Stash Review 2024

Bob Haegele
By: Bob Haegele

April 5, 2021

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Stash Logo


4.5 rating based on 5 ratings


In a nutshell: Stash offers a modern platform that makes investing more approachable for the average person.

Though its fees are higher than some alternatives, newer investors may appreciate the extra help and financial education this platform provides.

FeesAccount MinimumPromotion
$3, or $9/month$0$5 Signup Bonus

While not a true robo-advisor, Stash makes it easy for new investors to get started with its guided approach. New investors who want to understand the process may appreciate Stash.

Pros & Cons
  • Low minimum investment
  • No account minimum
  • Helpful guidance for new investors
  • $5 signup bonus
  • High fees compared to alternatives

Compare to Other Investing Platforms

4.5 rating based on 5 ratings

Fees$3 or $9/month

Minimum Investment$0

Promo$5 signup bonus

 M1 Finance
4.9 rating based on 5 ratings

Fees$0 - $125/year

Minimum Investment$0

PromoInvest for free

4.7 rating based on 5 ratings


Minimum Investment$0

PromoInvest for free

Full Stash Review

Stash is an investing platform that guides new investors through the process of building a portfolio. Based on your input, it suggests a portfolio to meet your goals.

Stash is best for:

  • New investors who need some guidance
  • Value-based investors

In the early days of investing, it was something only those who were already wealthy could afford to do. In other words, investing wasn’t so much a wealth-building tool as it was one for growing wealth that already existed. Apps like Stash are changing that, which we’ll cover in this Stash review.

You can invest starting with just $3, and there are no account minimums. Plus, Stash offers fractional shares, making investing accessible for just about anyone.

You can start investing with Stash for a fee as low as $3/month. That may seem quite inexpensive, but it’s not as cheap as it may sound.

Thus, this review will explore everything Stash has to offer and whether it’s worth the cost.

Stash at a Glance

Account Minimum
  • No account minimums.
Management Fees
  • $3/month for Stash Growth.
  • $9/month for Stash+.
Expense Ratios
  • The average ER for Stash ETFs is 0.25% or 0.16% non-thematic funds.
Account Fees
  • $75 fee for outbound transfers.
Portfolio Mix
  • Wide variety of stocks and ETFs available across various industries.
Account Types
  • Traditional IRA, Roth IRA, brokerage, debit account, custodial accounts.
Tax Strategy
  • Not offered with Stash.
Automatic Rebalancing
  • Portfolios are rebalanced via Stash’s Smart Portfolios feature.
Savings Account/Cash Management
  • Basic checking account available.
Customer Support
  • Email and chat from 9 a.m. to 5 p.m. Eastern, Monday through Friday.
Human Advisors
  • Not offered with Stash.

Stash is an investment app and platform that looks to simplify the process of investing. The app was founded in 2015 because its founders, Brandon Krieg and Ed Robinson, felt investing was unfair for the average consumer.

The founders had worked on Wall Street but quit their jobs to create an app they thought would be more suitable for most people. The result is Stash, the app that helps you “invest in yourself.”

Stash is based in New York City, and the company has won various awards. That includes Built-in NYC’s Best Places to Work from 2019-2021.

How Stash Investing Works

Stash works by helping to guide you through the process of selecting a diversified set of investments. All you have to do is answer a few questions, and Stash will automatically suggest a portfolio that meets your requirements.

Once you have answered all the relevant questions, the app will suggest a conservative, moderate, or aggressive portfolio to help meet your goals. Be sure to give honest answers to the questions during setup so that Stash’s recommendations align with your goals.

The options Stash will suggest come from its selection of thousands of stocks and exchange-traded funds (ETFs). Thus, it makes it easy to ensure your portfolio is diversified.

Stash Investments

One of the unique features of Stash is how it makes investing more approachable. One way it does this is by giving its ETFs nicknames to make them easier to understand.

For instance, consider an ETF name like GS Connect S&P GSCI Enhanced Commodity TR Strategy Index ETN. “What does that even mean?” you might ask yourself.

