uses fractional shares. And what are fractional shares, you ask? They help you fully leverage your money.

For example, you may want to buy a share of Google stock, and then you look at the share price.


Don't worry: fractional shares allow you to buy tiny chunks of a share. Thus, you won't have to wait until you can buy full shares.

And Betterment is not just a bunch of algorithms. Hence, it has a great reputation compared to its competitors, such as Wealthfront.

» Want to see how Betterment compares to its competitors? Check out our list of the best robo-advisors.

How Good is Betterment?

Betterment has an excellent customer service record. And, if needed, you can get help from a certified financial planner (CFP). Plus, if you sign up for the Betterment Premium plan, you can get unlimited access to CFPs.

Betterment is also perfect for new investors because it helps eliminate hours of research. Therefore, Betterment remains the best-known robo-advisor on the market.

Indeed, investors love Betterment because of its tax advantages, such as tax-loss harvesting. After all, investing in a tax-optimized way helps your money grow faster.

So, now is a good time to sign up with Betterment as you'll get up to 12 months free.

See how much you can save with the promo here.

Getting Started

Betterment enrolls new investors in an automated portfolio of stocks and bonds. For the Digital plan, you'll pay a 0.25% fee, and 0.40% for the Premium plan.

Furthermore, Betterment’s website shows you how much you need to contribute for retirement. Thus, it makes it easy to stay on track.

Thanks to intuitive goal tracking, you will see how your account will grow over the years. And with automated deposits, you won’t have to manage a thing.

In fact, Betterment investing has several features that help your money grow:

  • Tax-loss harvesting (TLH+)
  • Automated diversification
  • Tax-Coordinated Portfolio
  • Reinvestment of dividends

Betterment Account Types

Betterment has a wide variety of account types:

  • Individual taxable account
  • Joint taxable account
  • Traditional IRA, Roth IRA, and SEP IRA
  • Inherited IRA
  • Trust account
  • High-yield savings account
  • Checking account

Betterment also supports 401k rollovers. Thus, you can roll an old 401k into a Betterment IRA. You also have the option to link external accounts to help track your financial goals.

Investment Performance

Independent investment managers often charge more than 1% annually. Nevertheless, they usually fail to beat the market.

On the other hand, Betterment has beaten the market 88% of the time since its inception. Specifically, it uses a portfolio of US and international stocks designed by experts.

Betterment Performance

Like many robo-advisors, it uses Modern Portfolio Theory (MPT). Thus, it helps maximize performance while minimizing risk.

Because of this, Betterment’s portfolio grew a massive 172.9% between 2004 and 2020. And in 2013, the platform boasted 11% growth with a 70% stock allocation.

During the same time period, the S&P 500 yielded 174%. That means Betterment was slightly lower than the S&P, although not by much. And given that Betterment invests in low-cost ETFs, you shouldn't expect to beat the market. Still, that is a great return.

And considering Betterment has automatic tax-loss harvesting and rebalancing, you can hardly go wrong. After all, those features mean your Betterment portfolio will need virtually no ongoing maintenance.

Betterment Features

Betterment has many unique features that set it apart from the competition. For this reason, your portfolio will be secure and well-managed.

Custom Asset Allocation

Customization is based on the account type an investor has and what their risk levels look like. In other words, Betterment will adjust your investments based on risk tolerance.


This feature is especially useful for investors with irregular income. That's because you can invest automatically when your bank account balance reaches a certain amount.

Likewise, you can limit the amount of investment. Above all, the best thing about SmartDeposit is how easy it is to set up.

Tax-Coordinated Portfolio

This feature allocates assets based on the tax efficiency of pre-tax and after-tax accounts.

Passwords to Control Security

You can use services like Personal Capital and Mint to see a read-only version of your info. And you can do this without compromising the security of your account.

Mobile App Access to a Financial Expert

Anyone who signs up for a Betterment account can send a message to a financial expert using the Betterment app. Thus, it's a great way to get answers to any of your questions.

Giving to Charity

Customers of Betterment can donate some of their shares to certain charities. Accordingly, it benefits those charities and helps investors avoid capital gains tax.

Flexible Portfolios

Anyone who has $100,000 or more in their Betterment account can take advantage of this opportunity. It allows you to adjust the asset class weights within your portfolio.

Betterment Financial Advice Packages

These packages allow you to get help from a financial advisor.

That includes advice from a licensed financial expert or certified financial planner. And if you have complex finances, that can be especially helpful. 

For $199, you can book a 45-minute Getting Started call with a financial advisor.

