Is The Morningstar Subscription Cost Worth It?

Jeremy BiberdorfBy: Jeremy Biberdorf

September 15, 2023September 15, 2023


Whether you’re a newbie to investing or a seasoned pro, I’m willing to bet that chances are you’ve heard of Morningstar.

Morningstar is recognized as one of the biggest names in the game. They’re experts in investment research, and it’s no secret they’re one of the, if not the best.

If you’re interested in their independently researched reports and ratings, then you’ll have to sign up for the Morningstar Investor membership.

This begs the question, is Morningstar’s premium membership cost worth it?

We think so. And we’re not the only ones, click here to check out what customers have to say.

Keep reading to find out what makes it so great and why we think it’s worth every penny.

Get started with Morningstar today!

Morningstar Pros & Cons


  • Morningstar is a well-regarded authority on funds and individual securities analysis.
  • Access to comprehensive fund screening tools simplifies the selection process.
  • Detailed breakdowns of costs and fees ensure transparency for fund investments.
  • The service offers consistent updates on ratings, ensuring up-to-date information.
  • A plethora of tools are available, catering especially to novice or intermediate investors.
  • Coverage spans over 620,000 investments, making it a broad source of information.
  • Opting for longer subscriptions can lead to notable discounts.


  • Morningstar leans more towards mutual funds, with less emphasis on ETFs and stocks, which might not be ideal for those who do not like to invest in the Mutual Fund industry.
  • Premium content, including top-tier analyst reports, is gated behind a paid subscription.
  • The annual subscription cost can surge to $359 if you choose monthly payments

What Is Morningstar?

Morningstar is a trusted investment research firm and one of the most influential companies in stock investing industry. Morningstar prides itself on providing investment ratings, investment information, and tools to help investors make smarter investment decisions.

Founded in 1984, the company has established a reputation for its comprehensive data analysis on a vast array of investment offerings, including stocks, mutual funds, exchange-traded funds (ETFs), and more.

One of the main tools offered by Morningstar is their star rating system for mutual funds, which has become a widely recognized and trusted benchmark in the investing world. This system rates mutual funds from one to five stars based on how well they’ve performed (after adjusting for risk and accounting for sales charges) in comparison to similar funds.

In addition, Morningstar provides investment software for individual investors, financial advisors, and institutional investors. Their tools offer in-depth financial analysis, portfolio management support, and market research, all aimed at helping users make informed investment decisions.

Morningstar Direct and Morningstar Office are software products tailored for professional asset managers, while is their platform dedicated to individual investors. These platforms feature proprietary research, ratings, and analysis tools, such as Portfolio X-Ray, to understand the composition and performance of a user’s investment portfolio.

The company also has a substantial education section, which includes articles and videos on investing basics, and detailed discussion on more complex topics. This resource is aimed at helping individual investors understand the nuances of investing, thus empowering them to make their own decisions.

It’s important to note that Morningstar’s services, especially access to their more detailed reports and analysis tools, come at a cost. Their individual investor product, Morningstar Investor, is a subscription-based service. The question then becomes whether the wealth of information and analysis provided by this service is worth the subscription fee, which is the primary focus of our discussion in this article.

Morningstar Pricing

When deciding to subscribe to any service, understanding its pricing model is essential. Morningstar Investor has designed two subscription plans, each catering to different financial circumstances and user needs:

Morningstar Investor Monthly Subscription: The monthly plan, priced at $34.95 per month, grants full access to Morningstar Investor’s extensive toolkit and resources. This plan is ideal for individuals seeking a flexible, short-term commitment. Previously known as Morningstar Premium.

Yearly Subscription: For individuals looking for a long-term engagement, the annual plan is available at $249 per year. When broken down, the effective monthly cost is approximately $20.75, indicating a substantial 41% savings compared to the monthly subscription.

Each subscription option includes an introductory 7-day free trial, allowing potential subscribers to experience the wealth of resources and tools at their disposal before fully committing to the service.