Instead, Stash gives you options such as a dividend ETF it playfully calls “Delicious Dividends.” And there is “All That Glitters,” which invests in precious metals and other related commodities.

All told, Stash has over 3,500 investments to choose from, including stocks and ETFs. It has the following stock and ETF categories to choose from:


  • Consumer staples
  • Energy
  • Finance
  • Health care
  • Industrials
  • Materials
  • Media
  • Real Estate
  • Retail
  • Tech
  • Utilities


  • Global exposure
  • Goods and services
  • Missions and causes
  • Technology and innovation
  • Thematic

Stash Features

With all of the investing apps out there, you may wonder how Stash manages to stand out. It does have several interesting features. Some of them are still unique, though some have since been implemented by competitors.

Let’s take a look at what Stash has to offer. Since Stash has three different pricing tiers, we’ll cover the features included under each tier. As a note, each tier includes all of the features of the tiers below it.

Stash Growth

Stash Growth members gain access to Roth IRA and traditional IRA accounts. For $3 per month, you gain access to these tax-advantaged accounts and retirement advice.


Stash’s highest tier, Stash+, adds quite a few more features. One of the main features it adds is custodial accounts, which allows you to open investment accounts for up to two children.

In addition, your rewards for the Stock-Back program are doubled, meaning the non-bonus reward is 0.25%. You also receive an additional $9,000 in life insurance from Avibra and a monthly stock market insights report.

Stash Pricing

As mentioned, Stash has three different pricing tiers. Here’s how the monthly costs stack up:

Plan NameMonthly Cost
Stash Growth$3

As mentioned earlier, these monthly rates seem pretty low. Just a dollar a month? Sounds great, right!?

Not so fast.

Let’s say you have $1,00 in your Stash account. And you just want to give Stash a try, so you go for Stash Growth at $3/month.

That’s $36 per year. Again, pretty cheap, isn’t it? That’s about the same cost as one month of the cheapest Netflix subscription. But, remember, everything is relative. A Netflix subscription won’t help you invest any more than buying groceries will.

My point is that comparing the cost of Stash to Netflix isn’t a meaningful comparison. We should be comparing it to other investment platforms.

And if you pay $36 per year on $1,000 invested, that is a 3.6% fee as a percentage of assets. Again, that doesn’t sound terribly high, but it actually is compared to the alternatives. For example, an M1 Finance Roth IRA allows you to invest in a variety of ETFs with no management fees (expense ratios still apply).

On the plus side, the Stash subscription is a flat fee, meaning that 1.2% fee becomes a 0.12% fee if you invest $10,000.

Speaking of expense ratios, we still have those to consider for Stash. The average ER for Stash ETFs is 0.25% or 0.16% non-thematic funds. Again, that sounds pretty cheap. But if you compare it to Fidelity’s ZERO index funds, Stash doesn’t sound as appealing. Fidelity’s ZERO funds have 0.00% expense ratios (hence the name).

Overall, Stash’s fees certainly won’t break the bank. However, there are cheaper alternatives.

Stash FAQ

Now, let’s answer some of your common questions about Stash.

Is Stash Legit?

Yes, Stash is a legitimate investing platform and app. According to its website, “Stash Capital LLC, an SEC registered broker-dealer and member FINRA/SIPC serves as introducing broker for Stash Clients’ advisory accounts.” This means you are covered by all the relevant regulatory agencies.

Stash is based in New York, New York.

Can You Make Money With Stash?

You can certainly make money with Stash. The app allows you to invest in thousands of stocks and ETFs. Although Stash’s fees are a bit higher than some of the alternatives, your investments can generate returns just like they could anywhere else.

What Are People Saying About Stash?

Stash is a very popular app and is highly rated. It has a 4.7/5 on the Apple App Store with over 231,000 ratings. On TrustPilot, the largest number of ratings are five stars, with 48% of user ratings overall.