Then, if you want a call that is more tailored to your needs, you can book one of four 60-minute calls for $299:

  • Financial Checkup
  • College Planning
  • Marriage Planning
  • Retirement Planning

Betterment Cash Reserve and Checking Account

This new feature from Betterment replaces the previous Smart Saver option. The new account is a cash management account called the Cash Reserve account.

The new account has an interest rate, or APY, of up to 0.40%. Additionally, there are no fees to pay.

Betterment Checking users have access to the following:

  • Betterment checking accounts
  • Savings accounts
  • Visa debit cards

The Betterment checking account also has some nice features. For example, Betterment will reimburse all ATM fees. That means both foreign and domestic.

It also eliminated overdraft fees, transaction fees, and minimum balances. What's left? A no-nonsense checking account.

Betterment IRA Review, and Other Account Types

Because so many users start Betterment IRAs, this account type is worth a little extra attention. In short, an individual retirement account (IRA) helps with retirement planning.

You can also use Betterment's retirement calculator to find out how much you need to retire. As a result, you'll be able to you choose the right retirement account.

Which one is best depends on tax deference preferences and retirement goals. Either way, Betterment’s visualization tools make it easy to see the advantages of each tax model.

Also, users can start taxable accounts, 401k, trust accounts, and 529 plans.

Betterment’s Methods

By now, you're probably wondering how Betterment works.

When using Betterment, the first question investors see is about their goals. For example, building a retirement fund or creating an emergency fund.

Next, Betterment reviews your goals and considers what your holdings should be. In addition, it determines the appropriate level of risk.

Finally, it provides dedicated advice based on the financial goals of the investor.

New User Promotions

Betterment’s new user promotion waives the service free for up to 12 months for new accounts. Plus, there are extra perks for those who refer people.

The discount you receive depends on your portfolio balance in the first 45 days:

  • $15,000 - $99,999: one month free
  • $100,000 - $249,999: six months free
  • $250,000+: one year free

Seamless Platform Performance

Betterment's platform performance couldn’t be better. Not only that, but it works well on just about any platform.

For instance, whether you have a desktop, laptop, or smartphone, Betterment is compatible.

Betterment Mobile App

It’s a 21st century platform and it just works. Truly, whether you want to adjust your portfolio or create a new investment goal, it's easy on any device.

Better Investment Philosophy

Betterment uses every possible method to save its users money and add value to the platform. For example, it includes free standard offerings:

  • TLH+
  • Smart Deposit Automation
  • Tax-Coordinated portfolio

And these features are all built on low-cost, high-performance ETFs.

Betterment Investment Options

It’s easy to create custom asset allocations and personalized investment goals. You can also create a variety of account types including taxable and non-taxable.

In truth, nearly every aspect of Betterment is great. Simply put, it's an investment model that offers the best results to the most people.

Betterment investing returns

Betterment Pricing

Betterment's fee structure is fairly straightforward. The fee for its Digital Plan is 0.25%, while Digital will cost 0.40%. See more info about Betterment's pricing here.

There is no minimum balance for the Betterment Digital plan. On the other hand, the Premium plan has a $100,000 minimum.

Plan Name

Minimum Balance

Management Fees







Investors can get unlimited access to investment advisors by phone and email with this service. But it's worth noting that the Premium plan has a minimum account balance of $100,000.

On the whole, there is an impressive range of low fees all round for all Betterment services.

Betterment Portfolio

Betterment works to give the user a strong selection of individual stocks and bonds. As a result, users see great historical performance and affordability in an investment account.

The user selects their own stock/bond allocation. To explain, bonds generally offer slow growth, reliable dividends, and low risk of value loss. Conversely, stocks are more volatile, but can experience higher growth.

The range of expense ratios for Betterment's ETFs is from 0.07% to 0.15%, depending on asset allocation.

Betterment’s current portfolio offerings are as follows:



Vanguard U.S. Total Stock Market (VTI)

iShares Short-Term Treasury Bond Index (SHV)

Vanguard US Large-Cap Value Index (VTV)

iShares Core U.S. Aggregate Bond

Vanguard US Mid-Cap Value Index (VOE)

Vanguard Short-Term Inflation-Protected Securities (VTIP)

Vanguard US Small-Cap Value Index (VBR)

Vanguard US Total Bond Market Index (BNDX)

Vanguard FTSE Developed Market Index (VEA)

iShares National AMT-Free Muni Bond Index (MUB)

Vanguard FTSE Emerging Index (VWO)

iShares Corporate Bond Index (LQD)

iShares J.P. Morgan USD Emerging Markets Bond (EMB)

*Note: Betterment stocks slightly favor value and small-cap stocks, which historically outperform the broad market.

