Simply Wall St Review 2024: Is the stock research platform worthy?

Jeremy Biberdorf
By: Jeremy Biberdorf
Jan 15, 2024
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Simply Wall St Logo


4.6 rating based on 5 ratings


In a Nutshell: Simply Wall St is a financial technology company that provides stock research and analysis tools to individual investors. The company was founded to help retail investors make informed financial decisions about their investments.

Simply Wall St’s platform offers a range of features, including stock research reports, historical performance data, and company reports, to help investors assess the financial health of a company and determine whether it represents a good investment opportunity.

Continue to read my full Simply Wall St review to determine if it’s right for you.

FeesFavorite Feature
FreemiumCompany reports
Pros & Cons
  • In-depth Fundamental Analysis: Simply Wall St excels in providing detailed analysis of financial metrics, offering investors the insights needed for informed decision-making.
  • Visual Learning Aids: The platform's unique visual reports and easy-to-understand graphics make it an excellent tool for those who prefer visual learning.
  • Accessible Free Plan: The free plan provides a no-cost entry point, offering key insights and basic features for new users.
  • Broad Market Coverage: With its extensive coverage, Simply Wall St is ideal for investors looking to explore a wide range of stocks across different sectors and markets.
  • User-Friendly Interface: The platform's design is intuitive, catering to both beginners and experienced investors.
  • Professional Analysts’ Insights: Access to professional analysis and top-rated stock recommendations enhances the investing experience.
  • Scope of Coverage: Some niche markets and stocks might not be extensively covered.
  • Customization Limits: While offering substantial data, the platform might lack certain customization options for advanced users.
  • Dependence on Visuals: Heavy reliance on infographics might not satisfy users who prefer detailed textual analysis.
  • Subscription Cost for Advanced Features: Access to more comprehensive features and unlimited access requires a paid subscription.

Compare to Other Investment Platforms:

Simply Wall St Logo
4.6 rating based on 5 ratings
Learn More

FeesFree - $20/mo

Seeking Alpha Logo
4.6 rating based on 5 ratings
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Fees$239/year for premium membership

4.5 rating based on 5 ratings
Learn More

Fees$249/year or $34.95/month for Morningstar Premium

Simply Wall St Company History

Simply Wall St, established in 2014 by Al Bentley, has carved a niche in the financial technology landscape, evolving significantly from its roots. Bentley’s vision to simplify stock analysis for individual investors, spurred by his own challenging experiences in the stock market, led to the creation of this innovative platform.

Originally catering to retail investors, Simply Wall St has now broadened its reach to encompass professional investors, aligning with its mission to democratize stock market analysis.

Headquartered in Sydney, Simply Wall St quickly made a mark with its user-friendly platform that revolutionizes fundamental stock analysis. Recognized by Forbes, CNBC, and TechCrunch, the company stands out for its deep dive into financial metrics, providing key insights to investors.

With its unique blend of financial health analysis, future growth prospects, and visual reports, Simply Wall St is more than just a stock picking service – it’s a comprehensive fundamental stock screener that empowers users with essential stock report information and unlimited access to data.

The platform’s growth trajectory is mirrored in its expanding user base and the accolades it continues to receive, making Simply Wall St a go-to resource for stock research, fundamental analysis, and investment strategy formulation.

External Simply Wall St Review & Ratings

Google Play Store4.7 from 5,491 votes
Trustpilot4.5 from 4,029 reviews
Apple App Store4.5 from ‎1,211 reviews
Millennial Money4.5
Newton Advisor4.5

After reading through countless Simply Wall St reviews and ratings, here are some of the most telling reviews I found, from traders who have experienced the platform firsthand:

“It’s an excellent site. Very well laid out and easy to use. It’s great for quickly screening shares that fit a set of requirements. It saves huge amounts of research time.
They are also very ethical and reasonable. I hadn’t used the site for a while because I had built my portfolio and didn’t want to make changes. I had forgotten to cancel my auto-renewing membership and only realised when the invoice was processed. Although it was entirely my fault, they processed a refund for me. Nice people.”
“The only stock data website I can really understand and navigate through with ease. The format is laid out with specific information and explained in detail. Now I hope using your data leads to some good stock picks.
Keep up the good work. 👍”
“I reviewed a number of sites and, for me, I think Simply Wall St is the only one worth paying for. Their snowflake analysis is very helpful/insightful, especially when comparing a few stocks against each other, and then all the drill-down info is there too. I’m happy to recommend it!”
“I have found Simply Wall Street to be an excellent value for such a comprehensive source of data to assist in my analysis of potential investment decisions. Not only is the product top notch but the customer service is as well. I emailed with a question and received a thorough and courteous response within 30 minutes.”

The most common comment I noticed in the positive Simply Wall St reviews is how insightful the company breakdowns are. Satisfied users also often mention how well the site is laid out and easy to use.