In essence, the pricing structure of Morningstar Investor aims to provide high value for the cost, considering the comprehensive research, detailed analysis, and advanced tools made available to subscribers. The potential for improved investment decisions and enhanced portfolio performance offered by these resources can affirm the value of the subscription price.

Price PlanMonthly CostAnnual Cost

Here Are The Features Included With Morningstar’s Free Membership

While Morningstar Investor is a subscription-based service, Morningstar also provides a host of features that users can access for free. These features offer a good introduction to the kind of value Morningstar can provide. Let’s take a closer look:

  • Basic Company Data: Get an overview of key data for numerous publicly-traded companies. This includes things like stock price, trading volume, dividend yield, and more.
  • Fundamental Analysis: Access basic fundamental data on companies, such as earnings per share (EPS), price-to-earnings (P/E) ratio, and revenue trends.
  • Financial Health Grade: Morningstar’s financial health grade offers a high-level view of a company’s financial health, giving users insights into a company’s financial stability.
  • Portfolio Quickrank: This tool allows users to compare and rank different investment funds based on various metrics like performance, fees, and Morningstar’s own ratings.
  • Screeners: Morningstar offers screeners for stocks, ETFs, and mutual funds. Users can filter investments based on specific criteria and save these settings for future use. They have a basic and a premium fund screener. The premium version provides a dynamic stock scanner, including ratings, sustainability, and returns. Additionally, if you find a fund you like, the “Similar Funds” feature suggests related options.
  • News and Articles: Morningstar offers a selection of news articles and analytical pieces that provide insights into market trends and individual companies.
  • Watchlist: Users can create a watchlist of stocks, funds, and ETFs to keep track of their performance and news updates.
  • Discussion Boards: Morningstar’s community boards provide a platform for users to share opinions, ask questions, and get advice from fellow investors.

While the free features do not offer the same depth of analysis, personalized insights, and comprehensive tools available in the subscription-based Morningstar Investor, they do provide a solid starting point for investors looking to get a feel for Morningstar’s platform and approach to investment analysis.

Read a full review on Morningstar’s platform here!

The Benefits of Morningstar Investor

When it comes to investment analysis and portfolio management tools, Morningstar Investor stands out for several compelling reasons. Let’s delve into the key benefits that make it a noteworthy choice for investors that pay for their subscription services:

  • Independent Analysis: With over 150 independent analysts, Morningstar Investor offers unbiased, comprehensive analyst ratings that investors can trust. These analyses help investors filter out market noise and focus on the factors that truly matter.
  • Simplified Ratings: Morningstar’s unique star rating system simplifies the complexity of investment assessment. It covers a wide array of investment types, giving investors a quick, at-a-glance understanding of an investment’s potential value and risk.
  • Diverse Investment Strategies: The platform offers tools to screen for securities using comprehensive performance and valuation metrics, providing a broad scope for personalized investment strategies over a huge number of investment products.
  • Portfolio X-Ray: This powerful tool helps investors understand their portfolio’s composition from different angles—asset allocation, sector weightings, fees, stock stats, and more. This deep dive can help highlight strengths, identify potential risks, and maintain portfolio resilience.
  • ESG Ratings: For socially conscious investors, Morningstar’s ESG ratings provide an insightful measure of a company’s environmental, social, and governance performance. These sustainable investing stocks will help increase personal capital and also find high-quality companies that can provide above-average returns.
  • Account Aggregation: By seamlessly integrating all your accounts, Morningstar Investor allows a holistic, continuous view of your assets, improving portfolio management efficiency.
  • Personalized Insights: Tailored analysis, commentary, and news based on your holdings, watchlists, and preferences add a personalized touch to your investment ideas.
  • Value for Money: With the depth of resources available and the potential to significantly improve your investment decisions, the subscription can offer high value for its cost.

