Is Simply Wall St a Scam? The Definitive Guide to Its Credibility

Jeremy BiberdorfBy: Jeremy Biberdorf

August 23, 2023August 23, 2023

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In recent years, stock investing has witnessed a global surge in interest. As economies evolve and technology advances, more individuals turn to the stock market, hoping to capitalize on potential financial growth. But, with the proliferation of digital platforms and online services catering to this interest, there’s a parallel rise in skepticism. The digital realm, while offering convenience, has its pitfalls. Concerns about digital scams, misleading platforms, and fraudulent investment sites have become common, making potential investors wary.

Enter Simply Wall St, an innovative platform aiming to simplify the complex world of stock investing. As its popularity grows, so does the chatter around its authenticity. Many wonder, “Is Simply Wall St a scam or a genuine tool for investors?” This article seeks to dissect this debate, providing a well-rounded perspective on the platform’s legitimacy.

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The Genesis of Simply Wall St

The fascinating world of stock investing has captivated many, from finance experts to professionals from different fields. One such individual was a naval architect whose enthusiasm for the stock market led him down a new path. Despite his dedication to understanding the intricacies of investing, he grappled with a significant challenge: unreliable data.

Navigating countless websites, investor presentations, and filings, he realized the difficulty in finding consistent and trustworthy data. It became such an ordeal that even simple calculations like the PE ratio needed manual intervention for accuracy. The overwhelming amount of information available often added more confusion than clarity.

At the heart of this venture is Al Bentley. Long before he became engrossed in the world of stocks, he was a computer enthusiast, creating games and apps as a teenager. This problem-solving mindset propelled him to create Simply Wall St. Bentley’s vision was to offer a platform that catered to the genuine needs of long-term investors. It ensured they could access dependable data, free from the noise that pervades much of the online investment space.

The Growth Journey of Simply Wall St

The success of any platform is often reflected in its growth trajectory, and Simply Wall St is no exception. Its journey, from an idea to its current acclaim is a testament to its dedication to serving investors. Here’s a glimpse into its ascent:

  • 2014: Founded in the bustling city of Sydney, marking the beginning of its mission to assist long-term investors.
  • 2015: Achievements were twofold this year. The platform took its first steps toward global outreach with its Beta launch in the US, UK, and Australia. Furthermore, it secured a significant $600k seed funding, laying a solid financial foundation.
  • 2016: Simply Wall St onboarded its first paying customers, cementing its viability and value in the market.
  • 2017: With a whopping $2.7m Series A funding, it was clear that the platform had garnered the attention and trust of major investors.
  • 2018: Reaching 200,000 registered users, Simply Wall St solidified its reputation as a trustworthy and valuable investor resource.
  • 2019: The platform expanded its market coverage globally and reached the profitability milestone, a clear indicator of its success and sustainability.
  • 2022: The platform’s growth seemed unstoppable, with a staggering 5 million registered users, marking its place as a leading figure in the world of stock investment guidance.

This timeline demonstrates that Simply Wall St is a success story built on genuine need, relentless dedication, and unwavering commitment to its users. Furthermore, securing significant funding partially answers the question: is Simply Wall St a Scam?

Al Bentley: The Credible Force Behind Simply Wall St

The journey from a naval architect to the helm of a pioneering fintech platform is remarkable. Al Bentley’s trajectory is a testament to that. Bentley has always showcased a keen sense of detail and innovation as a product of the esteemed University of Southampton, where he specialized in Ship Science and Engineering.

Before venturing into the world of stock market analytics, Bentley gathered significant experience in varied roles. He wore multiple hats – from a naval architect at renowned companies like Austal and Crondall Energy Consultants to a project engineer at Apache Corporation. This extensive background solidified his technical prowess and analytical mindset.

However, what’s equally important to acknowledge is the public’s reception of Simply Wall St. The platform boasts an impressive rating, with thousands vouching for its utility and effectiveness. With over 4,032 reviews and a commendable average score of 4.5, the company stands tall as a testament to Bentley’s vision and dedication. Such credentials vouch for Bentley’s expertise and affirm that Simply Wall St is rooted in credibility and trustworthiness.

Customer Reviews: Real Users Weigh In

Customer testimonials often serve as one of the most genuine sources of feedback for any product or service, and in the case of Simply Wall St, they’re overwhelmingly positive.

Take Matt Londa, a Simply Wall St user, who compared it favorably with another well-regarded service, Zacks. He says:”being able to see a company in such detail, from CEO salaries, if insiders are selling their stock, valuations, too much info to list. (I am) Going to try the free (plan) for a bit, but maybe I (will) switch from Zack’s to this”. Such granularity in information is often sought but rarely found.

Then there’s Donna from Australia, who praised the platform’s user-friendly interface, saying:” Simply Wall St is a fantastic business. Easy to use app & all the information you could need for investing made easy. Customer service & support is outstanding ”.

However, as with any service, there’s always room for improvement. For example, a user pointed out the platform’s US-centric approach and desired more comprehensive European market coverage.

These reviews collectively paint a picture of a functional, informative platform that is responsive to its user base’s evolving needs.

Final Thoughts: Is Simply Wall St a Scam?

As we trace the growth trajectory of Simply Wall St and delve into its origins, it’s evident that the platform has genuine intentions and a commitment to serve its user base. Its founder, Al Bentley, not only transformed from a naval architect to a fintech visionary but also worked diligently to address a real problem investors face – the challenge of filtering through unreliable data.

The platform’s impeccable rating, with a stellar average of 4.5 out of 5 from thousands of users, further attests to its reliability and effectiveness. Instead of being a mere number, this rating is the voice of real users, echoing their trust and appreciation for Simply Wall St.

In today’s digital age, skepticism is inevitable, especially when the web is rife with dubious platforms. However, jumping to conclusions without a thorough investigation can rob traders of valuable resources. Before branding something as a scam based on hearsay, it’s crucial to dig deeper, analyze the evidence, and make an informed decision.

For those still on the fence, why not explore Simply Wall St firsthand?

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Jeremy Biberdorf

About the Author:

Jeremy Biberdorf is the founder of Modest Money. After working many years in the website marketing industry, he decided to take on blogging full time and also get his finances headed in the right direction. Also check out his contributions to and Benzinga.

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