Jeremy Biberdorf
By: Jeremy Biberdorf
March 19, 2024

The Motley Fool Review 2024

Jeremy Biberdorf
By: Jeremy Biberdorf
March 19, 2024


Disclosure: This page may contain affiliate links. This means we earn a small commission (at no additional cost to you) if you purchase a product through our links.
Disclosure: This page may contain affiliate links. This means we earn a small commission (at no additional cost to you) if you purchase a product through our links.
The Motley Fool Logo


4.9 rating based on 5 ratings


In a nutshell: The Motley Fool provides a host of investment research subscriptions mostly geared toward individual investors.

Read our Motley Fool review to help decide if it’s a good fit for your investing portfolio.

ProductAnnual FeesAvg Returns as of Feb 7, 2024
Stock Advisor$19960%* totalClick Here for Discount (55% OFF*)

NOTE: Stock Advisor has been around nearly two decades, long enough to realize strong compound returns. Other services on this chart have been around three years, so annual returns are used. The average annualized return of the S&P 500 is 10%.

Pros & Cons
  • Premium Investment Research
  • Multiple Targeted Products
  • Low Prices (Especially with Promotions)
  • Transparency
  • Newer Products Lack Track Records

Compare to Other Investment Platforms:

The Motley Fool
4.9 rating based on 5 ratings
Learn More

Annual Fees - Stock Advisor$199

Seeking Alpha
4.6 rating based on 5 ratings
Learn More

Fees $239/year for premium membership

4.5 rating based on 5 ratings
Learn More

Fees$249/year or $34.95/month for Morningstar Investor

What is Motley Fool? website

The Motley Fool, established in July 1993 by brothers Dave and Tom Gardner, has earned a significant reputation in the financial industry. Drawing inspiration from court jesters who, under the guise of comedy, were allowed the freedom to “speak truth to power,” the Gardners sought to bring the same straightforward honesty to stock investors. Hence, the name “The Motley Fool” came to symbolize their mission to provide transparent, no-nonsense financial guidance.

The brothers’ investment philosophy, characterized by a long-term perspective and patient approach to investing, underlies all The Motley Fool’s premium services, including the flagship Motley Fool Stock Advisor.

David Gardner, in particular, stresses the importance of holding onto high-growth stocks despite short-term market volatility, a strategy that has proven effective over the years.

motley fool founders

Renowned for their investment services, Motley Fool’s Stock Advisor stands out for their focus on undervalued, high-growth stocks.

Each service delivers two carefully curated stock picks per month, chosen with an eye towards substantial potential returns. Each pick is supported by meticulous analysis of market trends and company performance, equipping subscribers with a comprehensive understanding before making investment decisions.

Over the decades, Motley Fool’s recommended stocks have consistently outperformed the broader market, showcasing the efficacy of their approach. Members also benefit from a selection of “Starter Stocks,” ideal for long-term investors aiming to construct a diversified and resilient stock portfolio.

From its humble beginnings as an investment newsletter, The Motley Fool has expanded into a comprehensive investment research platform offering multiple subscription services.

The platform’s “Fools,” as the loyal members call themselves, have found great value not just in the freely available articles on the internet, but more notably in the premium services that have proven to generate profitable returns.

External Motley Fool Reviews & Ratings

Joy Wallet4.5
Day Trade Review4.4

Here are some reviews from traders who have experienced the platform firsthand:

“The Motley Fool has helped me grow as an investor. They have good resources that are both useful and entertaining to me at all stages of my personal growth.”

-Kevin, Sept 2023

“I have been a One member for quite awhile and have found it to be an extremely valuable tool in my investment world.”

-Valued Customer, Sept 2023

“Timely, well-researched info, highly reliable, nobody else comes close.”

-William Oliver, Sept 2023

“Good selection of promising stocks with proven results.”

-Paul D Hopler, Sept 2023

Motley Fool Review Videos

The Motley Fool Investing Style

The Motley Fool’s products are diverse but have one thing in common: they recommend a well-diversified buy-and-hold strategy. The Motley Fool asks its investors to build a portfolio of at least 25 stocks they are prepared to hold for five years.

This makes The Motley Fool’s research appropriate for most people who have an investment horizon of at least five years. Even its riskier picks are meant to be bought and held. When the outlook of stock significantly decreases, The Motley Fool does issue sell guidance as appropriate.