Morningstar Investor provides a comprehensive and robust platform for investors. Whether you’re just starting your investment journey or are an experienced investor looking to deepen your analysis, Morningstar Investor offers tools and resources to help you make more informed decisions and effectively achieve your investment goals.

Ease of Use and User Experience with Morningstar Investor

An often-overlooked aspect when choosing an investment research service is the user experience and ease of use of the platform. After all, the most powerful tools are only as good as an investor’s ability to utilize them effectively. In this regard, Morningstar Investor shines brightly.

Intuitive Interface: Morningstar Investor has been designed with an intuitive, user-friendly interface that caters to both new and experienced investors. Navigating through the wealth of resources, from analyst reports to investment screening tools, is made simple with clear menus and an uncluttered layout.

Customization: The platform offers ample customization options, allowing users to tailor their dashboard and watchlists to best suit their investment style and interests. This not only enhances user experience but also makes tracking investments and market trends more efficient.

Educational Resources: Beyond providing tools and analysis, Morningstar Investor also places a high emphasis on investor education. The platform features a wealth of articles, guides, and videos aimed at helping users understand investing principles, portfolio construction, and financial planning. These resources serve as investing guides for those looking to make above-average returns. This commitment to education enhances user experience by providing context and understanding, making the platform’s tools and insights even more valuable.

Responsive Customer Service: In the event that users need assistance or have queries, Morningstar’s responsive customer service is there to help. This service underscores the platform’s commitment to delivering a positive and supportive user experience.

Overall, the blend of a user-friendly interface, customization options, educational resources, and dedicated customer service all contribute to making Morningstar Investor not just a powerful, but also an accessible and enjoyable tool for investors.

Choosing Between Morningstar and Its Competitors

Investment research services are in abundance today, and Morningstar Investor is not the only player in the market. Other reputable names in the sector include services like The Motley Fool Stock Advisor, Zacks, Seeking Alpha, and more. How then, do you decide if Morningstar Investor is the right choice for you? Let’s delve into this comparison.

While each of these platforms offers its unique spin on investment research and portfolio management, Morningstar stands out for several reasons. Lets have a look at their performance comparison to see Morningstar Investor’s competitive position:

Breadth of Coverage: Morningstar covers a wide array of investment types, including stocks, bonds, ETFs, mutual funds, and even more exotic instruments like derivatives and commodities. This diversity is not always matched by other services, making Morningstar a versatile choice for investors with diverse portfolios.

Independence: Morningstar is renowned for its independent and unbiased analysis. Their analysts are not compensated by the companies they cover, ensuring that their recommendations are free from conflicts of interest. This is not always the case with other services.

Rating System: Morningstar’s star rating system is easy to understand and widely recognized in the investing world. It simplifies the complexity of investment assessment, giving investors a quick, at-a-glance understanding of an investment’s potential value and risk. Few other services offer a similar system that is as universally recognized and trusted.

Comprehensive Tools: Morningstar Investor offers advanced tools like Portfolio X-Ray, which gives an in-depth view of your portfolio’s composition, performance, and risk. Not all competitors provide such comprehensive tools.

ESG Ratings: For socially conscious investors, Morningstar’s ESG ratings are a valuable resource. Not all investment research services offer this feature, so it can be a deciding factor for investors focused on socially responsible investing.

Education: Morningstar also has a significant focus on education, aiming to help investors understand the complexities of investing, thus empowering them to make their own decisions. This dedication to investor education can be found in their educational webinars, but may not be as pronounced in other platforms.

Before making a decision, it’s advisable to take advantage of the free trials or free features offered by each platform. This way, you can get a firsthand feel of the platform’s usability, quality of research, and the tools they offer.

Remember, the best platform for you depends on your personal investing style, your portfolio’s makeup, and your specific needs. Morningstar Investor, with its breadth of features and focus on independent, comprehensive research, could be a valuable tool for many investors. However, it’s essential to evaluate the platform in the context of your specific circumstances to determine if it’s the right choice for you.

