Kitco vs APMEX 2024: Which one is better for precious metals?

Jeremy Biberdorf
By: Jeremy Biberdorf


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In recent times, the global economic landscape has been fraught with uncertainties, as banking risks and high inflation continue to dominate headlines. These challenges have led many investors to seek refuge in precious metals, a time-tested strategy for wealth preservation. With the growing demand for such assets, it’s essential to choose the right company to meet your investment needs.

For more detailed analysis of APMEX check out our full APMEX review.

Kitco is Better for:APMEX is Better for:
Precious metals news and analysisWide selection of products
Online precious metals retailerBullion and investment-grade coins
In-house refining and mintingLarge inventory and high liquidity
Real-time precious metals pricesPrecious metals IRA services

We will compare two of the leading precious metal dealers, Kitco and APMEX, in a head-to-head battle across three key factors: Product Range, Pricing, and Customer Support. By delving into these critical aspects, we aim to help you make an informed decision when selecting the ideal platform to safeguard your hard-earned wealth.

Products Gold, silver, platinum, palladium, rhodium Gold, silver, platinum, palladium, copper, rhodium, Limited-Edition coins
Services Buy, sell, news, charts, refining, IRA Buy, sell, news, charts, IRA, consultation
Shipping Domestic and international Domestic and international, Free over $199
Minimum Order Varies by product; some as low as $1,000 No minimum order
Storage Kitco Allocated Storage (KAS) APMEX OneGold (with partner Sprott)
Fees Vary by product and storage option Vary by product, shipping, and storage option
Current Promotion

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Modest Money Overall Rating
4.0 rating based on 5 ratings
4.5 rating based on 5 ratings

Factor 1: Product Range

Kitco: Diverse Selection of Precious Metals and Services

  • Kitco offers a wide variety of precious metal products
  • APMEX: Comprehensive Precious Metal Offerings
  • APMEX boasts an extensive inventory of precious metal products
  • Strong emphasis on collectible coins and numismatic rarities
  • IRAs and precious metal storage options available

Kitco website

Kitco is a well-established player in the precious metals market, offering a diverse selection of products, including gold, silver, platinum, and palladium. The company caters to both investors and collectors, providing a range of bullion products, such as coins, bars, and rounds, as well as collectible coins from various mints around the world. In addition to its impressive product lineup, Kitco also offers a variety of services, including metal refining, scrap gold purchasing, and storage solutions through their Kitco Allocated Storage program.

APMEX website

APMEX, or the American Precious Metals Exchange, is another prominent name in the industry, boasting a comprehensive inventory of precious metal products. The company offers gold, silver, platinum, and palladium in various forms, such as coins, bars, and rounds. APMEX places a strong emphasis on collectible coins and numismatic rarities, offering an extensive selection of products from renowned mints and limited-edition series. APMEX also provides additional services, such as precious metal IRAs and secure storage options, catering to a wide range of investor needs.

Factor 2: Pricing and Premiums

Kitco: Competitive Pricing with Transparent Premiums

  • Kitco offers market-driven pricing for precious metals
  • Transparent premium structure for ease of comparison
  • APMEX: Attractive Pricing and Frequent Promotions
  • APMEX provides competitive pricing on their products
  • APMEX: Offers a tiered pricing system based on purchase volume


Kitco is known for its competitive pricing, as the company offers market-driven rates for their precious metal products. Their transparent premium structure allows customers to easily compare prices between different products and make informed decisions. Kitco’s premiums are based on factors such as product weight, metal type, and market demand, ensuring that customers receive fair pricing. Additionally, Kitco occasionally offers promotions and discounts, providing even more value to its customers.


APMEX offers attractive pricing on their precious metal products, with a strong focus on providing competitive rates. They utilize a tiered pricing system based on purchase volume, offering lower premiums for customers who buy in larger quantities. This approach encourages bulk purchases and rewards loyal customers. APMEX is also known for its frequent promotions and special deals, which provide added value and make their products even more appealing to investors and collectors alike.

With a combination of competitive pricing and enticing promotions, APMEX delivers a solid pricing strategy that caters to a wide range of customers.

Factor 3: Customer Service and Support

Kitco: Reliable Customer Support and Informative Resources

  • Kitco provides responsive and knowledgeable customer support
  • APMEX: Known for Exceptional Customer Service and User-Friendly Experience
  • APMEX: Offers a loyalty program for additional benefits


Kitco is committed to providing reliable customer support, with a team of responsive and knowledgeable representatives available to assist customers via phone, email, or live chat. The company also offers a comprehensive educational section on their website, featuring informative articles, guides, and resources that cater to both beginners and experienced investors. In addition, Kitco provides market news, analysis, and live price charts, allowing customers to stay informed about the latest trends and developments in the precious metals market.


APMEX has built a strong reputation for exceptional customer service, with a dedicated team of support specialists available to assist customers through phone, email, and live chat. The company’s user-friendly website provides a seamless browsing experience, complete with helpful tools and resources, such as a product knowledge center and a comprehensive FAQ section.

APMEX also offers a loyalty program, known as APMEX Club, which provides additional benefits, such as exclusive offers, rewards points, and priority access to limited-edition products. With a focus on delivering an outstanding customer experience, APMEX consistently goes above and beyond to meet the needs of their clients.

Kitco vs APMEX: Our Summary

After evaluating Kitco and APMEX across three key factors: product range, pricing, and customer service, it is clear that APMEX emerges as the winner in this head-to-head comparison.

While both companies offer a diverse range of precious metal products and services, APMEX has a slight edge in terms of its emphasis on collectible coins and numismatic rarities. This focus, combined with its extensive inventory, makes APMEX particularly attractive to collectors and investors alike.

In terms of pricing, both companies provide competitive rates, but APMEX’s tiered pricing system and frequent promotions make it even more appealing for customers seeking the best value. By offering lower premiums for larger purchases and enticing deals, APMEX caters to a wider range of budgets and investment goals.

Lastly, APMEX stands out when it comes to customer service and support. With an exceptional team of support specialists, a user-friendly website, and a comprehensive range of resources, APMEX is committed to delivering a top-notch customer experience. Additionally, the APMEX Club loyalty program offers exclusive benefits that further enhance the overall value proposition.

While Kitco is certainly a strong contender in the precious metals market, APMEX’s commitment to customer satisfaction, attractive pricing, and extensive product offerings make it the clear choice for those seeking the best platform for their precious metals needs.

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Jeremy Biberdorf

About the Author:

Jeremy Biberdorf is the founder of Modest Money. He’s a father of 2 beautiful girls, a dog owner, a long-time online entrepreneur and an investing enthusiast.