The Motley Fool Subscriptions

Not long after moving from the newsletter format, The Motley Fool introduced its flagship investment service in 2003, Stock Advisor, a stock-picking service bringing you two new stock picks per month as well as other stock services.

Subscribers to The Motley Fool’s services get more than just stock tips; they also receive the necessary tools to understand the dynamics of the stock market better. This includes stock pick recommendations and explanations about why the analysts believe in the potential of these picks.

The Motley Fool Stock Advisor

If you’ve dipped your toes into the pool of investment services, chances are you’ve heard of The Motley Fool’s Stock Advisor. As the oldest and arguably the most successful service offered by The Motley Fool, Stock Advisor has earned a reputation for its insightful and profitable stock recommendations.

The Motley Fool Stock Advisor’s Monthly Stock Picks

At the heart of the Stock Advisor service are its monthly stock picks. Released at 1 PM on the first and third Thursdays of each month, these selections are the result of intensive research and careful deliberation by a team of expert analysts.

Over the years, these stock picks have achieved an impressive cumulative return of 603%* since inception, attesting to the accuracy and effectiveness of the service’s stock selection approach.

Each pick is not just a name and a stock price; it comes with a detailed analysis that provides a comprehensive understanding of the chosen company. This analysis includes the company’s current position, its future growth prospects, and the reasoning behind its selection.

This comprehensive approach ensures that you, as an investor, are not just blindly following recommendations, but are gaining a deep understanding of why a particular stock could be a valuable addition to your portfolio.

The Learning Journey

Investors, especially those new to the stock market, may initially feel tempted to invest in every stock that Stock Advisor picks. While this is a testament to the service’s consistent track record, The Motley Fool encourages individual learning and decision-making.

As you journey through the world of investing with Stock Advisor, you’ll gradually learn to develop your discerning eye, assessing the suitability of each pick based on your individual investment goals, risk tolerance, and portfolio composition.

More Than Just Monthly Picks

The Motley Fool Stock Advisor offers more than just twice-monthly stock picks. Members also get access to “Best Buys Now,” which features timely guidance based on the current market situation, “10 Timely Stocks” which are set to make short-term gains, “10 Foundational Stocks” that are intended for long-term growth, and “5 ETFs” for those who prefer a diversified approach to investing.

Furthermore, for those starting on their investment journey, Stock Advisor provides a list of “Starter Stocks.” These are carefully selected stocks that are considered good foundational pieces for a new investment portfolio.

Pricing and Subscription

While the regular price for the Stock Advisor service is $199 per year, The Motley Fool frequently offers promotional pricing for new members.

The introductory price for the first year of service is often discounted to just $79*, making this wealth of financial guidance and stock recommendations even more accessible. Please note that this discounted rate applies to the first year only, with subsequent years billed at the regular rate of $199.

Click here to read our full review of Motley Fool Stock Advisor Service.

If Stock Advisor sounds interesting to you, you can sign up here to get the price lowered from $199 to only $79* for the first year.

*$79 promotional price for new members only. 60% discount based on current list price of Stock Advisor of $199/year. Membership will renew annually at the then-current list price..

Who is The Motley Fool Best For?

The Motley Fool services cater to a broad range of investors, each with different financial goals, risk tolerances, and investment horizons. Here’s a general guideline about who may find the most value in The Motley Fool’s offerings:

  • Novice Investors: If you are new to investing, The Motley Fool is a great place to start. Their premium services like Motley Fool Stock Advisor provide stock pick recommendations backed by in-depth analysis, offering an excellent way to learn about the market. The “Starter Stocks” list is a particularly useful feature for beginners who are looking to establish a diversified stock portfolio but are unsure where to start.
  • Long-Term Investors: The Motley Fool strongly advocates a buy-and-hold investment strategy, making it an ideal fit for long-term investors. They provide investment opportunities with potential for long-term growth. This strategy aligns with investors who are not looking for quick returns but rather sustainable growth over years, or even decades.
  • Individual Stock Investors: For those who prefer to invest in individual stocks rather than mutual funds or ETFs, The Motley Fool provides a wealth of information and guidance. Their stock recommendations across various sectors can help individual investors identify high-growth stocks that could substantially enhance their investment portfolio’s performance.

Is The Motley Fool Legit?

