JM Bullion vs APMEX 2023

Physical gold is an alternative asset that many people wish to add to their portfolios. However, finding a reputable dealer locally isn’t an option for everyone, which is why many investors turn to an online gold dealer instead.

A respectable precious metal dealer offers much more than simple bullion. Many offer bars, coins, collectibles, and even gold IRAs! The exact offerings vary from dealer to dealer, which is why it’s important to do your research beforehand.

In this JM Bullion vs APMEX comparison, we’ll be taking a closer look at two well-known precious metals dealers. Comparing general pricing, services, storage options, and more, we’ll soon see which platform offers a superior service.

JM Bullion is Better for:APMEX is Better for:
United States-based buyersGlobal buyers
Generally lower gold pricesBuying collectible coins
As a BBB-rated reputable dealerFinding a wide variety of products

The best online dealer for you will ultimately depend on your individual needs. Whereas some might be looking for a wide range of offerings, other investors may simply be searching for the lowest price. You’ll want to take these factors into consideration when comparing dealers.

It’s important to point out that both offerings and prices fluctuate due to market conditions (market demand and market losses).

JM Bullion APMEX
Products Gold, silver, platinum, copper, and palladium Gold, silver, platinum, copper, and palladium
Services Buying, selling, and loans Buying, selling, auto investing, storage, credit card, portfolio management
Shipping Yes, but only in the U.S. and U.S. military boxes Free on orders over $199
Minimum Order Yes (applies to bank wire only) None
Storage Secure storage for orders over $3,000 (6 months free) Yes
Fees Shipping costs (for orders under $199), storage $35 order cancellation fee, storage fee
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Modest Money Overall Rating
4.1 rating based on 5 ratings
4.5 rating based on 5 ratings

Factor 1: Precious Metals Offered

The first thing we’ll look at is the precious metal assets offered by each platform. They both offer physical gold (such as gold coins and bars), silver bullion, platinum, copper, and palladium.  They even both offer gold IRAs!

Another similarity is that gold and silver prices are conveniently displayed on each website. This makes it easy to compare prices when shopping for gold coins or bars.

APMEX Offers a Wider Selection Overall

  • APMEX has a wider variety of gold coins
  • JM Bullion generally has a lower spot price
  • APMEX sells to the global market

JM Bullion

Of the two precious metals dealers, JM Bullion has a sizable—but slightly smaller—selection of gold bars, gold coins, & other metal assets. The spot price on JM Bullion is generally lower than other dealers, although this varies with the market prices.

The shipping costs are extremely reasonable, they accept a wide variety of payment methods, and the company is well-known for providing quality customer service.


Like JM Bullion, APMEX sells various types of bullion. However, they’re most noteworthy for their wide selection of coins. In addition to these traditional options, the company also offers Gold and Silver IRAs.

APMEX lets you choose your preferred payment method from six different options: wire transfer, credit or debit card, paper check, eCheck, PayPal, or one of the supported cryptocurrencies.

spot price.

Factor 2: Shipping & Storage

Now that we’ve briefly gone over the selections offered by each dealer, let’s take a look at how the purchasing process will play out.

APMEX Provides Transparent Pricing

  • APMEX charges $9.95 shipping for sub-$199 orders
  • JM Bullion doesn’t disclose storage fees
  • Both offer free shipping on $199+ orders

JM Bullion

As this company is known for its exceptional customer service (which is backed up by hundreds of positive customer reviews), it’s not surprising that JM Bullion offers excellent shipping and storage options.

The company charges $7.99 for shipping on all orders that don’t qualify for free shipping. Regardless of which shipping charges you end up with, your order is insured, which means you won’t have to worry about it getting lost or damaged during transit.

Some investors may want to have their metals shipped directly to their residences. However, for those who don’t want to manage storage themselves, JM Bullion offers several secure storage locations. Unfortunately, the company doesn’t disclose the storage fees, but they do offer the first six months of storage for free (for assets exceeding $3,000 in value).


Orders valued at less than $199 will incur $9.95 in shipping fees. Orders exceeding this amount will qualify for free shipping. Both options qualify for insured shipping. This insurance policy will protect your precious metals through their journey. However, you will need to sign for your package.

Like JM Bullion, APMEX offers secure, insured storage for your orders. After your order is complete, you can have it sent to one of their storage facilities instead of your home. Storage fees will be charged one of two ways (whichever one is greater).

  • 55% of the total metals value/month
  • $15/month

You will be charged quarterly for the storage fees.

Factor 3: Additional Services

Lastly, let’s take a look at the additional services offered by each dealer.

APMEX Offers a Wider Variety of Services

  • JM Bullion

JM Bullion

If you decide you’d like to sell your precious metals, JM Bullion offers a buyback program. Prices vary, but you can call and get an offer from the company over the phone.

The company will also help you create an IRA using your precious metals, and allows you to take out a loan against your precious metals.
Learn More About JM Bullion


Unique to the industry, APMEX offers investors a small set of tools that they can use alongside their precious metals.

One option, Portfolio Management, allows investors to track the day-to-day value of their precious metals portfolio. You can even set up pricing alters using the management tool.

They also offer “The Bullion Card”—which is a credit card that gives you 4% cash-back on all APMEX purchases—and allow you to set up automatic investments.
Learn More About Apmex

JM Bullion vs APMEX: Our Opinion

Both of these precious metal deals have their advantages and disadvantages. While we recommend both, you should never be afraid to shop around for the best price.

JM Bullion generally offers the best gold prices, so we would recommend it for investors who want to maximize their investments.

Check the current prices by clicking here!

APMEX usually doesn’t have the lowest prices, but it does offer a wider range of products than JM Bullion. We’d recommend this platform for those searching primarily for collectible coins.

Click here to see their latest offerings!

Jeremy Biberdorf

About the Author:

Jeremy Biberdorf is the founder of Modest Money. After working many years in the website marketing industry, he decided to take on blogging full time and also get his finances headed in the right direction. Also check out his contributions to and Benzinga.