Socially Responsible Investing

Socially-responsible investing refers to ETFs that have a positive impact on the world.

Of course, it does all that while being fully diversified and low-cost. Specifically, it replaces the following asset classes with SRI alternatives:

  • U.S. stocks – large cap
  • Emerging market stocks
  • Developed market stocks

Betterment has offered socially-responsible investing since 2017. But, in 2020, it expanded its socially-responsible products. As a result, the original portfolio became known as the Broad Impact portfolio.

Socially Responsible Portfolios

It then added two new socially-responsible portfolios: Social Impact and Climate Impact. In doing so, it allows investors to hone in on the issues they value most.

Climate Impact Portfolio

The Climate Impact portfolio focuses on mitigating climate change. In particular, it invests in three areas:

  • The companies with the lowest carbon footprints in each sector
  • Funds that actively exclude companies with fossil fuel reserves
  • "Green bonds" which invest in alternative energy, pollution control, and climate adaptation

Specifically, the Climate Impact portfolio invests half of its assets in the iShares MSCI ACWI Low Carbon Target ETF (CRBN). It's worth noting that low carbon does not mean carbon-free.

CRBN scores a C grade on Fossil Free Funds and has almost $23 million invested in fossil fuels. That said, the fund also has almost $485M in assets. That's less than half a percent of its equity in fossil fuels.

And that's better than other popular funds such as VTSAX. Indeed, this fund has about 6% of its equity in fossil fuels. Still, I would have liked to see a slightly better score in terms of climate impact.

The rest of the Climate Impact portfolio is invested in SPYX, EFAX, and EEMX. SPYX also scores a C on Fossil Free Funds. On the other hand, the other two score slightly better with a B grade.

Social Impact Portfolio

The Social Impact portfolio invests in US companies that value diversity. This includes funds such as the NACP ETF and the SHE ETF.

These funds give exposure to organizations that value ethnic, racial, and gender diversity.

BlackRock Target Income Portfolio

BlackRock Target Income

This is a relatively new portfolio option at Betterment. Still, it's an ideal solution for anyone who is looking for low risk investments.

To illustrate, the entire portfolio is centered on bonds that provide a low level of risk.

Goldman Sachs Smart Beta Portfolio

Goldman Sachs Smart Beta

This is another portfolio that is a recent addition to Betterment. So that it can compete with Schwab and others, Betterment users benefit from the implementation of Smart Beta. To explain, this helps improve returns.

Betterment vs. The Competition

Here, we'll take a look at how Betterment compares to its various competitors. In particular, we'll compare it to M1 Finance, Vanguard, and Robinhood.


$0 or $125/year

Minimum Investment


Tax-Loss Harvesting


Dynamic Rebalancing



0.25%/0.40% Management Fee

Minimum Investment


Tax-Loss Harvesting


Dynamic Rebalancing


Management Fees


Minimum Investment


Management Fees
Minimum Investment



Betterment vs. Vanguard

Vanguard can sell you the same portfolio as Betterment for a bit less in annual fees. But only if you are willing to do a lot more work on your own. And in most cases, the cost difference is very slight.

At Vanguard, you’ll also have to do all of the following on your own:

  • Tax-loss harvesting
  • Tax-coordinated portfolio service
  • Re-allocation
  • Re-investment

These perks more than cover the cost of your Betterment fees. So if you're wondering, "is Betterment Better than Vanguard?" the answer is it depends. Although Betterment comes with fees, you can a lot of value for them.

See a more in-depth Betterment vs. Vanguard comparison.

Betterment vs. Robinhood

Betterment and Robinhood both have a lot to offer, but the target market is quite different.

Betterment is great for those who want a hands-off approach to investing. Specifically, once you determine your stock/bond, all you have to do is add money to your portfolio.

Then the platform takes over. And since it has automatic rebalancing and tax-loss harvesting, it is a set-it-and-forget-it solution. Of course, you do pay a fee for that convenience, which is something to keep in mind.

Robinhood is really quite different. Because the app is a commission-free trading platform, it allows you to trade a variety of different assets.

Specifically, you can use Robinhood to trade stocks, bonds, ETFs, and options. And you can even trade cryptocurrency with this app. There are no commissions for any of these trades, nor is there a membership fee.

What you don't get with Robinhood is any sort of dynamic rebalancing or tax-loss harvesting. That's because it's more of a DIY solution.

However, the lack of commissions make Robinhood great for more active traders. Surely, day traders would find this app useful.

Betterment FAQ

It's time to take a look at what Betterment has to offer in more detail.

Too busy to read the full review? Here are some answers to your deepest burning questions about Betterment.

Can Betterment Be Trusted?

