Morningstar vs Yahoo Finance 2023

While some individual investors can afford to enlist the help of dedicated financial advisors, many opt for online services instead. These stock investing services can help them navigate the stock market, while often offering assistance for managing other types of assets (such as mutual funds or cryptocurrency).

In this Morningstar vs Yahoo Finance comparison, we’ll be placing the two side-by-side to see which service is worth your hard-earned money.

Morningstar is Better for:Yahoo Finance is Better for:
Institutional investorsRetail investors
Ratings on stocksCryptocurrency
Fundamental analysisTechnical analysis

While paying for a premium membership is usually the best way to get your hands on real-time global market data, both platforms do offer a limited number of services for free. Will that be enough to help you navigate the stock market and make a profit? We’ll soon find out!

Morningstar Yahoo Finance
Free Features Limited access to resources and charts Stock quotes, interactive charts, watchlists, brokerage linking capabilities
Paid Features Access to resources, charts, analyst reports, Premium Fund Screener, Cost Analyzer, X-ray tool, Bulls and Bears, Portfolio Manager, Investment Planning Daily recommendations, fundamental analysis & technical analysis tools, community insights, stock price analysis, company financials, enhanced charting, the Market Digest newsletter, company insights, reports and research (from Argus and Morningstar)
Annual Subscription Fees $34.95 (monthly)
$249 (annual)
Securities Analyzed Stocks, Mutual Funds, ETFs Stocks, crypto, ETFs, other equities
Investing Approach Quantitative (starred) and qualitative (gold, etc.) approaches distinctly separated by different ranking systems Technical
Best Use Asset research Active investors
Current Promotion

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Save $50 on an annual membership with coupon code MM50

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Modest Money Overall Rating
5.0 rating based on 5 ratings
4.0 rating based on 5 ratings

Factor 1: Free Features

Most investors have already started building their investment portfolio, but they’re looking for resources that can help them manage their current profile.

Performing basic technical analysis, being able to find new stock investment ideas, and receiving stock recommendations are a few of the features you can often access for free.

Of course, the bad news is that the free services never cover the wide range of information included with a premium membership. Still, you may be able to gain something useful from the stock investment newsletters and other free resources offered.

Yahoo Finance Has More Free Features

  • Yahoo Finance offers charts, quotes, brokerage linking, and more for free
  • Morningstar provides limited access to charts and other resources
  • Yahoo Finance allows an unlimited number of watchlists


Due to the lack of Morningstar data offered with the free membership, a fundamental investor won’t find much use for this version. While some basic information—such as earnings estimates—can be accessed, the most useful information is restricted to the various membership options (Morningstar Premium, Morningstar Direct, Morningstar Advisor).

You will be able to read a limited number of business news articles and subscribe to stock investment newsletters, but the free version of Morningstar hardly fits as a substitute for an advisor service.

It could potentially offer investors a small, long-term advantage with the data it offers. However, long-term investing data is still extremely limited on the free version, and data for short-term trading is insufficient.

Yahoo Finance

When it comes to free offerings, Yahoo Finance comes out on top. A fundamental investor will have plenty of information they can access using the features offered.

Whether you’re looking for stock investment ideas, trying to monitor individual stock price performance, or hoping to track your entire investment portfolio, Yahoo Finance has you covered.

The data provided can be useful for both short and long-term investing, although the long-term advantages have more potential. This version may not offer as much data as the premium membership does, but casual investors will be able to find new stock recommendations and track their independent investment portfolio with ease.

Factor 2: Paid Features

Once you upgrade to a premium membership, the benefits are instantly noticeable. All of the vital information you haven’t yet been able to access—such as the annual dividend yield or the quarterly dividend—become available, along with a plethora of investment & portfolio tools.

While these paid features may be a bit excessive for those who take a hands-off, long-term investing approach, most investors will find them useful.

Morningstar Has More to Offer Investors Overall

  • Morningstar’s main benefit is in-depth analyst reports
  • Yahoo Finance provides analytical tools, community insights, & more
  • Morningstar offers multiple portfolio management tools


Morningstar data—which is offered on everything from mutual funds to individual stocks—is extremely comprehensive. Information like annualized dividend yields is included, but every piece of data is expanded upon to provide users with the best insights for long-term investing.

In addition to unique ratings on stocks and access to its asset allocation services (with complete data for their allocation funds), Premium members also gain “Top Picks” and the “Portfolio X-Ray” tool, which makes it easy for investors to identify and address potential problems.

Click here to read the full list of Morningstar’s capabilities as an investment tool.

Yahoo Finance

Yahoo Finance offers two membership levels, “Lite” and “Essential.” The “Lite” plan includes all of the free features plus analytical tools, community insights, daily recommendations on stock trading (high-growth stocks), and more.

“Essential” unlocks additional features, allowing subscribers to read stock ratings (from Morningstar and Argus), subscribe to premium stock investment newsletters, ready company insights, and more. This set of features is extremely helpful when selecting stock trading picks to build a diversified stock portfolio.

Factor 3: Subscription Costs

While the benefits you get from subscribing to a premium service are immense, the pricing could potentially be bad news. Not all premium services are reasonable, and—even if they are—it doesn’t make much sense to pay for premium features that you’ll never use.

Let’s compare the pricing between these two platforms.

Morningstar Subscriptions Are a Better Value

  • Morningstar offers monthly & annual subscription
  • Yahoo Finance Essential cost more than Morningstar
  • Morningstar offers discounts for annual subscribers


Morningstar Premium offers both monthly and annual billing, but you can save a bit of money if you choose the latter option. Monthly, Morningstar will cost you $34.95 ($419.40 over the course of the year). However, if you opt for annual billing instead, the service will only cost you $249 for the year!
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Yahoo Finance

The “Lite” version of Yahoo Finance is slightly cheaper at $20.83 per month, although you’ll need to pay for the year (a total of $249.96) upfront.

The “Essential” version costs a bit more, coming out to $349.92 for the year (or $29.16 per month). This plan also needs to be paid in full for the year.


When comparing Morningstar vs Yahoo Finance you see a lot of similarities, but there’s a clear winner as well: Morningstar! While both of the services can offer recommendations on stock trading picks, provide stock ratings, and help you build a diversified stock portfolio full of high-growth stocks, Morningstar does so for less.

Click here to save $50 off a year-long subscription to Morningstar!

Jeremy Biberdorf

About the Author:

Jeremy Biberdorf is the founder of Modest Money. After working many years in the website marketing industry, he decided to take on blogging full time and also get his finances headed in the right direction. Also check out his contributions to and Benzinga.