Is Born To Sell Legit?

Jeremy BiberdorfBy: Jeremy Biberdorf

May 7, 2023May 7, 2023

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Born To Sell is a platform designed to help investors generate passive income through covered call options. By offering a variety of tools and resources, Born To Sell aims to simplify the process of identifying and executing covered call trades. But is Born To Sell legit? In this article, we will explore the features, reliability, and reputation of Born To Sell to help you make an informed decision about using this platform.
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What is Born To Sell?

Born To Sell is a subscription-based service that focuses on helping investors generate extra income through covered call options. Covered call options involve selling call options on stocks that you own, which can provide downside protection and generate income if the stock price remains below the strike price at expiration. Born To Sell provides users with tools and resources to find, analyze, and manage covered call opportunities to meet their income goals.

Company Background

Born To Sell was founded by Mike Scanlin in 2009, with the mission of helping investors generate passive income through the specialized strategy of covered call trading. Recognizing the need for a dedicated platform that simplifies the process of finding, analyzing, and managing covered call opportunities, the company developed a user-friendly and comprehensive platform tailored to the needs of investors interested in this specific approach.

Mike and the team behind Born To Sell comprises experienced professionals with backgrounds in finance, technology, and investment management. Their expertise and passion for simplifying the covered call trading process has driven the company’s commitment to creating a reliable, secure, and feature-rich platform that enables users to achieve their income goals.

Since its inception, Born To Sell has continued to expand and refine its platform, incorporating user feedback and staying current with market trends. As a result, the platform has garnered a positive reputation within the investment community, attracting both novice and experienced covered call traders.

Through its commitment to providing accurate and up-to-date data, as well as a suite of powerful tools and educational resources, Born To Sell has established itself as a legitimate and valuable resource for investors looking to generate passive income through covered call options.

Features and Functionality

Born To Sell offers an extensive suite of tools and resources designed to help investors generate passive income through covered call options. Some of the key features of the platform include:

Covered Call Search and Analysis

  • Top Dividend Yield Stocks: Find the highest dividend yield stocks with call options.
  • Top Optionable Stocks: Discover the top stocks with the most liquid options.
  • Top Covered Calls: Identify the best covered call opportunities based on the desired annualized return.
  • Customized Search: Filter covered call opportunities based on criteria such as stock price, dividend yield, option expiration, and annualized return.

Trade Management and Tracking

  • Portfolio Tracking: Monitor your covered call trades and track your income goals.
  • Income Goal Planner: Set monthly income targets and track your progress.
  • Trade Alerts: Receive email notifications for trade opportunities that meet your criteria.
  • Trade Management Tools: Access tools to help you manage your trades, such as rolling options and closing positions.

Education and Resources

  • Covered Call Tutorial: Learn the basics of covered call trading through a comprehensive tutorial.
  • Advanced Strategies: Explore advanced covered call strategies, such as rolling and managing trades.
  • Blog and Newsletter: Stay updated with the latest news, tips, and strategies through the Born To Sell blog and newsletter.

Pricing Options

Born To Sell offers three different pricing options for investors: Monthly ($59.95 per month), Quarterly ($149.95 per quarter), and Annual ($499.95 per year). Each plan includes full access to all platform features, with no contracts or cancellation fees. Users can also take advantage of a 14-day free trial to test the platform before committing to a subscription.


Born To Sell’s reliability is evident from its commitment to providing accurate and up-to-date information on covered call opportunities. The platform updates its data daily, ensuring that users have access to the latest stock and option prices to make informed decisions.

Security is also a top priority for Born To Sell. The platform uses SSL encryption to protect user data and ensure secure communication between the user’s device and Born To Sell’s servers. Additionally, the platform offers secure payment processing for its subscription plans.


While Born To Sell offers a comprehensive set of tools and resources for covered call trading, it is essential to recognize some of its limitations. The platform is specifically designed for covered call trading, which may not appeal to investors who are interested in other option strategies or investment approaches.

Additionally, while Born To Sell excels at finding and analyzing covered call opportunities, it does not offer trade execution services. Users will need to rely on their existing brokerage accounts to execute trades based on the platform’s recommendations.

Is Born To Sell Legit – Final Thoughts

Born To Sell is a legitimate platform for investors seeking to generate passive income through covered call options. With its powerful search and analysis tools, customized alerts, and user-friendly interface, Born To Sell offers a robust suite of resources for both beginners and experienced investors.

The platform’s focus on covered call trading, its commitment to reliability and security, and its transparent pricing options all contribute to its legitimacy as a platform, and make Born to Sell worth the cost. However, it is important to recognize the limitations of the platform, such as its focus on covered call trading and lack of trade execution services.

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Jeremy Biberdorf
Jeremy Biberdorf

About the Author:

Jeremy Biberdorf is the founder of Modest Money. He's a father of 2 beautiful girls, a dog owner, a long-time online entrepreneur and an investing enthusiast.

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