What is Gold Avenue?
Gold Avenue is an online platform that allows investors to buy, sell, and store gold from a single website. Headed by one of the most well-known companies in the precious metals industry, Gold Avenue’s services are—-as one might expect—more than up to industry standards.
Unlike other dealers (who may also sell less valuable metals such as copper), Gold Avenue only sells the most popular and potentially profitable precious metals to its customers.
Interestingly, the company doesn’t offer any IRA or similar retirement services.
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Gold Avenue’s precious metals options are easy to take advantage of. Whereas some competitors require you to call to place an order, Gold Avenue offers customers a more traditional online shopping experience.
Select the products you’d like, add them to your cart, then check out to finalize your order! Orders can be shipped to your home or directly into storage.
You’ll have a few different options to choose from when shopping for physical gold on Gold Avenue. Coins are the cheapest option, with prices starting in the hundreds. Minted bars are a mid-priced option, with prices starting in the hundreds (but extending into the thousands).
Cast bars—being the largest—are the most expensive option, with prices in the thousands and tens of thousands.
Gold Avenue offers similar products in silver, with cast bars, minted bars, and coins all being potential purchases.
Platinum offers are slightly more limited, with cast bars and minted bars being the only products available for purchase.
Palladium has the most limited offerings, with minted bars being the only form of palladium you can purchase on the platform. This is disappointing, as having the option to purchase palladium coins and other products would prevent you from having to use multiple platforms to amass a variety selection of palladium.
One of the best parts of Gold Avenue is how easy it is to utilize its precious metal storage solutions. Storage fees for accounts valued at under $10 are waived, and storing up to $100k worth of metals in the storage vaults only costs a mere $8/month!
For higher-value accounts, you’ll be responsible for paying 0.5% of the value of your account per year for this storage solution. However, the company assigns a dedicated account manager for accounts valued at over $100k, which could help your finances.
Additionally, the company also offers storage certificates for any assets you choose to store with them, which act as proof of ownership. These certificates are generally available in digital form within 24 hours from the time of purchase.
Currently, Gold Avenue allows payments for orders to be made via wire transfer, Visa credit card, MasterCard credit card, Gold Avenue Pay, and DGLD.
Is Gold Avenue Right for You?
Gold Avenue won’t be a good option for investors who are seeking to purchase precious metals in less common forms. Gold jewelry, palladium coins, and other products often offered on alternative sites can’t be purchased from Gold Avenue, which could dissuade some potential customers.
That said, Gold Avenue is an excellent option for investors who are just getting started with precious metals. It offers a fair selection of products, but not so many that the complete beginner would be overwhelmed with options. It also allows you to set up the storage of products in segregated vaulting right from your order, streamlining the entire purchasing process.
If you’re ready to start diversifying your portfolio with easy-to-liquidate precious metals investments, you can begin your journey on Gold Avenue by clicking here!
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