For the negative Simply Wall St reviews, they were all pretty random and it was hard to find any common complaints. I did notice that the Simply Wall St team responded to each complaint with empathy and class.

If you want to dig more into the reviews, you can consider searching the Simply Wall St Reddit reviews. I read about what people were saying about Simply Wall St on Reddit. Although there were a few decent threads, the valuable information was few and far between.

Membership Options

Simply Wall St offers a range of membership options to suit the needs of different types of investors. I’ll give a brief overview of the different plans:

Free plan

Simply Wall St’s free plan includes access to stock research reports, historical performance data, and company reports. This plan is a good option for investors who want to test out the platform and see if it’s a good fit for their needs before committing to a paid subscription.

Premium plan ($10/mo)

Simply Wall St’s premium plan includes all of the features of the free plan, as well as access to in-depth stock analysis, personalized portfolio recommendations, and alerts when key events occur. This plan is a good option for investors who want more detailed and personalized information about their investments.

Unlimited plan ($20/mo)

Simply Wall St’s unlimited plan includes all of the features of the premium plan, as well as unlimited access to stock research reports and the ability to track an unlimited number of stocks. This plan is a good option for investors who need a more comprehensive and flexible platform with institutional-quality data.

Simply Wall St Features

Simply Wall St offers a range of features to help investors make informed decisions about their investments. Some of the key features I found include:

Stock research reports: Simply Wall St’s stock research reports provide detailed information on individual stocks, including financial data, risk analysis, and investment recommendations.

Historical Performance Data

Simply Wall St’s platform includes historical performance data for a wide range of stocks, including data on revenue growth, earnings per share, and other key metrics. This can help investors understand a company’s past performance and assess its potential for future growth.

Company Reports

Simply Wall St’s platform includes comprehensive company reports that provide detailed information on a company’s financial health, business model, and competitive landscape. This can help investors understand the risks and opportunities associated with a particular company.

In-Depth Stock Analysis

Elite Trader Funding offers an array of tools for experienced traders looking to refine their investment strategies. It includes stock ideas based on an investor’s unique investment profile, helping to tailor choices to individual preferences and goals. The platform provides comprehensive analysis, breaking down each company’s profile into detailed sections.

This includes an overview with high-level insights, valuation based on financial metrics, future growth projections, past performance analysis, and an in-depth look at a company’s financial health.

Additionally, it covers dividend information and management structure, essential for a thorough understanding of potential investments. This detailed approach to stock analysis is particularly beneficial for the experienced trader, offering a nuanced understanding of each investment’s prospects.

Simply Wall St Stock Screener

The Simply Wall St Stock Screener emerges as a fundamental tool in the investor’s toolkit, designed for both novice and experienced market participants. This screener is engineered with advanced filtering capabilities, enabling users to screen stocks across various markets and industries based on fundamental metrics.

The platform’s fundamental stock screener is adept at pinpointing high-growth stocks, dividend payers, and companies with robust financial health.

What sets the Simply Wall St’s powerful screener apart is its integration with the platform’s unique ‘snowflake’ analysis, which evaluates stocks on a 0-6 scale based on critical financial health and growth metrics. This feature aids investors in quickly identifying top-rated stocks that align with their investment strategy.

While the screener may not claim the title of the most exhaustive in the market, its range of parameters and ease of use make it an invaluable resource for those undertaking a deep dive into stock fundamentals.

The screener’s user-friendly interface and visually appealing reports facilitate an easy understanding of complex data, making it an ideal choice for investors who rely on visual learning methods for their stock research and fundamental stock analysis.

Shareholder Payments and Portfolio Analysis

One of the standout features of Simply Wall St is its ability to provide users with detailed information about shareholder payments. This includes data on dividend payments and stock buybacks, both of which can have a significant impact on a company’s share price and overall financial health.

By understanding these factors, investors can make more informed investment decisions, potentially leading to better long-term outcomes.

Simply Wall St’s portfolio tracking feature is another valuable tool for investors. This feature allows users to analyze the overall composition and performance of their investment portfolios. By identifying strengths and weaknesses in their portfolio, investors can make strategic adjustments to improve their risk-reward profile.

Evaluating Financial Ratios and Metrics

Simply Wall St’s platform provides a comprehensive analysis of stocks, including a deep dive into financial ratios and metrics. This can help investors evaluate a company’s current cash runway, cash flow, and other important financial indicators. By understanding these metrics, investors can make more informed investment decisions and better assess the risks and opportunities associated with company stocks.

In addition to financial ratios, Simply Wall St’s stock analysis reports include revenue estimates, which can provide valuable insights into a company’s potential for growth. By comparing these estimates to historical data, investors can gain a clearer understanding of how a company is performing relative to its industry peers.


