Is Groundfloor Legit? A Comprehensive Look at This Real Estate Investing Platform

Jeremy BiberdorfBy: Jeremy Biberdorf

October 18, 2023October 18, 2023

 Groundfloor Logo

Investing in real estate has traditionally been a game for the wealthy and accredited. However, with platforms like Groundfloor coming into the picture, the landscape is rapidly changing. In this article, we’ll address a pressing concern on many investors’ minds: Is Groundfloor legit?
Learn More About Groundfloor

A Brief Overview of Groundfloor

Groundfloor touts its unique position in the financial space with the slogan, “Build Your Future On Solid Ground.” It aims to help everyday people dip their toes into the vast pool of real estate investing.


Through fractionalized real estate investments. This isn’t restricted to the elite few. Groundfloor opens its doors to all investors, regardless of their accreditation status.

  • 10% Average Returns: Groundfloor promises decent returns, with an average of 10%. This is relatively high, especially when you compare it with traditional investment vehicles.
  • 10 Years in Business: Groundfloor isn’t a new kid on the block. They’ve been around for a decade, offering a testament to their durability and adaptability in the financial market.
  • 200K+ Customers: With over 200,000 customers, Groundfloor has undoubtedly made its mark.
  • $1B+ Investments: Groundfloor’s vast portfolio is evident in the over one billion dollars worth of investments they manage.

Why Trust Groundfloor?

Groundfloor has made a mark in the financial landscape by offering an accessible platform for real estate investments. But is it deserving of an investor’s trust?

Here are five compelling reasons why many believe Groundfloor is legitimate:

1. Established Track Record

With a decade in business, Groundfloor isn’t a mere flash in the pan. This longevity in the competitive real estate crowdfunding space speaks volumes about their business model and the trust they’ve built among investors.

Over the years, they’ve managed to amass a significant customer base of over 200,000 people. Such a vast clientele, coupled with managing investments worth over a billion dollars, attests to their expertise and the confidence users have in them.

2. Positive External Reviews

External reviews and ratings offer a window into a company’s actual performance and customer satisfaction. Groundfloor boasts a 4.1 rating on TrustPilot, one of their reviewers wrote: “Every one of my investments has returned 10% as expected or slightly higher.”

A closer look at the reviews will show that most users appreciate the platform for its diverse investment opportunities, transparency, and returns. While it’s essential to take online reviews with a grain of salt, a consistent positive feedback loop on a neutral platform indicates a degree of reliability.

If you’re interested in reading our full review of the platform, go here.

3. Diverse Investment Opportunities

Groundfloor offers a variety of investment options, ensuring they cater to a wide audience. From SEC Qualified Real Estate Debt Investments to Self-Directed IRAs, the platform provides avenues tailored to different risk appetites and goals.

This diversity not only ensures they’re not overly reliant on a single product but also showcases their understanding of the broader financial landscape.

4. Transparent Business Model

Groundfloor has been vocal about its operations and offerings. Transparency is pivotal in the investment world, especially for platforms dealing with real estate, known for its complexity. Groundfloor offers detailed insights into its products so investors are well-informed before making decisions.

5. Democratization of Real Estate Investing

One of Groundfloor’s most notable achievements is making real estate investment accessible to the masses. Traditionally, real estate was an avenue only for wealthy or accredited investors.

Groundfloor breaks this barrier, ensuring that even everyday people can partake in this lucrative field. Their fractional real estate investments mean that investors don’t need massive capital upfront. This democratizes the entire process.

Risks and Caveats

As with any investment platform, Groundfloor comes with its set of risks. First and foremost, real estate is a volatile sector. Property values can fluctuate based on various external factors, from economic downturns to localized issues.

Secondly, while Groundfloor’s fractionalized investments democratize real estate investing, they also mean shared returns. You might not see as massive gains as you’d expect with a traditional, full-scale real estate investment.