You can certainly trust Betterment; it has been around more than a decade. Plus, the company is regulated and its users are insured by the SIPC. In addition, it has great scam/fraud protection and encryption.

See their BBB rating here.

Is Betterment a Good Investment?

Betterment is indeed a good investment for many people. To illustrate, it invests your money in a diverse portfolio of 14 ETFs.

This allows it to have strong long-term performance. And it does that with a low management fee of 0.25% for Digital members.

Can You Lose Money with Betterment?

It's always possible to lose money with Betterment, at least in the short term.

Betterment invests your money in the stock market, which is subject to short-term fluctuation. Most stock portfolios do make money, but you often have periods of negative return.

Your portfolio allocation plays a role as well. For example, more aggressive portfolios will be hit harder during bear markets.

Betterment has an interactive tool on its website which allows you to see past returns using real Betterment portfolio data. Unsurprisingly, over the past year, a more aggressive portfolio would have fared better than a more conservative one.

For instance, from June 2019 to June 2020, a Betterment portfolio of 60% bonds and 40% stocks would have had a +2.3% return. Conversely, a portfolio of 100% stocks would have had a -2.7% return.

Can You Take Your Money Out of Betterment?

Yes, you can take your money out of Betterment at any time. Betterment doesn't charge any fees when you do so. However, you may be responsible for capital gains when the money comes out. Note that money invested for more than a year is subject to long-term capital gains, which is lower than short-term capital gains on investments held less than a year.

The only exception to owing capital gains is if you have a tax-advantaged account in Betterment, such as an IRA. However, money withdrawn from a traditional IRA before age 59 & 1/2 is subject to a 10% penalty. That penalty doesn't apply to Roth IRAs.

Reviews of Betterment's Departments, Products, and Offerings

There are a lot of aspects to Betterment’s service. Here’s what we’ve found after more than a year of use.

Tax-Coordinated Portfolio


Tax-Coordinated Portfolio


Betterment’s TCP adds a lot of value to the already great service. TCP is a way to automatically put expensive holdings into pre-tax accounts and cheap holdings into taxable accounts.

Of course, this only works for people who have multiple accounts with Betterment. But as you use the service longer and longer, you’ll likely do just that.

Let’s say you have one taxable account, one Roth IRA, and one Traditional IRA.

Betterment’s algorithms automatically swap out all the assets contained in these accounts. Therefore, you're left with an orientation that costs you the least amount of money possible.

Betterment estimates annual savings of 0.48% or 15% over 30 years.

Customer Service


Customer Service


Betterment is responsive and detailed in its emails. In addition, live chat is now available. Representatives are available by phone 7 days a week until mid-late evening EST. There is even a special line for 401(k) customers, Plus, and Premium customers.

Betterment Promotions


Betterment Promotions


Betterment offers up to 12 months of free service for new accounts with $500,000 and above:

  • $15,000-$99,999: 1 month free
  • $100,000-$249,999: 6 months free
  • $250,000+: 1 year free

Tax-Loss Harvesting & Rebalancing


Tax-Loss Harvesting & Rebalancing


Betterment offers free tax-loss harvesting and re-allocation/portfolio balancing. Also, Betterment will automatically rebalance your portfolio so you don't have to worry about maintaining it.

You can find both of these on traditional platforms, but the time and costs involved would devour your savings.

How Do I Sign Up?

At this point, you might be ready to sign up for Betterment. Good news – it’s really easy. In fact, it only takes a couple of minutes.

New users input all the usual information, then start asking some questions about their investment goals. For example, your risk tolerance, time horizon, etc.

Next, you’ll be asked to link to your financial institution, which can be completed in minutes. New funds show up in a couple of days, at which point your account is up and running.

Users transferring IRAs and other accounts from other brokers will usually see the accounts appear in as soon as 2-3 weeks.

There’s no minimum deposit to begin, but make sure to take advantage of free service for the initial deposit amounts specified above.

Once your account is humming along, Betterment will send you a series of helpful emails. These emails detail Betterment features and make sure you’re getting the most out of the service.

Head over to Betterment to build your low-cost portfolio.


By now, you know we’re enthusiastic about Betterment. And you have every reason to be!

To sum up, Betterment is great for financial planning and investment strategies.

Investors and personal finance enthusiasts can appreciate just how easy Betterment makes it.

It’s easy to use and effective at growing wealth. Hence, new investors are signing up by the thousands. With no minimum investment and low fees, it just makes sense.

We love how responsive Betterment is to user feedback and how quick they respond to our emails. Plus, they've added so many useful features and improvements in a short time.

We only expect Betterment to get better. Even now, they’re a true leader in the robo-advisor and modern investment landscape.

