Is Zacks Investment Research Legit?

Jeremy BiberdorfBy: Jeremy Biberdorf

March 19, 2023March 19, 2023

Zacks Investment Research

In the world of investment research, Zacks Investment Research has made a name for itself with its unique ranking system and a wide range of tools designed to help investors make informed decisions.

But the question remains, “Is Zacks Investment Research legit?” In this article, we’ll explore the company’s background, the various services it offers, and the effectiveness of its investment model in order to answer this question.

Company Background

Zacks Investment Research, Inc., founded in 1978 by Len Zacks, is a Chicago-based research and analysis firm that provides individual and professional investors with a suite of tools and resources to assist in their investment decisions. The company’s primary focus is on earnings estimate revisions, a methodology that Len Zacks pioneered, which has been proven to have a significant impact on stock prices.

Zacks offers a variety of services, including the popular Zacks Rank, a proprietary quantitative model that ranks stocks based on factors related to earnings estimate revisions. The firm also provides research on mutual funds, exchange-traded funds (ETFs), and options, as well as market commentary and educational content for investors.
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Zacks Rank and Investment Model

The cornerstone of Zacks Investment Research’s services is the Zacks Rank, a unique investment model that ranks over 4,000 major stocks based on changes in earnings estimates and other factors. The system assigns a rank of 1 (Strong Buy) to 5 (Strong Sell) to each stock, with the goal of helping investors identify stocks with an improved earnings outlook.

Numerous studies have demonstrated the effectiveness of the Zacks Rank in predicting stock price movements. According to the company, stocks with a Zacks Rank #1 have produced an average annual return of over 25% since 1988, significantly outperforming the S&P 500. Theres no question if you were following these picks you’d be a very happy customer!

Is Zacks Investment Research Worth it?

Zacks Investment Research is absolutely worth it, and here’s why:

  • Proven Investment Strategy: Zacks’ unique focus on earnings estimate revisions has been proven time and again to be a powerful predictor of stock price movements. If you’re looking for a solid, research-based methodology to help you make more informed investment decisions, then Zacks Investment Research is the perfect tool for you.
  • Comprehensive Tools and Resources: Zacks offers an impressive range of tools and resources that cater to investors of all skill levels. With the Zacks Rank, stock screening tools, and detailed research reports on stocks, mutual funds, ETFs, and options, you’ll be equipped with everything you need to make smarter investment choices. These tools are invaluable for any serious investor.
  • Impressive Performance: The Zacks Rank has a stellar track record of outperforming the market, with #1 ranked stocks (Strong Buy) generating an average annual return of over 25% since 1988. While past performance doesn’t guarantee future results, the Zacks Rank’s historical success speaks for itself. This makes Zacks Investment Research worth it for those seeking an edge in the market.
  • Reasonable Pricing and Subscription Options: While Zacks does offer subscription-based services, such as Zacks Elite, the cost is relatively affordable when compared to the wealth of information and resources provided. The potential benefits of these exclusive research, stock recommendations, and portfolio management tools far outweigh the expense, making it a smart investment for any serious investor.
  • A Worthwhile Time Investment: While utilizing Zacks Investment Research’s tools and resources effectively does require some time and effort, the potential returns on your investments make it more than worth it. By dedicating the necessary time and effort to thoroughly research and analyze potential investments, you’ll be setting yourself up for long-term success in the market.

Zacks Research is undoubtedly worth it for investors seeking a proven, research-based methodology, comprehensive tools and resources, and a track record of market-beating performance. By investing in a subscription to Zacks, you’re making a smart decision that has the potential to significantly improve your investing success.

Security and Privacy

Zacks Investment Research takes the security and privacy of customer records seriously. The firm implements stringent measures to protect customer personal, financial, and credit card information from unauthorized access, disclosure, or misuse. By adhering to industry-standard security protocols, Zacks ensures that investment accounts and personal information remain safe and secure.

Who is Zacks Investment Research For?

Zacks Investment Research caters to a diverse customer base, ranging from individual investors seeking guidance in their investment process to professional investors and institutions looking for in-depth research and analysis. The company’s wide range of tools and resources, coupled with its unique investment model, make it an attractive choice for investors of all experience levels.

Zacks Investment Research Competitors

Several other investment research firms and platforms compete with Zacks Investment Research, offering similar services, tools, and resources to assist investors in making informed decisions. Some notable competitors include:


Morningstar: A well-known investment research firm, Morningstar offers a wide range of investment products, including research reports, stock ratings, and portfolio management tools. They are known for their in-depth analysis of mutual funds, ETFs, and stocks, as well as their proprietary Morningstar Rating system.

Seeking Alpha

Seeking Alpha: Seeking Alpha is a popular investment research platform that focuses on crowdsourced content, with contributors providing analysis, opinions, and stock recommendations. They offer a mix of free and premium content, catering to investors with varying levels of expertise and interests.

Motley Fool

Motley Fool: The Motley Fool is an investment advisory service that provides stock recommendations, research, and analysis through various subscription-based offerings. Their Stock Advisor and Rule Breakers services have built a strong track record of outperforming the market.

Simply Wall St: Simply Wall St is an investment research platform that offers visually engaging infographics, detailed analysis, and stock recommendations. Their unique approach to presenting data and insights makes it easier for investors to understand complex financial information.

Final Thoughts – Is Zacks Investment Research Legit?

So, is Zacks Investment Research legit? Based on the company’s long-standing history, its proven investment model, and the wide range of tools and resources it offers, the answer is a resounding yes. Zacks Investment Research is a reputable and reliable source of investment research and analysis, helping investors make more informed decisions in their pursuit of higher returns.

However, as with any investment research firm, it’s essential to remember that past performance is not necessarily indicative of future results, and no single investment model or strategy can guarantee success! Click here to get started today.

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Jeremy Biberdorf
Jeremy Biberdorf

About the Author:

Jeremy Biberdorf is the founder of Modest Money. He's a father of 2 beautiful girls, a dog owner, a long-time online entrepreneur and an investing enthusiast.

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