The Pros and Cons of Investing in Real Estate Through Crowdfunding Platforms

Jeremy BiberdorfBy: Jeremy Biberdorf

June 30, 2023June 30, 2023

As the digital revolution continues to shape the world, new and innovative forms of investment are taking center stage. One such rising star is real estate crowdfunding. By combining the appeal of the real estate market with the collective financial power of numerous investors, crowdfunding has become a significant force in the investment world.

But like any financial endeavor, it comes with both pros and cons. In this detailed guide, we’ll explore the benefits and potential drawbacks of investing in real estate through crowdfunding platforms.

The Pros of Real Estate Crowdfunding

Real estate crowdfunding offers several distinct advantages that have led to its widespread popularity among investors:

Accessibility and Lower Financial Barriers

Real estate crowdfunding has dramatically lowered the financial barriers to entry into the real estate market. Traditional real estate investments often require significant capital, making them inaccessible to many. However, crowdfunding platforms allow for investments with much lower minimums, sometimes as little as $500, broadening the investor base.

In traditional real estate investments, buying a property outright or investing in a large-scale development often requires a substantial amount of capital, which can be a significant hurdle for many individuals. However, real estate crowdfunding has transformed this scenario. By pooling together smaller amounts of money from a large number of investors, these platforms enable participation in the same real estate opportunities for a fraction of the traditional investment amount.

This democratic approach to real estate investing has expanded access to a broader audience, helping them reap the benefits of property investment without needing substantial personal wealth.


Investing through crowdfunding platforms can allow investors to spread their risk by investing in a variety of real estate projects across different regions and sectors. This geographic and asset diversification would be challenging and costly to achieve through traditional real estate investment.

The principle of diversification is fundamental in investment strategy, and real estate crowdfunding platforms make diversification within the real estate sector easier than ever before. For instance, an investor can allocate funds across residential properties in New York, commercial developments in Los Angeles, and vacation rentals in Miami, all via a single platform.

This diversification can help protect investors from localized market downturns or specific project failures. It also provides exposure to various property types and geographical locations, which can potentially enhance overall portfolio performance.


Real estate crowdfunding platforms provide a wealth of information about each project, contributing to an unprecedented level of transparency in the real estate investing process. This can include details about the location, developer, project plan, financial projections, and even risk assessments.

Some platforms also provide regular updates on project progress and financial performance. This high degree of transparency empowers investors to make more informed decisions and reduces asymmetry of information, which has historically been a challenge in real estate investing.

Passive Income Potential

One of the most attractive aspects of real estate crowdfunding is the potential for passive income. Many investments on these platforms generate regular income streams, either through rental returns in the case of equity investments or interest payments in the case of debt investments. This can be an excellent way for investors to generate consistent returns while waiting for potential capital appreciation over the long term.

The Cons of Real Estate Crowdfunding

Despite the numerous advantages, real estate crowdfunding also comes with certain potential downsides that investors should consider:


One of the primary drawbacks of real estate crowdfunding is the lack of liquidity. Investments made through these platforms often have holding periods of several years, during which it may be difficult or impossible to withdraw funds.

Unlike stocks or bonds, which can typically be sold on short notice, real estate investments are not easily convertible to cash. This means that investors must be prepared to have their capital tied up for an extended period.

Market Risk

While real estate crowdfunding can offer attractive returns, it is not immune to the market risks that affect all real estate investments. Factors such as economic downturns, shifts in the property market, changes in interest rates, or regional issues like natural disasters can all impact the value of the property and the success of the project.

As with any investment, it’s crucial for investors to be aware of these risks and to factor them into their investment decisions.

Platform Risk

Investing through real estate crowdfunding platforms also introduces an element of platform risk. If the platform goes bankrupt, it could impact the management of the investment and potentially lead to losses.

Additionally, while rare, there’s also the risk of platform fraud. To mitigate this risk, it’s important to choose platforms that are well-established, regulated, and transparent about their operations.

Limited Control

When investing in a real estate crowdfunding project, control over the property is usually in the hands of the project sponsor or the platform itself. This means that investors may have little to no say in key decisions such as when to sell the property, how to manage it, or whether to invest further in the project. While this can simplify the investment process, it also means that investors must trust the platform and the project sponsor to make decisions in their best interest.

Spotlight on Key Real Estate Crowdfunding Platforms

To help you start your real estate crowdfunding journey, let’s take a brief look at some prominent platforms in this arena:

First National Realty Partners

1. First National Realty Partners: This platform specializes in commercial real estate investments, focusing on creating long-term value for its investors. They offer various types of investments, including grocery-anchored shopping centers, which can be a stable investment option even in fluctuating economic climates.

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2. CrowdStreet: An innovative platform that provides access to a wide range of commercial real estate investments. CrowdStreet aims to democratize commercial real estate investing by providing a marketplace for accredited investors to browse, compare, and invest in various projects.

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3. Fundrise: One of the pioneers in the real estate crowdfunding space, Fundrise offers eREITs (electronic Real Estate Investment Trusts) and eFunds to investors. With a relatively low minimum investment, it’s an accessible platform for those looking to break into real estate investing.

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4. RealtyMogul: RealtyMogul offers both individual properties and REIT options for investment. They provide opportunities for diversification and cater to both accredited and non-accredited investors, making real estate investment accessible to a wide array of individuals.

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These platforms represent just a small sample of the options available in the rapidly expanding world of real estate crowdfunding. Click here for a list of other top real estate investing platforms. As with any investment, it’s crucial to thoroughly research any platform before investing.

Final Thoughts

While real estate crowdfunding offers a unique and accessible path to real estate investment, it is not without its potential drawbacks. As with any investment, it’s essential to carry out thorough due diligence and consider seeking advice from a financial advisor or investment professional before committing your funds. However, with careful planning and consideration, real estate crowdfunding can be a valuable addition to a diversified investment portfolio.

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Jeremy Biberdorf

About the Author:

Jeremy Biberdorf is the founder of Modest Money. After working many years in the website marketing industry, he decided to take on blogging full time and also get his finances headed in the right direction. Also check out his contributions to and Benzinga.

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