Investing in precious metals has become increasingly popular in recent years, with many investors seeking to diversify their portfolios and hedge against economic uncertainty. Two prominent online dealers in the precious metals market are BGASC (Buy Gold and Silver Coins) and APMEX (American Precious Metals Exchange).

BGASC is Better for:APMEX is Better for:
Lower PricesLarger Selection of Products
Free Shipping on all ordersGreater Brand Recognition
Price-Matching PolicyInternational Shipping

In this article, we will compare BGASC and APMEX across three key factors: Product Selection, Pricing, and Customer Service. By the end of this article, you will have a better understanding of which platform best suits your precious metals investment needs.

Service Type Online Precious Metals Dealer Online Precious Metals Dealer
Fees Price of metals + Shipping + Insurance + Handling Price of metals + Shipping + Insurance + Handling
Customer Support Phone and email support available Phone and email support available
Best Use Investors and collectors looking to buy precious metals Investors and collectors looking to buy precious metals
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Modest Money Overall Rating
4.5 rating based on 5 ratings
4.5 rating based on 5 ratings

Factor 1: Product Selection

BGASC: Wide variety of precious metals

  • APMEX: Extensive product catalog
  • BGASC: Offers bullion, coins, and rounds
  • APMEX: Numismatic and collectible items


BGASC offers a wide variety of precious metals, including gold, silver, platinum, and palladium. Their inventory includes bullion bars, coins, and rounds from various mints and refineries around the world. In addition to common bullion products, BGASC also offers pre-1933 gold coins, junk silver coins, and other numismatic items. This diverse product selection makes BGASC a suitable choice for investors looking to diversify their holdings with various types of precious metals.


APMEX boasts an extensive product catalog that surpasses many competitors in the market. In addition to gold, silver, platinum, and palladium bullion, APMEX offers a wide range of numismatic and collectible items, such as ancient coins, commemorative coins, and rare currency. APMEX also carries a variety of exclusive and limited-edition products, catering to collectors and investors looking for unique and hard-to-find items. APMEX’s comprehensive product selection makes it an attractive option for investors and collectors alike.

Factor 2: Pricing

BGASC: Competitive pricing

  • APMEX: Slightly higher premiums
  • BGASC: Volume discounts available
  • APMEX: Offers price match guarantee


BGASC offers competitive pricing on their precious metals products, with low premiums over the spot price of the metal. Their pricing structure is transparent, with any additional fees, such as shipping or insurance, clearly displayed during the checkout process. BGASC also offers volume discounts for larger orders, which can help investors save on their purchases. Overall, BGASC’s pricing is attractive to investors looking for affordable precious metals investments.


APMEX’s pricing is generally competitive, but their premiums can be slightly higher than those of BGASC. The premium difference is often attributed to APMEX’s extensive product selection and exclusive offerings, which may justify the higher cost for some investors. APMEX does offer a price match guarantee, ensuring that if a customer finds a lower price on an identical product from another online dealer, APMEX will match the price. This guarantee can provide peace of mind for customers who want to ensure they are getting the best price possible.

Factor 3: Customer Service

BGASC: Responsive customer service

  • APMEX: Highly regarded customer support
  • BGASC: Informative website
  • APMEX: Offers educational resources


BGASC prides itself on providing responsive customer service, with representatives available to assist customers via phone or email. Their website is easy to navigate and contains helpful information about the precious metals market, investment strategies, and product details. While BGASC may not offer the same level of educational resources as APMEX, their customer service and informative website can help guide investors in their purchasing decisions.


APMEX is known for its highly regarded customer support, with knowledgeable representatives available to assist customers via phone, email, or live chat. The company’s website offers a wealth of educational resources, including articles, videos, and market updates, to help investors make informed decisions. APMEX also provides tools such as price alerts, wish lists, and a customizable portfolio tracker, which can help customers monitor their investments and stay up-to-date on market trends. This commitment to customer service and education makes APMEX an attractive option for both new and experienced precious metals investors.

BGASC vs APMEX: Our Summary

Both BGASC and APMEX offer valuable services to precious metals investors, with each platform having its own unique advantages.

BGASC’s wide variety of precious metals, competitive pricing, and responsive customer service make it an excellent choice for investors looking for affordable and diverse investment options. The platform’s transparent pricing structure and volume discounts can help investors save on their purchases, while the informative website provides useful insights into the precious metals market.

Click here to learn more about BGASC.
Learn More About BGASC

APMEX, on the other hand, stands out for its extensive product catalog, including exclusive and limited-edition items that cater to collectors and investors alike. While APMEX’s premiums may be slightly higher than those of BGASC, the price match guarantee ensures that customers receive the best price possible. APMEX’s commitment to customer service, along with its educational resources and investment tools, makes it an attractive option for investors seeking a comprehensive precious metals platform.

Click here to explore APMEX’s offerings.
Learn More About APMEX

Ultimately, the choice between BGASC and APMEX will depend on your individual investment goals and preferences. If you prioritize competitive pricing and a diverse range of bullion products, BGASC may be the better option for you. However, if you are interested in an extensive product catalog, exclusive offerings, and a wealth of educational resources, APMEX may be the more suitable choice. Consider both platforms’ unique strengths when making your decision to ensure you select the best precious metals dealer for your needs.

Jeremy Biberdorf

About the Author:

Jeremy Biberdorf is the founder of Modest Money. After working many years in the website marketing industry, he decided to take on blogging full time and also get his finances headed in the right direction. Also check out his contributions to and Benzinga.