Getting The Most Out Of Your Morningstar Subscription

Once you’ve subscribed to Morningstar, it’s essential to know how to make the most out of your subscription to ensure you’re getting value for your money. Here are some tips to help you navigate and optimize the use of Morningstar Investor:

Leverage Analyst Reports: Morningstar provides comprehensive reports for a wide array of investments, providing key insights and data points. Make sure to thoroughly read these reports for any securities you’re considering for your portfolio.

Use the Portfolio X-Ray Tool: This tool gives you an in-depth analysis of your portfolio composition, helping you understand its strengths, weaknesses, and risks. By frequently using this tool, you can keep your portfolio balanced and aligned with your investment goals.

Check Out The ESG Ratings: If you’re a socially conscious investor, Morningstar’s ESG ratings can be a helpful tool in identifying companies with strong environmental, social, and governance practices.

Use Customization Features: Personalize your Morningstar experience to your liking by creating watchlists, setting alerts, and customizing your dashboard.

Stay Updated: Regularly check the News and Articles section for the latest market trends and insights, and make use of the discussion boards to interact with other investors.

Take Advantage of Educational Resources: Regardless of your level of investment knowledge, Morningstar’s educational resources can be a treasure trove of information. Use these resources to continue learning and improving your investment strategies.

Integrate Your Accounts: Make sure to integrate all your investment accounts into Morningstar Investor. This not only allows for a comprehensive view of your portfolio but also makes the analysis and management of your portfolio more efficient.

Don’t Hesitate to Contact Customer Service: If you have any issues or questions about using the platform, make sure to reach out to Morningstar’s customer service. They’re there to help you and make your experience with Morningstar Investor as smooth as possible.

Remember, subscribing to Morningstar Investor is only the first step. The real value comes from using the platform regularly and leveraging the wealth of resources it provides. By using these tips, you can make sure you’re getting the most out of your Morningstar subscription and putting yourself in a position to make informed, smart investment decisions.

Who Is Morningstar Best For?

Morningstar’s robust platform caters to a wide array of individuals in the investment ecosystem, but it particularly resonates with the following groups:

  1. Self-Directed Investors: Those who prefer to make their own investment decisions will find the extensive suite of research tools, unbiased ratings, and investment reports invaluable.
  2. Investment Professionals: Financial advisors, asset managers, and other industry professionals can leverage Morningstar’s in-depth analytics and research to serve their clients better.
  3. Long-Term Investors: The platform’s comprehensive analysis, portfolio tools, and forward-looking ratings are ideal for those planning for long-term financial goals like retirement or increased annual returns for wealth accumulation.
  4. Socially Responsible Investors: Morningstar’s ESG ratings are a boon for investors focused on environmental, social, and governance factors when making investment decisions. This rating system helps socially responsible users make feel-good investment picks.
  5. Lifelong Learners: Investors looking to deepen their understanding of financial markets and personal finance will appreciate Morningstar’s substantial education section, complete with articles and videos on a range of investment topics.

Who Is Morningstar Not Ideal For?

Despite its numerous benefits, Morningstar may not be the perfect fit for everyone. Here are a few individuals who might not find it as beneficial:

  1. Casual Investors: If you’re a casual investor who only occasionally checks in on your portfolio, the cost of a Morningstar subscription may not be worth it.
  2. Those Seeking Personalized Advice: Morningstar offers general financial analysis and information. If you need personalized advice based on your specific financial situation, it would be better to consult with a financial advisor.
  3. Investors Preferring a Hands-Off Approach: If you prefer to use robo-advisors or have a financial advisor manage your investments, Morningstar’s wealth of information might be more than you require.
  4. Active Traders: Morningstar’s strengths lie in in-depth research and long-term analysis, which may not be as useful for active traders who often focus on short-term market trends and timing.
  5. Individual Stock Pickers: While Morningstar does provide comprehensive data on individual stocks, its real value comes from a broader portfolio perspective. Those who focus solely on picking individual stocks might not utilize the full breadth of Morningstar’s tools.

