Is M1 Finance the Best Micro-Investment App? Unveiling the Truth

Jeremy BiberdorfBy: Jeremy Biberdorf

September 27, 2023September 27, 2023

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The financial landscape has witnessed a significant shift in recent years with the emergence of micro-investing apps. These innovative platforms allow individuals to start investing with minimal amounts. This breaks down barriers that once limited many from entering the investment world. With just a few dollars, anyone can dip their toes into the vast waters of the stock market, making investment more accessible and democratic.

Amidst this wave of technological advancement stands M1 Finance, a prominent player in the micro-investing scene. Launched to simplify the investment process, M1 Finance offers a unique blend of automated investing with personalized control. It enables users to achieve their financial goals with greater ease. Its intuitive platform and robust features have garnered attention, leading many to ponder a crucial question: Is M1 Finance the best micro-investment app available today?

As we delve deeper into M1 Finance, its user feedback, and comparisons with other leading platforms, we aim to provide a clearer picture of where M1 Finance stands in the competitive world of micro-investing.
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The Story of M1 Finance

M1 Finance, founded in 2015 in Chicago, has grown rapidly to become a noteworthy name in the financial tech landscape. What started as a vision to demystify the complexities of the financial world quickly transformed into a dynamic platform, reshaping how many approach investing.

Brian Barnes, the company’s founder and CEO, is at the helm of this innovative venture. Barnes, possessing a keen understanding of finance and a passion for technology, noticed a gap in the market for a platform that could seamlessly merge the benefits of robo-advisors with individual investment customization. His vision for M1 Finance was clear: create a user-friendly platform where individuals could invest and have a holistic view of their financial life, all in one place.

Assisted by a team of dedicated professionals, Barnes has successfully steered M1 Finance toward its current reputation as a reliable, cutting-edge micro-investing app. The company’s ethos revolves around empowering users. It ensures they have the tools and knowledge to make informed decisions about their financial futures. Through its innovative offerings and commitment to user satisfaction, M1 Finance continues to leave an indelible mark on the world of finance.

Key Features and Services of M1 Finance

M1 Finance boasts a suite of features catering to novice and seasoned investors. Here’s an overview of what they offer:

  • Automated Investing: At the core of M1 Finance’s approach is the “Pie” method. Users can allocate their investments into various “slices,” each representing a specific asset or stock. This visual representation makes it easier to understand asset allocations. Moreover, M1 Finance automatically rebalances portfolios, ensuring investments remain aligned with the user’s preferences.
  • Custom Portfolio Creation: Going beyond preset portfolios, M1 Finance allows users to craft their investment pies. This means tailoring investments according to individual preferences, giving a personal touch to asset management.
  • M1 Borrow: One standout feature is M1 Borrow, which offers users the option to secure low-interest loans. This can be especially beneficial for users needing liquidity without liquidating their investments.
  • M1 Spend & Credit Card: M1 isn’t just about investing. They’ve integrated banking solutions, too. With M1 Spend, users can access a checking account that seamlessly connects with their investment account. The M1 Credit Card offers attractive rewards, enhancing the platform’s appeal.
  • Other Notable Features: Feedback from users highlights several additional features that stand out. Many appreciate the auto-invest settings, allowing for finer control over investment strategies. There’s also praise for the ability to set specific investment goals, like targeting a certain number of shares. Moreover, the provision to view estimated income in real-time, without waiting for official statements, adds another layer of convenience.

M1 Finance’s features showcase a blend of innovation, user-friendliness, and comprehensive financial solutions. According to users, these features make it one of the best micro-investing apps on the market.

Cost & Pricing Details

M1 Finance aims to simplify this aspect for its users. Here’s a breakdown of its cost structure:

  • Free Basic Account: For those dipping their toes into the world of investment, M1 Finance offers a basic account at no cost. This account has various features, including the unique “Pie” investment approach, custom portfolio creation, and automated rebalancing.
  • M1 Plus Membership: For users seeking a more enhanced experience, M1 Finance introduces the M1 Plus membership. While it comes with a $10 monthly fee, it provides many additional benefits. These include reduced loan interest rates with M1 Borrow, extra trading windows, and cashback rewards on the M1 Credit Card.
  • Other Associated Fees: While M1 Finance prides itself on transparency, it’s always essential to be aware of potential costs. Though the platform doesn’t charge commissions or management fees, there might be regulatory fees on sell orders. Moreover, for those using M1 Borrow, it’s important to note the interest on borrowed funds.

In summary, M1 Finance provides a clear and straightforward pricing model. It ensures users can focus on their investment strategies without any unexpected financial surprises.

User Reviews & Feedback

M1 Finance, like many micro-investing apps, has been a subject of discussion among its vast user base. Understanding this feedback offers valuable insight into the platform’s strengths and areas for development.

  • Automation: Users often rave about M1 Finance’s “Pie” approach, simplifying investing. The app removes the guesswork, ensuring funds are auto-allocated based on user preferences.
  • Ease of Use: M1’s user-friendly interface gets notable mentions, making investing more accessible to novices.
  • Integrated Banking: The seamless integration of M1 Spend & Credit Card has earned kudos, with users appreciating the centralized finance approach. Brendan York, a user, says:” Their smart integration between aspects of personal finance is unmatched. 10/10 would recommend“.

In summary, M1 Finance garners significant applause for its integrated and user-friendly features, as highlighted by its diverse user base.


The rise of micro-investing apps has allowed individuals from all backgrounds to step into the investment realm. M1 Finance, with its rich history and visionary founders, is at the forefront of this revolution.

Its unique “Pie” approach to investing and customizable portfolios give users an unmatched degree of control over their financial journeys. The platform’s integrated services make it a one-stop solution for many financial needs.

However, the best micro-investing app is subjective, depending on individual preferences and investment goals. M1 Finance excels in automation, customization, and integrated solutions.

In determining if M1 Finance is the right fit, weighing its features against personal requirements is essential. Are you interested in exploring M1 Finance further? Dive deeper into M1 Finance by clicking here to make an informed decision.
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Jeremy Biberdorf
Jeremy Biberdorf

About the Author:

Jeremy Biberdorf is the founder of Modest Money. He's a father of 2 beautiful girls, a dog owner, a long-time online entrepreneur and an investing enthusiast.

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