There are several reasons why Simply Wall St might be a good fit for individual investors. Here are a few pros I think you should consider:

Comprehensive stock research: Simply Wall St’s platform offers a wealth of information on individual stocks, including revenue growth, earnings per share, and other key metrics. This can help investors make more informed decisions about whether to buy, sell, or hold a particular stock.

Easy-to-understand visualizations: Simply Wall St’s use of colorful infographics and charts makes it easier for retail investors to understand complex financial data. This can be particularly helpful for those who are new to investing or who are not comfortable with more technical financial concepts.

Free plan: Simply Wall St offers a free plan that allows users to access a limited set of features, including stock research reports and historical performance data. This can be a great way for investors to test out the platform and see if it’s a good fit for their needs before committing to a paid subscription.


While Simply Wall St has many benefits, there are also some potential downsides to consider. Here a few cons I noticed:

  • Limited coverage: Simply Wall St’s coverage is not as extensive as some other stock research platforms. This means that you may not be able to find information on every company that you’re interested in.
  • Limited customization: Some investors may find Simply Wall St’s platform to be somewhat inflexible, as it does not offer many customization options. For example, you may not be able to create your own custom reports or charts.

Who is Simply Wall St Best For?

Simply Wall St is a comprehensive and visually engaging stock analysis platform that caters to various types of investors. However, certain groups will find the platform particularly well-suited to their needs, while others may need to explore additional resources.

Novice Investors

Simply Wall St is an excellent resource for individuals just starting in the stock market. The platform’s user-friendly interface and visually appealing data presentations make it easier for beginners to grasp essential financial concepts and develop a solid understanding of stock analysis.

Fundamentally-focused Investors

The platform’s strength lies in its comprehensive fundamental analysis, making it ideal for investors who prioritize long-term growth potential and financial health when selecting stocks. With detailed company reports and a wealth of financial ratios, Simply Wall St helps these investors identify companies with strong prospects for future success.

Investors Seeking Portfolio Insights

Simply Wall St offers valuable portfolio analysis tools that can help users evaluate the composition and performance of their investments. By identifying potential areas for improvement, investors can make strategic adjustments to optimize their portfolios and better manage risk.

Visual Learners

For investors who prefer visual representations of complex financial data, Simply Wall St’s infographics and charts provide an engaging and easy-to-understand format. These visualizations presented in graphical format can help clarify key financial metrics and trends, enabling more informed decision-making.

Budget-conscious Investors

The availability of a free plan makes Simply Wall St an attractive option for investors seeking stock analysis tools and research without a significant financial commitment. Users can test the platform’s features with the free plan and determine if upgrading to a paid subscription aligns with their needs and goals.

Is Simply Wall St Worth It?

Deciding whether Simply Wall St is worth the investment hinges on individual needs and investment strategies. The platform stands out as a stock research platform that combines fundamental analysis with visual storytelling, presenting complex financial data in an accessible format.

For investors focused on fundamental stock analysis, Simply Wall St offers a wealth of information, from financial health analysis to growth rates and dividend information.

The platform is particularly valuable for those seeking a blend of in-depth financial analysis and user-friendly tools. With its advanced filtering options, investors can delve into the intricacies of potential investments, gaining insights that drive smarter investing decisions.

The value of Simply Wall St lies in its ability to transform complex data into actionable insights, making it a worthy consideration for both new and seasoned investors.

Financial Health Analysis with Simply Wall St

Simply Wall St’s platform stands out for its comprehensive financial health analysis. This feature delves into the financial stability and viability of companies, providing investors with crucial insights into the current price, financial status, and potential risks associated with their investment choices.

The platform’s analysis includes a thorough review of balance sheets, income statements, and cash flow statements, presented in an easily digestible format. This analysis is vital for investors looking to gauge the long-term sustainability and profitability of their portfolio stocks, ensuring informed and strategic investing decisions.

Future Growth Prospects and Analysis

The future growth prospects feature on Simply Wall St provides investors with a forward-looking perspective on their potential investments. The platform uses a variety of financial analysis methods to project growth rates, future earnings, and market trends. This foresight is critical for investors aiming to identify high-growth stocks with promising futures.

By integrating this feature into their investment strategy, users can better position themselves in the market, aligning their portfolios with companies that show potential for significant growth and profitability.

Simply Wall St Competitors

If after reading this far in my Simply Wall St review you have concluded it isn’t best for you, don’t worry, there are other quality options out there.

Simply Wall St vs Sharesight

Simply Wall St vs Sharesight

When comparing Simply Wall St and Sharesight, it is clear that each platform has distinct features catering to different investor needs.

Sharesight, established in 2007, excels in portfolio tracking, dividend tracking, and tax reporting, making it a solid choice for investors focused on these areas. Its portfolio tracking capabilities are especially strong.