By understanding who Morningstar is best suited for, you can make an informed decision about whether its platform aligns with your investment approach and financial goals.

Morningstar Subscription Cost Summary | Is It Worth It?

Evaluating the worthiness of Morningstar Investor requires taking into account not just the financial investment required but also the value offered by its extensive tools, resources, and insightful analysis.

Click here for a list of the best investment newsletters like Morningstar to gain an edge.

Morningstar Investor’s monthly subscription is priced at $34.95 per month, and the yearly subscription offers a substantial savings at $249 per year, effectively costing $20.75 per month. Both plans offer access to the same comprehensive suite of features, with the yearly plan providing an attractive option for long-term users.

The subscription price gives you access to invaluable resources such as independent analysis from over 150 analysts, an easy-to-understand rating system, diverse investment screening tools, the unique Portfolio X-Ray tool, and ESG ratings. The ability to aggregate all your accounts for a holistic view of your assets and tailored insights based on your specific portfolio and preferences further adds to the value of the subscription.

But is it worth it? When weighing the cost against the potential benefits – enhanced investment decisions, more efficient portfolio management, improved understanding of portfolio performance and risk factors, and ultimately, the potential for better financial outcomes – it becomes clear that the answer is a definitive “yes” for many investors.

The key is in how effectively you utilize these resources. For those willing to dive deep into the wealth of information and tools provided, Morningstar Investor can indeed be a game-changer, making it a worthy investment in your financial future.

Save $50 on an annual membership with coupon code MM50

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How Does Morningstar Decide Its Ratings?

When it comes to evaluating funds, Morningstar often comes to mind for many investors. Renowned for its five-star rating system, the platform has become a benchmark for many.

Every fund with a track record of three years gets rated between one star (the minimum) and five stars (the maximum). To ascertain these ratings, Morningstar examines the performance, adjusted for potential risks. Notably, they also factor in costs, emphasizing the returns post the deduction of fees.

Are Morningstar’s Ratings Reliable?

Morningstar is well-respected for its investment insights, yet their ratings might not always be spot-on.

Many individuals exploring investment choices depend on external ratings, like those provided by Morningstar, for an easy comparison of investment opportunities.

However, even Morningstar suggests caution, noting that their ratings reflect historical performance compared to similar investments.

It’s wise to consult multiple sources when assessing investments instead of solely depending on one firm or rating method.

Should You Upgrade From Morningstar Basic To Investor?

Examining stocks requires dedication and significant time. Those invested in this task often do so out of genuine enthusiasm. While it’d be optimal to have multiple portfolio managers assisting in the analysis, individual investors don’t usually have this luxury.

Morningstar’s, advanced service, now under the banner “Morningstar Investor”, provides in-depth evaluations for stocks, ETFs, and funds. The investor’s role is to sift through these insights and assess if the investment holds promise.

If the basic membership doesn’t satisfy your desire to learn more about stocks, Morningstar Investor might be worth the investment. They have a risk free 7-day trial if you want to take it for a test drive before committing.

What is Morningstar Customer Service Contact Information?

If you have questions not answered on their website, contact Morningstar customer service:

  • Email:
  • Call: 866-215-2503 from 8:00am to 5:00pm (CST) on weekdays

Note: Some users report unresolved software issues even after contacting support.

To log into Morningstar Investor:

  1. Go to
  2. Click “Sign In” at the top right.
  3. Enter your email and password.

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Jeremy Biberdorf

About the Author:

Jeremy Biberdorf is the founder of Modest Money. After working many years in the website marketing industry, he decided to take on blogging full time and also get his finances headed in the right direction. Also check out his contributions to and Benzinga.

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