Here are some of the things people are saying:

“This is the best micro saving app out of all the apps I have tried. I have utilized the resources they provide and have truly gained a lot of knowledge and income. I have amassed quite a Nest egg for myself that I am extremely proud of. I absolutely love the stock back feature.”

Create your Stash account to start investing for the future.

“I joined Stash in 2016. They have made so many improvements over the last few years. In my opinion, this is a great app & bank for younger people to learn and get started investing. Using the Stash tools will teach not only the younger generation but anyone the basics and more of the stock markets and investing.”

Stash vs. The Competition

Let’s see how Stash compares to similar apps and platforms.

App NameFeesMin. InvestmentAccount TypesFeatures
Stash$3-$9/month$3IRA, Roth IRA, BrokerageStock-Back, Life Insurance, Custodial Accounts
Acorns$1-$5/month$5IRA, Roth IRA, Brokerage, SEP IRARound-Ups, Checking, Custodial Accounts
Robinhood$0$0BrokerageAutomatic Investments, Cryptocurrency Trading

Stash vs. Acorns

Of all the investing apps and platforms out there, Stash and Acorns are the most similar. Thus, we’ll compare those two for the purposes of this review.

Stash helps you invest with small amounts of money, starting at just $3. It guides you through the process of setting up your account, then it suggests stocks and ETFs to help you meet your goals.

Stash has the Stock-Back program which allows you to earn cash back in the form of fractional shares. It also has nicknames for many of its ETFs, making them more approachable for new investors.

Acorns is similar to Stash in a lot of ways. First, they have similar pricing structures and account types. Both have pricing tiers that offer custodial accounts and have no account minimum.

The biggest thing that is different with Acorns is that instead of offering stock back, it has round-ups. You have the option of rounding up each purchase you make to an even dollar amount and adding the rest to your Acorns account. Once you have at least $5 saved, Acorns will invest the money in its portfolio of low-cost ETFs.

Stash vs. Robinhood

I wanted to quickly compare these two simply because it is frequently searched. However, there isn’t much that is actually similar between the two.

Robinhood saw increased popularity due to the COVID-19 pandemic, its no-commission trading, and the fact that it is primarily app-based. Plus, there is no minimum investment. That made it popular with Millennials and Gen Z users.

Plus, Robinhood allows users to trade on margin, making it popular for those who want to try out day trading at home. As a note, you need at least $25,000 to be allowed to day trade per FINRA regulation.

Robinhood does allow users to purchase ETFs, too. Nevertheless, the app has mainly been used by more active traders.

Stash, on the other hand, tends to be used more by passive traders. That is partly because it offers IRA accounts, unlike Robinhood. Plus, Robinhood doesn’t have a stock-back or cash-back feature.

While both Stash and Robinhood allow you to trade both stocks in ETFs, Robinhood is more suited to the active trader. Stash is better for newer investors who prefer to take a long position.

Is Stash Right For You?

Stash is a decent investing platform for newer investors. It helps make investing more approachable by giving many of its ETFs more sensible names. Plus, it allows users to earn additional stock with its Stock-Back program. It also has no minimum investment and allows you to invest for just $3.

While Stash has a visually-appealing app and makes investing more approachable, it may not be best for more experienced investors. That’s because it doesn’t have all the advanced trading features that more traditional platforms have. Plus, while its fees won’t break the bank, you can buy the same stocks and ETFs from other brokers with no monthly fees.

That being said, if you are a newer investor or want to invest based on your values, Stash may be worth a look.

Get $5 for signing up with Stash today.

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Bob Haegele

About the Author:

Bob Haegele is a personal finance writer, entrepreneur, and dog walker. Bob has been writing about personal finance for three years and now manages several personal finance sites, including The Frugal Fellow, Modest Money, and Blooming Wealth. You can also find him contributing to popular websites such as Yahoo! Finance, MSN Money, and GOBankingRates. You can see more of his work on Muck Rack and Contently, or connect with him on LinkedIn.

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