In contrast, Simply Wall St is renowned for its detailed stock analysis, offering personalized stock portfolios and visually engaging presentations. This comprehensive approach positions it as a preferred option for those seeking in-depth investment analysis, all available at a competitive price point.

To see how they compare in-depth, you can read my Simply Wall St vs Sharesight review.

Simply Wall St vs Seeking Alpha

Simply Wall St vs Seeking Alpha

Seeking Alpha, established in 2004 by a former Morgan Stanley analyst, offers a diverse range of investment resources and community insights, attracting more seasoned investors.

Its partnerships with major financial platforms, such as MSN and CNBC, and a quant rating that frequently outperforms the S&P 500 add to its depth. In comparison, Simply Wall St is recognized for its simplicity and ease of use, particularly suited for beginners focusing on stock analysis.

To learn more about Seeking Alpha and its famous quant rating, check out my Simply Wall St vs Seeking Alpha review.

Simply Wall St vs Morningstar

Simply Wall St vs Morningstar

Morningstar, recognized for decades of reliable investment research, covers over 600,000 financial instruments, marking it as one of the most comprehensive resources in the field.

In comparison, Simply Wall Street, while more limited in asset coverage, excels in providing a wealth of free features, focusing on detailed stock analysis including analyst data and growth forecasts.

While Morningstar’s extensive premium services cater to a broader range of assets and offer in-depth analyses, Simply Wall Street’s affordability and comprehensive stock reports make it a strong option for individual investors.

This Simply Wall St vs Morningstar article will tell you all you need to know to decide which is best for you.

Simply Wall St vs Stockopedia

Simply Wall St vs Stockopedia

Stockopedia shines with its deep dive into stocks, offering detailed analyses and tools for those who love the nitty-gritty of data. Simply Wall Street, however, feels more like a friend guiding you through the stock market. When compared to Stockopedia, Simply Wall St is more user-friendly and makes understanding stocks easier with great visuals and personalized portfolios. That being said, users have lauded Stockopedia’s StockRank feature that boils down all of the financial information into a stock score. This StockRank has beaten the market in the past.

For a full breakdown, check out the Simply Wall St vs Stockopedia comparison here.

Final Thoughts: Simply Wall St Review

Simply Wall St offers a valuable set of features and tools for investors looking to make more informed investment decisions. While it may not be as comprehensive as some other platforms, its emphasis on visual presentations and its user-friendly interface make it an appealing option for retail investors searching for quality investment analysis and investment ideas. .

Whether you are a seasoned investor or just starting in the stock market, Simply Wall St can help you identify investment opportunities and improve your stock picks.

By providing detailed stock analysis reports and insights into shareholder payments, portfolio analysis, and financial ratios, Simply Wall St helps investors make well-informed decisions that can contribute to long-term financial success.

If you’re interested in giving Simply Wall St a try, the company offers a free plan that allows you to access a limited set of features. This is a great way to test out the platform and see if it’s a good fit for your needs before committing to a paid subscription.

If you’re ready to take the next step in your investment journey, sign up for Simply Wall St today and start taking control of your financial future!

Frequently Asked Questions

Simply Wall St was established by Al Bentley in 2014 and operates out of Sydney. This innovative startup offers a platform designed to demystify intricate financial data, enabling investors to make better-informed and logical investment choices.

Simply Wall St does offer a complimentary free service. This is the option many initially chose when they began utilizing the platform, and it serves as an excellent method to determine if the platform’s offerings are beneficial to you.

The no-cost plan isn’t a temporary trial, which means you can keep using it indefinitely without being required to switch to a paid subscription.

The platform offers valuable insights that aim to support users in making smarter financial choices, showcasing the data in an array of creative visual layouts to make it easier to grasp.

Yes, Simply Wall St is highly regarded for its comprehensive stock analysis tools, focusing on fundamental analysis and providing key insights through visual reports.

Simply Wall Street was founded by Al Bentley and is operated by a team of professional analysts and financial experts.

Absolutely. The platform offers tools to analyze and diversify your portfolio, ensuring a well-balanced investment strategy.

Yes, Simply Wall St’s stock picking service is backed by thorough research and fundamental analysis, making it a reliable tool for investors.

The fundamental stock screener is highly effective, offering advanced filtering options and insights into the financial health and growth prospects of stocks.

Yes, the platform provides detailed information on dividend payers, helping investors make informed choices about income-generating stocks.

Yes, Simply Wall St is known for its visual reports that simplify complex financial analysis, making it accessible to all types of investors.

Yes, Simply Wall St has a mobile app that is available for download at all major app stores for iOS and Android devices.

Jeremy Biberdorf

About the Author:

Jeremy Biberdorf is the founder of Modest Money. He’s a father of 2 beautiful girls, a dog owner, a long-time online entrepreneur and an investing enthusiast.