When navigating the complex world of investment information, a common and pertinent question that many potential members have is whether The Motley Fool is a legitimate service. The short answer to this question is: yes, The Motley Fool is a credible and highly reputable financial services company.

Founded by the Gardner brothers in 1993, The Motley Fool has been in operation for several decades, providing guidance on investing to millions of people around the world. Its track record speaks volumes about its legitimacy.

The company’s main goal is to help individuals make informed financial decisions by providing in-depth and research-backed stock recommendations.

One of the hallmarks of The Motley Fool’s legitimacy is their transparency. The investment guidance provided by The Motley Fool is the result of thorough analysis and research.

Moreover, the company is very open about their past recommendations, whether they have been successful or not, which is a positive sign of an investment advisor’s reliability.

Pros and Cons of The Motley Fool

Here are the pros and cons of The Motley Fool:


  • Premium Investment Research – The Motley Fool does an excellent job gathering information and packaging it in a usable way. You’ll get not just analyst recommendations but also the right kind of tools to help you make your decisions. The Motley Fool also publishes analyses contradicting its recommendations to enable you to see both sides of the investment thesis.
  • Multiple Targeted Subscriptions – Unlike some investment research firms, The Motley Fool doesn’t include unrelated information in the same product. With each of its subscriptions and bundles, you know exactly what you will get. And there are a lot to choose from, making it easier to find at least one that will fit your needs.
  • Low Prices – Especially with its first-year promotions, Motley keeps investment research affordable. Making products like Stock Advisor available for discounted prices, The Motley Fool is betting that you’ll willingly pay the full fee for second and subsequent years. They’re often right.
  • Transparency – The team of analysts are completely transparent with their stock picks. They, along with their analysts are upfront with the stocks they own, so you can count on the fact that they believe in their picks. This is not a pump and dump.


  • Newer Products Lack Establish Track Records – If there is one drawback to The Motley Fool, its newer products have only been around for two or three years.

Unlocking Investment Potential

Comprehensive Research and Analysis

The Motley Fool stands out for its commitment to providing comprehensive research and analysis to empower investors. With a team of seasoned analysts and industry experts, The Motley Fool offers in-depth insights into market trends, investment strategies, and individual stock opportunities.

From detailed stock reports to thematic analysis, subscribers gain access to a wealth of information designed to enhance their investment decision-making process.

By emphasizing the importance of patience, discipline, and diversification, The Motley Fool equips investors with the tools they need to navigate market volatility and achieve their financial goals over time. Whether you’re a novice investor or a seasoned professional, The Motley Fool’s commitment to quality research ensures that you’re well-informed and positioned for success in the ever-changing world of investing.

Transparent and Trustworthy Guidance

Transparency and trustworthiness are core principles at The Motley Fool, guiding its interactions with subscribers and the broader investing community. Unlike some investment research firms, The Motley Fool prioritizes honesty, integrity, and accountability in all its recommendations and analyses.

Subscribers can trust that the analysts at The Motley Fool have their best interests at heart, providing unbiased insights and recommendations based on rigorous research and analysis.

Get Started With The Motley Fool

Empowering Investors for Success

Educational Resources and Community Engagement

One of the most valuable aspects of The Motley Fool is its extensive library of educational resources and vibrant community engagement. From beginner’s guides to advanced investment strategies, The Motley Fool offers a wealth of educational content designed to help investors of all levels improve their financial literacy and investment acumen.

Whether you’re looking to learn the basics of investing or delve into more advanced topics like options trading or value investing, The Motley Fool has you covered.

Value-Driven Approach and Consistent Performance

At the heart of The Motley Fool’s success is its value-driven approach to investing and consistent track record of performance. Unlike many investment firms that focus solely on short-term gains or market speculation, The Motley Fool prioritizes long-term value creation and sustainable growth.

By identifying high-quality companies with strong competitive advantages and durable business models, The Motley Fool helps investors build resilient portfolios capable of weathering market fluctuations and delivering superior returns over time.

Top Alternatives to The Motley Fool

1. Seeking Alpha

Seeking Alpha Logo

Seeking Alpha is a comprehensive investment research platform that offers a diverse range of content, including stock analysis, market news, and investment strategies.

It provides users with access to articles and research reports contributed by both professional analysts and individual investors, fostering a vibrant community of discussion and debate. Seeking Alpha’s features extend beyond stock picks, offering insights into market trends, macroeconomic factors, and industry-specific developments.