Click to get up to one year free with Betterment.

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About the Author:

Bob Haegele is a personal finance writer, entrepreneur, and dog walker. Bob has been writing about personal finance for three years and now manages several personal finance sites, including The Frugal Fellow, Modest Money, and Blooming Wealth. You can also find him contributing to popular websites such as Yahoo! Finance, MSN Money, and GOBankingRates. Bob has a passion for investing and growing his net worth and wants to help others do the same.

48 thoughts on “Betterment Review 2021: Pros, Cons, & Expert Opinion”

  1. Thanks for this review. It seems like more and more apps/companies/brokerages are looking to entice 20 somethings to invest. While I like the idea of making investing simple and somewhat automated, I think it can be easy for anyone to start on their own and build their own dividend income portfolio with the likes of Loyal3 or Sharebuilder. Easy, no/low fees and buy 20 or so solid dividend payers, reinvest and just let time compound your dividend income. Have you seen Acorns? I wrote about them on my blog. They take your excess change from everyday purchases and buy ETF’s for you.

  2. I had requested a demo via their website 3 days ago and never got a response. I called to follow up and the excuse was that they have been overwhelmed with requests and cannot keep up. I can’t imagine what customer support would be like once I pay for the product. Typical growth company; too much marketing but not enough infrastructure to handle the workload. I suggest that anyone condsidering this company hold off until the dust settles.

  3. I’ve been using betterment for 2 years. I was testing their goals, which really aren’t goals but instead accounts, and I unintentionally deleted my goal or account and it transferred the money back to my account and lost the performance data. Their system does not stop simple mistakes and the result was pretty serious. I was pretty upset. Not sure I’m going to use them again. Their site isn’t ready to serious use if they allow a flaw like that.

  4. Great roundup as usual, really enjoyed your article about this Betterment Review. I will share this to my friends so that they can get tips before they invest in anything.

  5. Mr Ikonz @

    Nice review!
    Seems like a great platform for people that don’t necessarily have a huge amount of time or expertise to throw at investing.

    I personally still like to control the investment decisions of all of my trades though.

  6. Interesting review. Looks like Betterment is a good starting point for people who is entering the market.

    Thanks for sharing!


  7. I’m not a proponent of diversification as a way to reduce risk. But Betterment is a good option for people who are just starting out.

    One advantage is the ability to invest in bonds. Investing in the right bonds can provide safe yearly returns with less risk that fluctuating big name stocks.

    Their tax loss harvesting feature is a good way to perform better on after-tax returns.

    If you have the knowledge to do your own research into equities and assets, it’s better to invest into stocks yourself, and write calls every month, in order to capture extra income. That’s my modest take.

  8. Jayson @ Monster Piggy Bank

    Josh, thanks for your review because I am planning to use the services of Betterment. It seems like Betterment is a good starting point for investment and offers trustworthy investment strategies.

  9. Wow. What misunderstandings I’m reading about betterment. First, their fees are tiny compared to the low fees I pay elsewhere. Second, their customer support is awesome. You get s human fast, they are knowledgeable and results oriented.

    I am a seasoned investor; currently, my primary accounts are elsewhere but I opened a small account at betterment to try it. I like it.

  10. I’ve had them for a year now. I have had $100 a month auto deposited and am now sitting at NEGATIVE 4.2% time weighted earanigs and -$229 ROI.

    I highly recommend Acorns. Same idea but they actually will get you a return on your investment.

    1. Hi Danny,
      If you saw no or negative returns in 2015 you were definitely not alone. The market was tough last year. I managed to scrape by with 3% over all growth but only because I have a very diverse portfolio with some great holdings in healthcare IT stocks. Basically last year was not kind. My year-to-date performance is about 3 times as high without making any major changes. My holdings are currently not in Betterment but I am looking at taking my taxable investments over to them. I rang up some taxable activity last year and would like to see if they can do better than I did with tax harvesting.

  11. I am seeing several comments saying this is great for new investors who don’t know much about investing. I looks to me like it could be good for any investor especially if you have a busy life and can’t spend time constantly researching your portfolio. I liked the comments by LM which were included in your review about creating buckets in the safety net goal. It sounds similar to a ladder strategy. I am considering starting an account using the cash sitting in my taxable brokerage account.

  12. Really nice review – I think this is a real gem for newer investors and the fees are very reasonable. It is amazing what your money can do when you don’t have brokers reaching into your pocket all the time to fund their high rise NYC apartments!

  13. Since Betterment was established in 2010, they haven’t experienced a major correction. What protections are in place to prevent large losses?

Comments are closed.