Roofstock vs Fundrise vs RealtyMogul 2023

Bob HaegeleBy: Bob Haegele

November 7, 2020November 7, 2020

Roofstock vs Fundrise vs RealtyMogul

There is no doubt that real estate continues to be a strong investment. That is likely the reason we have seen new platforms, such as Roofstock, Fundrise, and RealtyMogul.

Each platform takes a solid form of investment in real estate and makes the process a whole lot easier. Not only that, but they also make real estate investing more accessible for the average investor.

Thus, this post will look at Roofstock vs. Fundrise vs. RealtyMogul to help you decide where you should invest your next chunk of change.

Table Of Contents

What is Fundrise?

Fundrise is a real estate crowdfunding platform that allows investors to come together to purchase large commercial real estate properties. With a minimum investment starting at just $500, Fundrise lowers the entry barriers to commercial real estate investing.

It operates through a tiered system, offering four different account levels: Starter, Core, Advanced, and Premium. While it makes commercial real estate accessible, there are advantages and disadvantages to consider.


Fundrise has four different account levels, each with their own minimum investment:

  • Starter – $500
  • Core – $1,000
  • Advanced – $10,000
  • Premium – $100,000

Here, we’ll take a look at what you get for each investment level.


As you can likely guess, Starter is the most basic account level and offers the fewest perks. At this level, you can invest your $500, but you can’t invest in individual funds.

In other words, at this level, you can’t actually invest in properties of your choice. So while this option isn’t bad for someone who is just starting out, those wanting the true crowdfunding experience will have to upgrade.


Investing in the Core plan gives you access to a number of features, including eREITs and the choice of three different plans: IncomeBalanced, and Long-Term Growth.

Thus, you’ll have the choice of investing in an eREIT that aligns with your investing goals.

You also gain the ability to open a self-directed IRA at this level. This allows you to use your IRA to invest in commercial real estate. You also get 3 months of advisory fees waived for each referral.


Advanced plans give you the option to invest in eFunds. These funds invest in for-sale housing for first-time, move-up, and active adult homebuyers in Los Angeles.

This level also allows you to allocate directly to most of Fundrise’s funds plus 6 months of advisory fees waived for each referral.


With the Premium plan, you gain priority access to Fundrise’s investments team plus 12 months of advisory fees waived for each referral.


The basic fee structure for Fundrise investments is a 0.15% advisory fee (waived with referrals), plus a 0.85% asset management fee charged by eREITs and eFunds in your Fundrise portfolio.

That adds up to a 1% annual fee, which is slightly high, though still lower than what a human financial advisor would charge.

Also note that Fundrise may charge other fees depending on the investment and circumstances. These include development costs, disposition fees, and penalties for premature redemption.

Fundrise Pros and Cons

Fundrise has its own set of pros and cons. Let’s take a look at what they are.


  • Low minimum investment – only $500 required to get started.
  • Fees are relatively low.
  • You don’t have to be an accredited investor.
  • You can choose between multiple investment strategies.


  • You can’t select your investment strategy with the Starter plan.
  • Fees can be complicated in some scenarios.
  • Investments are illiquid despite not directly owning properties.

Get started with Fundrise to invest in its REITs.

Learn More About Fundrise

What is Roofstock?

Roofstock is a real estate investment marketplace that enables investors to buy single-family homes. Rather than pooling funds as with crowdfunding, Roofstock lets investors own their properties directly.

As a result, the minimum investment is generally higher, especially if one chooses to finance their rental properties. However, Roofstock also offers “Roofstock One,” a more crowdfunding-like service where you can invest in shares of rental homes with a minimum of $5,000.


The main feature of Roofstock is that it streamlines the whole process of buying investment properties. Normally, you would have to find your properties, property management company, financing, and so on, in separate places.

Roofstock also arranges inspections for you; in fact, many of the properties are already occupied. The result is that Roofstock becomes a one-stop-shop for the entire investment property acquisition process.

It also provides plenty of information on each property, including photos, projected investment performance, neighborhood ratings, and property inspections.

And because Roofstock helps you find a property management company, there’s no need to live in the city where the homes are located.

This has all been from the perspective of the potential buyer, but note that Roofstock supports both purchases of and sales of investment properties.