One notable feature of Seeking Alpha is its focus on crowd-sourced research, allowing users to follow and interact with their favorite contributors. This social aspect enhances the platform’s depth and breadth of coverage, providing users with diverse perspectives on investment opportunities.

2. Morningstar

Morningstar Logo

Morningstar is a leading provider of independent investment research, renowned for its rigorous analysis and comprehensive coverage of financial markets. With a focus on mutual funds, ETFs, stocks, and bonds, Morningstar offers investors valuable insights into asset allocation, portfolio construction, and risk management.

Its extensive database of investment products, accompanied by insightful commentary and ratings, empowers users to make informed investment decisions.

One of Morningstar’s standout features is its proprietary rating system, which evaluates investment products based on factors such as performance, risk, and cost. This allows users to quickly assess the quality and suitability of various investment options, facilitating more confident decision-making.

3. Zacks Investment Research

Zacks logo

Zacks Investment Research is a leading provider of investment recommendations and stock analysis, offering a range of products and services tailored to individual investors, financial advisors, and institutional clients. Zacks’ flagship product, the Zacks Rank, utilizes a quantitative model to identify stocks with the highest potential for outperformance, providing users with actionable insights for building profitable portfolios.

Additionally, Zacks offers comprehensive research reports, earnings estimates, and stock screeners to help investors uncover promising investment opportunities.

One standout feature of Zacks is its focus on earnings estimates and analyst recommendations, which play a crucial role in guiding investment decisions. By leveraging Zacks’ proprietary methodologies and data-driven approach, users can gain an edge in the market and capitalize on emerging trends.

The Motley Fool Review: The Bottom Line

Here at Modest Money, The Motley Fool is one of our favorite investment research companies. Their obvious earnestness in providing good picks and excellent services to their clients results in solidly researched offerings. They pick many winners, but they are the first to acknowledge they pick some losers too

This is why it’s essential for investors to follow their guidance to hold their Motley Fool stock picks for at least five years (unless they change their guidance to “sell”) and why they recommend a minimum diversification of at least 25 stocks. Stock picking is a risky business, which is why diversification is important.

Here are some investors who will benefit most from one of The Motley Fool subscriptions:

  • Investors who want to learn more about an investment class
  • Investors willing to accept higher risk to beat the market
  • Investors willing to take the time to read the analysis behind their recommendations
  • Investors wanting to take advantage of The Motley Fool perks like its robust online community and Motley Fool Live
  • Investors wishing to actively control their investment choices
  • Investors of any level, beginner to advanced

Here are the links again you can use to sign up for The Motley Fool products and get great discounts:

Stock AdvisorClick Here for a Big Discount*

*Returns as of 2/7/24. Past performance is no guarantee of future results. Individual investment results may vary. All investing involves risk of loss.

Frequently Asked Questions

The Motley Fool’s investment research stands out for its comprehensive approach, combining in-depth analysis, thorough research, and a focus on long-term value creation. Unlike other financial advisory services that may prioritize short-term gains or market speculation, The Motley Fool emphasizes fundamental analysis and disciplined investing principles aimed at building resilient portfolios capable of delivering superior returns over time.

Yes, you can trust The Motley Fool’s stock recommendations. The company has a proven track record of success, with its stock picks consistently outperforming the broader market over the long term. Furthermore, The Motley Fool prioritizes transparency and accountability in all its recommendations, providing detailed analysis and reasoning behind each stock pick to empower investors to make informed decisions.

The Motley Fool provides a wide range of educational resources to subscribers, including beginner’s guides, advanced investment strategies, and thematic analysis. Additionally, subscribers gain access to an online community of like-minded investors and industry experts, providing opportunities for learning, collaboration, and networking.

The Motley Fool’s stock picks are selected based on rigorous research, thorough due diligence, and a focus on long-term value creation. The company’s team of seasoned analysts and industry experts analyze market trends, company performance, and industry dynamics to identify high-quality companies with strong competitive advantages and growth potential.

The Motley Fool helps investors navigate market volatility by emphasizing a long-term perspective and disciplined investing principles. Through comprehensive research, transparent guidance, and a focus on high-quality companies, The Motley Fool empowers investors to stay focused on their financial goals and make informed decisions in the face of market fluctuations.

Special Motley Fool OfferClick here for special $99 price