Jeremy Biberdorf
By: Jeremy Biberdorf
Feb 15, 2023

Born to Sell Review 2024

Jeremy Biberdorf
By: Jeremy Biberdorf
Feb 15, 2023


Disclosure: This page may contain affiliate links. This means we earn a small commission (at no additional cost to you) if you purchase a product through our links.
Disclosure: This page may contain affiliate links. This means we earn a small commission (at no additional cost to you) if you purchase a product through our links.
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4.3 rating based on 5 ratings

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In a nutshell: Born to Sell is an online software solution—founded by Mike Scanlin in 2009—that’s designed to assist traders with covered call options trading.

The platform focuses entirely on using the covered call strategy to generate revenue, making it ideal for options and swing traders alike.

However, it’s not the only service of its kind. With so many options offered today, why should you choose this one as your service of choice? Find out in this Born to Sell review!

Service TypeFees Promotion
Options Trading Strategy Platform$59.95/month
Free 14-day trial

Born to Sell is best for…

Swing traders, beginner traders, and experienced traders alike! The platform is suitable for a small variety of trading styles (so long as they focus on covered calls).

Trading covered calls is generally known as a relatively conservative trading strategy that offers a small income on stocks; Born to Sell aims to help traders maximize their profits by informing them of fresh opportunities.

Pros & Cons
  • Easy to use
  • Offers educational resources
  • Email alerts
  • Only for covered calls trading
  • Credit card required for free trial

What is Born to Sell? website

Born to Sell is an online platform that offers covered calls traders a number of tools to help them improve their trading strategy. Much more than a basic portfolio analysis tool, Born to Sellt offers four main features:

  • Covered Call Options Trading Tutorial
  • Portfolio Management
  • Covered Call Search Tools
  • Email Alerts

The platform is designed to be easy for anyone to use. It allows users to set income goals and provides actionable recommendations based on these goals. It even has a feature called “Top 10 Covered Calls” which shows users a list of stocks with the most popular covered calls of the day, allowing them to see where the trading action is.

External Born to Sell Reviews & Ratings


Here are some reviews from traders who have experienced the platform firsthand:

“I found profitable trades that I would never have found on my own.”
“I just got my broker to subscribe to your service. He’s very impressed and it gives him another resource to help his clients… you guys rock!”
“When I looked at it I immediately thought that this is what I would have designed to meet all of my CC needs had I the brains to actually design something. The calendar, dashboard, etc. are great. I also like the ability to change a month or strike price on a scenario with ease and have the results hit in a second, not wait fifteen seconds for another page to load up, then enter new data, etc”
“Adjustments found through this site have increased the value of my portfolio and paid for its first month’s cost. I love this. It is easy to use, easy to read, and easy to follow.”


Next, let’s look at the various features of this browser-based platform.

The Covered Call Options Trading Tutorial is a resource for newer traders that walks them through the ins and outs of trading covered calls. It also covers how to use various tools. If the information provided isn’t enough, traders can also check out Born to Sell’s Youtube videos for more information.

Portfolio Management provides traders with vital data such as stock price changes, ex-dividend dates, time premium, rate of return, and downside protection information, making it easy to manage one’s current assets.

The Covered Call Search Tools are designed to help traders find and identify profitable investing opportunities. These tools include “Top 10 Covered Calls”, a search/screener function (complete with various filters), and “Income Goal.”

The Income Goal feature is rather unique: traders enter their income goal, and the system suggests investment opportunities that can help them reach their goal(s).

Email Alerts are also offered. These alerts can be either about items on your watchlist or about dividends you’ve received. Born to Sell also offers a newsletter called “Seller’s Paradise”.

Pricing & Plans

Now that you know what the platform is capable of, let’s find out how much you can expect to pay for the privilege.


Although Born to Sell doesn’t offer any extended free versions of its platform, it does offer a 14-day free trial. The downside is that you’ll need to provide your credit card information; you’ll be charged once the trial expires.

On the plus side, the free trial gives you complete access to all of the platform’s features, which should make it easy to decide if you want to stick with the platform.


There are three billing options available for this terrific tool: a monthly subscription, a quarterly subscription, and an annual subscription.

Monthly subscriptions cost $59.95 per month, making them the most expensive option. Quarterly subscriptions cost $149.95, which comes out to a 17% discount (when compared to the monthly option).

Lastly, annual subscriptions cost $499.95. Although this is a large upfront charge, opting for annual billing will give you a 31% discount (when compared to the monthly rate).


Born to Sell is only for trading covered calls. If that’s all you do then this platform will work great for you. However, if options trading isn’t your thing—or you integrate another method of trading into your daily trading routine—then you may want to consider a multi-use platform instead.

Is Born to Sell Right for You?

Born to Sell is an excellent option for anyone to want to enjoy an extra income from trading covered calls. While the strategy is unlikely to produce the massive gains often flouted by so-called “trading gurus,” it has nonetheless proven to be a consistent source of income for those who partake.

The platform itself is extremely easy to use, so even first-time users won’t have any trouble figuring out how to use the advanced settings. Born to Sell offers plenty of resources that beginning traders are sure to love, enabling them to gain a better understanding of the process before they start to risk their own money.

Are you interested in trading covered calls? Whether you’re looking for a way to improve your current strategy or try covered calls for the first time, we highly recommend the Born to Sell platform.

Try it free for 14 days by clicking here!

Jeremy Biberdorf

About the Author:

Jeremy Biberdorf is the founder of Modest Money. He’s a father of 2 beautiful girls, a dog owner, a long-time online entrepreneur and an investing enthusiast.