Fees for Roofstock are a bit simpler than they are with Fundrise. There is just one fee structure each for buyers and sellers:

  • Buyers – $500 or 0.5% of the sale price (whichever is greater).
  • Sellers – $2,500 or 3.0% of the sale price (whichever is greater).

Roofstock Pros and Cons

Let’s take a look at the pros and cons we can expect from a Roofstock investment.


  • Fees are relatively low and there are no ongoing fees.
  • Thorough home inspections.
  • You own your own properties.


  • Large down payments (except when using Roofstock One).
  • Owners pay for repairs
  • Investments are not liquid (as is usually the case with real estate).

Join Roofstock to buy your first rental property.

Learn More About Roofstock

What is RealtyMogul?

RealtyMogul is a real estate crowdfunding platform that is focused on commercial real estate. Established in 2012, RealtyMogul has been enabling investors to delve into the commercial real estate sector. The platform has a minimum investment of $5,000, which is on par with Roofstock’s offering for residential properties.

Investors can potentially achieve high returns, with private placements offering as much as 15%, while its REITs range between 4% and 8%. Like the other platforms, RealtyMogul comes with its set of benefits and potential drawbacks.


RealtyMogul allows you to invest in commercial real estate directly on its platform. You do everything within its system and the entire process is streamlined.

Then, RealtyMogul works with developers behind the scenes, submitting deals and examining the terms. RealtyMogul says it receives thousands of deals per year, bur only 1% are accepted.

In terms of investment options, RealtyMogul has two REITs:

  • MogulREIT I – Invests in commercial real estate equity and debt assets.
  • MogulReit II – Invests in equity investments such as multifamily apartments.

RealtyMogul also features a REIT buyback program, but it depends on available capital. Plus, you may have to pay fees of up to 2%.


Other than the fees you’ll incur if you participate in the REIT buyback, there are fees for each of the REIT, as follows:

  • MogulREIT I – 1% orf your total equity value.
  • MogulReit II – 1.25% of your total equity value.

RealtyMogul Pros and Cons

And now, here are the pros and cons of RealtyMogul.


  • High rates of return
  • Open to non-accredited investors
  • REIT buyback program


  • Short track record
  • Complex investment option
  • High investment minimum

Join RealtyMogul to start investing in commercial real estate.

Learn More About RealtyMogul

Comparing Roofstock, Fundrise, and RealtyMogul

FeesMinimum InvestmentAccreditation Required?Best for
RoofstockGreater of 0.5% or $500$5,000 (Roofstock One)Only for Roofstock OneProperty ownership
Fundrise1%$500NoLow minimums
RealtyMogul1% or 1.25%$5,000NoCommercial real estate


Roofstock, Fundrise, and RealtyMogul all have great opportunities for people who want to invest in real estate. That said, the platforms are quite a bit different and neither will be right for everyone.

Roofstock’s main service allows you to directly own your investment properties. Plus, fees are low and there are no monthly or annual fees.

However, down payments are going to be high with Roofstock, unless you opt for Roofstock one. Roofstock one has a somewhat more reasonable minimum of $5,000, which is much lower than a typical down payment.

For its part, RealtyMogul is another investment platform focusing on commercial real estate. While its minimum investment is much higher than that of Roofstock, it has the same minimum as Roofstock.

Both Roofstock and Fundrise have the downside of a lack of liquidity. While this is to be expected with real estate investments, it would be nice if there was some investment option that could address the liquidity issue.

On the other hand, RealtyMogul offers investors some liquidity with its REIT buyback program.

All three platforms are strong investments and a good way to bring in supplemental income or long-term growth. However, which one is right for you depends on your investment style and goals.

If you’re interested, go ahead and check out FundriseRoofstock, or RealtyMogul.

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Bob Haegele
Bob Haegele

About the Author:

Bob Haegele is a personal finance writer, entrepreneur, and dog walker. He's a money management expert and investing connoisseur. Bob has been writing about personal finance for three years and now manages several personal finance sites, including The Frugal Fellow and Modest Money. You can also find him contributing to popular websites such as GOBankingRates, Bankrate, and You can see more of his work on Muck Rack and Contently, or connect with him on LinkedIn.