GuruFocus vs Morningstar 2024: Which one should you choose?

Jeremy Biberdorf
By: Jeremy Biberdorf


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GuruFocus and Morningstar are two renowned financial services companies that offer investors access to valuable information, tools, and resources to assist with investment decision-making. In this GuruFocus vs Morningstar comparison, we’ll evaluate these platforms based on three crucial factors: investment research and analysis, tools and features, and pricing.

For more detailed analysis of each product check out our full reviews:

GuruFocus is Better for:Morningstar is Better for:
Value investingMutual fund research
Insider trading analysisFund performance tracking
Stock screeningPortfolio management

When choosing between GuruFocus and Morningstar, it’s essential to understand their unique features and investment offerings. While both platforms provide access to investment research and tools, your investment preferences and financial goals may make one platform more suitable for you than the other.

GuruFocus Logo Morningstar
Service Type Independent research provider Independent research provider
Fees Varies by subscription/package starting at $499/year Free benefits with subscriptions starting at $34.95/month
Customer Support Email, phone Email, phone, live chat
Best Use Value investing research, stock analysis, financial statements Mutual fund & ETF research, stock analysis, portfolio management tools
Modest Money Review GuruFocus Review Morningstar Review
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Modest Money Overall Rating
4.5 rating based on 5 ratings
4.5 rating based on 5 ratings

Factor 1: Investment Research and Analysis

GuruFocus: In-depth Value Investing Research

  • Morningstar: Comprehensive Investment Analysis and Ratings
  • Both platforms provide access to expert investment research, analysis, and ratings.


GuruFocus is a financial platform that specializes in value investing research and analysis. It offers in-depth research on stocks, investment strategies, and global markets, with a focus on value-oriented investment approaches.

GuruFocus provides users with access to guru portfolios, stock picks, and strategies of renowned investors, such as Warren Buffett, Charlie Munger, and Peter Lynch. Additionally, the platform offers financial statement analysis, valuation ratios, and various stock screeners to help users find undervalued stocks and investment opportunities.


Morningstar is a leading provider of independent investment research and analysis. The platform covers a wide range of investment types, including stocks, mutual funds, ETFs, and bonds. Morningstar is well-known for its star rating system, which helps investors evaluate the risk-adjusted performance of various investment products.

The platform also offers in-depth research reports, analyst ratings, and investment insights from a team of expert analysts. Furthermore, Morningstar provides access to comprehensive financial data, market news, and updates to keep users informed about the latest market trends and developments.

Factor 2: Tools and Features

GuruFocus: Advanced Stock Screeners and Portfolio Tracking

  • Morningstar: Diverse Range of Investment Tools and Portfolio Management
  • Both platforms offer a variety of investment tools, resources, and features.


GuruFocus provides several advanced tools and features to help investors identify value investment opportunities. The platform offers multiple stock screeners, including the All-in-One Screener, which allows users to search for stocks based on various criteria, such as valuation, financial strength, profitability, and dividend yield.

Additionally, GuruFocus offers portfolio tracking features, enabling users to monitor their investments, view historical performance, and receive notifications about significant changes in their holdings. The platform also provides access to a wide array of value investing resources, including articles, tutorials, and interviews with prominent investors.


Morningstar offers a diverse range of investment tools and resources to help users make informed decisions. The platform includes robust portfolio management features, allowing users to track their investments, analyze performance, and assess risk. Morningstar also provides a variety of screeners for stocks, mutual funds, ETFs, and bonds, enabling users to find investment opportunities that align with their goals and risk tolerance. Additionally, the platform offers tools for asset allocation, investment planning, and retirement planning, as well as educational resources to help users improve their investment knowledge.

Factor 3: Pricing

GuruFocus: Affordable Subscription Plans

  • Morningstar: Tiered Subscription Pricing
  • Both GuruFocus and Morningstar offer subscription-based pricing for access to their premium features and resources.


GuruFocus offers a few subscription plans, providing users with flexible options to access their premium features. The Premium plan grants access to the U.S. stock market data and tools, while the PremiumPlus plan covers global markets. Pricing for the Premium plan starts at $499 per year, and the PremiumPlus plan starts at $1348 per year. GuruFocus also offers a 7-day free trial for users to test the platform’s features before committing to a subscription.


Morningstar offers tiered subscription pricing for its premium features, with plans starting at $34.95  per month or $249 per year. The Premium subscription provides access to comprehensive investment research, analysis, and ratings, as well as Morningstar’s portfolio management tools and screeners. Morningstar occasionally offers discounts or promotions for new subscribers, and they also provide a 14-day free trial for users to explore the platform before committing to a subscription.

Factor 4: External Customer Reviews & Ratings

External GuruFocus Reviews & Ratings

Trade Reviewers5
Newton Advisor4.5
Trustpilot4.2 from 111 reviews

External Morningstar Reviews & Ratings

Joy Wallet4.5
Best Wallet Hacks4.5
Apple App Store4.1 from 6,519 review

GuruFocus vs Morningstar: Our Summary

Both GuruFocus and Morningstar offer valuable investment research, analysis, tools, and resources for investors. However, the platforms have distinct strengths and focus areas that may cater to different investment preferences.

GuruFocus is best suited for value investors who seek in-depth research and analysis, along with advanced stock screening tools and portfolio tracking features. The platform’s focus on value investing strategies and guru portfolios makes it a valuable resource for investors who want to follow the investment approaches of renowned investors like Warren Buffett and Charlie Munger.

Click here to get started with GuruFocus.

Learn More About GuruFocus

On the other hand, Morningstar is a comprehensive investment research platform with a strong focus on mutual fund and ETF research, as well as stock analysis. Morningstar’s robust portfolio management tools, diverse investment screeners, and extensive educational resources make it an excellent choice for investors seeking a more diversified investment approach and those interested in managing their portfolios more actively.

Click here to get started with Morningstar.

Learn More About Morningstar

Jeremy Biberdorf

About the Author:

Jeremy Biberdorf is the founder of Modest Money. He’s a father of 2 beautiful girls, a dog owner, a long-time online entrepreneur and an investing enthusiast.