branding

Why Brands Need to Get Creative with Their Promotional Freebies in the Digital Age
  • Why Brands Need to Get Creative with Their Promotional Freebies in the Digital Age

Why Brands Need to Get Creative with Their Promotional Freebies in the Digital Age

By |May 30th, 2017|

In 2015, UK firms spent nearly £1bn on branded promotional items. Businesses climb over themselves to offer consumers everything, from free stress balls to ice cream, but while promotional marketing remains popular with brands and businesses, is it still effective at attracting customers in the digital age?

In short, yes, but the definition of promotional […]

How Luxury Brands Like Gucci Stay Relevant in the Changing Times
  • How Luxury Brands Like Gucci Stay Relevant in the Changing Times

How Luxury Brands Like Gucci Stay Relevant in the Changing Times

By |April 21st, 2017|

Gucci was founded almost 100 years ago, but it has found a new lease on life in recent years. Never far from the spotlight, the Italian luxury brand has managed to turn a brand plateau into a mountain peak experience. Operating income rose 21.9% last year. Impressive for any company, that’s almost earth-shattering for […]