Comparing JM Bullion And Apmex – Which Is Better

Jeremy BiberdorfBy: Jeremy Biberdorf

November 7, 2023November 7, 2023

Physical gold, an age-old symbol of wealth and security, has always held a special allure for investors and collectors alike. Whether you’re seeking to safeguard your assets, diversify your investment portfolio, or hold a piece of history in your hands, gold remains a timeless choice.

Among the numerous online precious metals dealers, two prominent names stand out: JM Bullion and APMEX. As you embark on your journey to explore the world of precious metals, it’s crucial to choose a reputable and trustworthy platform that aligns with your unique investment and collecting goals.

In this comprehensive comparison, we’ll take a deep dive into the offerings, services, storage options, and additional features provided by JM Bullion and APMEX.

For more detailed analysis of each product check out our full reviews:

What is JM Bullion?

 JM-Bullion Logo

JM Bullion is an online precious metals dealer with an extensive inventory that caters to both investors and collectors. They offer a diverse selection of products, including gold, silver, platinum, palladium, and even copper from renowned mints worldwide. Investors will find a variety of investment-grade bullion, including gold and silver coins such as the American Gold Eagle and the American Silver Eagle.

JM Bullion also offers a range of other sovereign coins from countries like Australia, Austria, and South Africa. For those interested in bars and rounds, JM Bullion stocks a wide range of sizes, making it easy to diversify your portfolio according to your budget and investment goals.
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What is APMEX?


APMEX is a leading online precious metals retailer with a product lineup that rivals, and in some aspects surpasses, its competitors. They offer standard bullion products like gold, silver, platinum, and palladium, but what sets them apart is their broader selection of international coins and unique collectibles.

APMEX’s product catalog includes coins, bars, and rounds from internationally recognized mints, making them a diverse marketplace for investors interested in a wide geographical range of bullion coins. APMEX also stands out with its selection of rare and hard-to-find items, making it a go-to platform for collectors seeking unique and limited-edition pieces.
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Factor 1: Precious Metals Offered

Both JM Bullion and APMEX offer a wide range of precious metals, including gold, silver, platinum, palladium, and copper. They even both offer gold IRAs, making it easy for investors to include precious metals in their retirement portfolios. Both platforms conveniently display gold and silver prices on their websites, making it easy to compare prices when shopping for gold coins or bars.

JM Bullion’s selection caters to a broad audience, including investors and collectors. They offer a diverse range of products from well-renowned mints worldwide, making it easy to find the right investment or collectible to meet your needs.

APMEX matches JM Bullion’s offerings and, in some aspects, surpasses them. APMEX’s larger selection of international coins and unique collectibles makes it a fantastic choice for those looking for diversity in their precious metals investments.

Factor 2: Shipping & Storage

JM Bullion charges $9.95 for shipping on all orders that don’t qualify for free shipping. Regardless of shipping charges, all orders are insured, ensuring your precious metals are protected during transit. JM Bullion also offers secure storage options for those who prefer not to manage storage themselves. The first six months of storage for assets exceeding $3,000 in value are provided for free.

APMEX charges $9.95 in shipping fees for orders valued at less than $199, and orders exceeding this amount qualify for free shipping. Like JM Bullion, APMEX offers insured shipping, ensuring your precious metals are safe during transit.

APMEX’s partnership with Citadel Global Depository Services, Inc., a wholly-owned subsidiary of APMEX, provides cost-effective and secure storage options. Citadel’s storage costs are significantly lower than some other depositories, making it an attractive option for investors with larger portfolios.

Factor 3: Additional Services

Both JM Bullion and APMEX offer additional services to enhance the overall customer experience. JM Bullion offers a buyback program, allowing customers to sell their precious metals back to the company. They also assist customers in creating a gold IRA and offer a loan program that allows investors to access equity built up in their precious metals portfolio.

APMEX provides a unique set of tools for investors. They offer a Portfolio Management feature, allowing investors to track the day-to-day value of their precious metals portfolio and set up pricing alerts.

APMEX also offers “The Bullion Card,” a credit card that provides 4% cash-back on all APMEX purchases. Additionally, they offer an “AutoInvest” program, enabling investors to set up automatic investments to leverage the benefits of dollar cost averaging (DCA).

JM Bullion vs. APMEX – Final Thoughts

Choosing between JM Bullion and APMEX ultimately depends on your specific needs as an investor or collector. Both companies offer a wide range of products and services designed to meet the demands of a diverse customer base and have solid reputations in the industry.

If you’re seeking a diverse selection of precious metals, both companies provide ample options. However, APMEX may have an edge for those interested in unique, rare, or hard-to-find pieces. APMEX’s partnership with Citadel for secure and cost-effective storage is also a notable advantage, especially for investors with larger portfolios.

On the other hand, JM Bullion may be a better fit if you value strong customer service and flexible options like collateral loans against your precious metals. Their extensive selection ensures that you can find the right investment or collectible to meet your needs.
Learn More About APMEX

Learn More About JM Bullion

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Jeremy Biberdorf
Jeremy Biberdorf

About the Author:

Jeremy Biberdorf is the founder of Modest Money. He's a father of 2 beautiful girls, a dog owner, a long-time online entrepreneur and an investing enthusiast.

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