Lastly, Groundfloor, like all platforms, isn’t immune to systemic risks. Factors like technological glitches or unforeseen market crashes can affect performance. As an investor, it’s crucial to consider diversification, not just within Groundfloor but also across different investment avenues.

Wrapping It Up

Groundfloor emerges as a promising avenue for those eager to explore the world of real estate investing without substantial capital. With a proven track record, positive external reviews, diverse investment opportunities, a transparent business model, and a democratized approach, it ticks many boxes in the legitimacy checklist.

Remember, every investment comes with risks. Groundfloor’s offerings should be approached with a well-researched and informed mindset. As you contemplate diving into the realm of fractional real estate investments, remember that education and diversification are your best allies.

If you are ready to take this next step in your investment journey, click here to sign up with Groundfloor and explore their offerings.
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Groundfloor FAQs

What is Groundfloor?

Groundfloor serves as a bridge between potential investors and the vast world of real estate. Through their platform, individual investors can access fractionalized real estate investments. It’s not exclusive to the elite. Groundfloor makes sure that both accredited and non-accredited investors get an opportunity to participate in real estate projects.

How does Groundfloor ensure high returns for real estate investors?

Groundfloor’s return promise is rooted in its decade-long expertise and diversified investment portfolio. Their average 10% returns stem from a mix of carefully vetted real estate loans and transparent operations. The rate of return is highly attractive, especially when individual projects are considered.

How does Groundfloor differ from other real estate crowdfunding platforms?

Groundfloor stands out in its commitment to democratizing real estate investment. Unlike many real estate investment platforms that cater primarily to accredited investors, Groundfloor caters to both accredited and non-accredited investors. Their unique approach to fractionalized real estate projects allows even those with different risk profiles to venture into the real estate market.

How does Groundfloor manage risk tolerance and maintain an acceptable risk level?

Groundfloor employs a meticulous loan application vetting process for every listed real estate property investment opportunity. Their team evaluates the potential risk grade and rewards associated with each property. Each loan grade, from lowest risk to highest, offers insight into the short-term loans and long-term prospects so only viable deals make it to the platform.

What are the “GF Notes” mentioned in some reviews?

GF Notes, or Groundfloor Notes, are an alternative investment option on the platform. These short-term investment products are like real estate investment trusts and offer a way for investors to engage with real estate entrepreneurs while maintaining a certain risk profile.

Is there a minimum investment required on Groundfloor?

Groundfloor prides itself on making real estate investing accessible to individual investors. Their investment criteria ensure that opportunities don’t necessitate a significant upfront sum. However, the lowest rate or minimum can vary depending on the investment.

Can I use Groundfloor as an investment strategy for retirement savings?

Yes, Groundfloor offers Self-Directed IRAs. These cater to those wanting an alternative investment strategy, allowing individuals to benefit from high rates of return while enjoying the tax advantages of an IRA.

How does Groundfloor’s customer service assist in understanding loan terms and investor fees?

Groundfloor’s customer service team is proactive in assisting investors in understanding loan terms and any investor fees associated with the platform. They aim to ensure that each real estate investor has clarity regarding their investment security and any associated fees for investors.

What is Groundfloor’s loss ratio, and how does it reflect the financial situation of the platform?

While the specific loss ratio can fluctuate based on a myriad of factors, Groundfloor’s long-standing presence and vast investment portfolio underscore its robust financial situation in the competitive realm of real estate platforms.

How does Groundfloor’s investment security compare to traditional real estate investment trusts?

Compared to traditional real estate investment trusts, Groundfloor’s fractionalized real estate investments and loans to investors offer a diversified approach. The platform allows for a more granulated investment strategy, where investors can select projects based on their risk tolerance.

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Jeremy Biberdorf
Jeremy Biberdorf

About the Author:

Jeremy Biberdorf is the founder of Modest Money. He's a father of 2 beautiful girls, a dog owner, a long-time online entrepreneur and an investing enthusiast.

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