digital age

Why Brands Need to Get Creative with Their Promotional Freebies in the Digital Age
  • Why Brands Need to Get Creative with Their Promotional Freebies in the Digital Age

Why Brands Need to Get Creative with Their Promotional Freebies in the Digital Age

By |May 30th, 2017|

In 2015, UK firms spent nearly £1bn on branded promotional items. Businesses climb over themselves to offer consumers everything, from free stress balls to ice cream, but while promotional marketing remains popular with brands and businesses, is it still effective at attracting customers in the digital age?

In short, yes, but the definition of promotional […]

Keeping Up With The Joneses In The Digital Age
  • Keeping Up With The Joneses In The Digital Age

Keeping Up With The Joneses In The Digital Age

By |May 14th, 2012|

As the internet has evolved and we truly enter the digital age as a society, the biggest enemy of our personal finances has been quietly growing stronger and stronger. No it’s not inflation. It’s not government taxes. It’s something much less obvious. It’s those pesky Joneses!

It might seem innocent enough when you are on […]