Introduction to Buying Precious Metals Online

Jeremy BiberdorfBy: Jeremy Biberdorf

June 30, 2023June 30, 2023

Buying precious metals online offers a convenient way for individuals to diversify their investment portfolios. While precious metals can be physically held, they can also be traded like stocks through various online platforms.

They can include gold, silver, platinum, palladium, and other rare metals. This article will explore essential tips for purchasing these precious metals online, from understanding their investment value to selecting trustworthy online dealers.

Understanding the Investment Value of Precious Metals

Precious metals have been considered a store of value for thousands of years. They are often sought after for their rarity, as well as their industrial uses, which help maintain their demand. Precious metals are typically viewed as safe-haven investments that can help hedge against inflation and provide a safety net during times of economic uncertainty.

There are various ways to invest in precious metals online. You can buy physical metals in the form of coins, bars, or bullion, or you can purchase shares in a precious metals ETF (Exchange Traded Fund) or mining companies. It’s crucial to understand your investment goals and risk tolerance before deciding which method is suitable for you.

Selecting a Reputable Online Dealer

One of the critical aspects of buying precious metals online is selecting a reputable dealer. Here are some factors to consider when making your choice:

  • Accreditation: Check if the dealer is accredited by professional bodies such as the American Numismatic Association or Industry Council for Tangible Assets. Accreditation helps ensure that the dealer adheres to industry standards and ethical guidelines.
  • Reviews and Ratings: Look for online reviews and ratings on platforms like Better Business Bureau. Good reviews from numerous customers over an extended period signify a trustworthy dealer.
  • Transparency: Reputable dealers should clearly display their buy and sell prices, fees, and any additional charges on their website.
  • Customer Service: Good dealers usually offer excellent customer service, with knowledgeable staff that can answer your queries effectively.

Remember, the cheapest dealer may not always be the best. Consider the dealer’s reputation, reliability, and customer service along with their prices.

Understanding Pricing and Premiums

The prices of precious metals can fluctuate throughout the day, reflecting changes in the global market. Online dealers often display two prices for each product: the “bid” price (the maximum price that a buyer is willing to pay) and the “ask” price (the minimum price that a seller is willing to accept).

In addition to these prices, dealers often charge a premium. The premium includes the cost of production, distribution, and a small profit margin for the dealer. Premiums can vary widely among different metals and products (e.g., coins vs. bars), and among different dealers.

Securing Your Investment

When buying precious metals online, ensuring the security of your investment is paramount. If you’re purchasing physical metals, consider the delivery and storage options. Reliable dealers often offer insured shipping and can help arrange secure storage.

If you’re purchasing precious metals indirectly (through ETFs or shares), ensure your investments are kept safe in a reputable brokerage account. Always maintain strong, unique passwords for your online accounts and be wary of phishing attempts and scams.

Understanding Your Rights

As with any online transaction, it’s essential to understand your rights when buying precious metals. Reputable dealers should have clear policies regarding privacy, returns, and dispute resolution.

Reviewing Top Online Precious Metal Dealers

Now that we’ve covered the fundamentals of buying precious metals online, let’s dive into some reviews of popular online precious metal dealers. These reviews will give you a better idea of what to expect when dealing with these platforms.

Birch Gold Group

Birch Gold Group is a well-known precious metal dealer specializing in gold and silver for retirement. They also deal with platinum and palladium. Birch Gold is praised for its customer service and educational resources, ensuring that their clients understand their investments.

Augusta Precious Metals

Augusta Precious Metals is another respected dealer focusing on gold and silver for IRAs. Known for its transparent pricing and dedicated customer service, Augusta Precious Metals has been serving investors for many years.

Money Metals Exchange

Money Metals Exchange offers a wide range of precious metals, including gold, silver, platinum, and palladium. They have built a reputation for competitive pricing, straightforward operations, and excellent customer support.

JM Bullion

JM Bullion is a leading online precious metal dealer offering a vast array of products. From gold and silver to platinum and palladium, they have it all. JM Bullion is recognized for its large inventory, market-based pricing, and user-friendly website.


Lastly, APMEX is one of the largest online precious metal dealers globally, boasting an extensive product selection. They provide numerous payment options and detailed product information, making them a favorite among many investors.

While this list is not exhaustive, it should provide you with a good starting point in your quest to find a reliable online precious metals dealer. Remember, it’s important to research thoroughly and compare various dealers based on their reputation, pricing, customer service, and product range before making your decision.


Buying precious metals online can be a solid strategy for diversifying your investment portfolio. However, it’s crucial to do your homework. Understanding the investment value of precious metals, choosing a reputable dealer, understanding pricing and premiums, securing your investment, and knowing your rights can help you make informed decisions, reducing risks, and maximizing potential returns. Remember to consult with a financial advisor if you’re uncertain about any aspects of investing in precious metals.

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Jeremy Biberdorf
Jeremy Biberdorf

About the Author:

Jeremy Biberdorf is the founder of Modest Money. He's a father of 2 beautiful girls, a dog owner, a long-time online entrepreneur and an investing enthusiast.

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