Weight Watchers (WTW) Stock: Getting A Boost From Oprah

Weight Watchers International, Inc. (NYSE: WTW)

Weight Watchers International is having an incredibly strong day in the market today. When the opening bell rang, the stock quickly found itself in the green. From there, we’ve seen ups, and we’ve seen downs, but the stock has stayed in the range of dramatic gains. Below, we’ll talk about what we’re seeing, why, and what investors should be watching for with regard to WTW ahead.

What We’re Seeing From WTW

As mentioned above, Weight Watchers International is having an incredibly strong day in the market today. As soon as the trading session started, the stock was up dramatically. Since the open, we’ve seen movement in both directions, but the stock has maintained overwhelmingly strong gains. At the moment (12:22), WTW is trading at $11.75 per share after a gain of $1.23 per share or 11.69% thus far today.

Why The Stock Is Climbing

As soon as I saw that WTW was making a run for the top, I started digging to see exactly what was causing the movement. While it takes a while to find the story in many cases, in this particular case, it jumped right out at me. Today, the stock is gaining as the result of receiving some love from a major celebrity.

Earlier today, Oprah made a statement with regard to WTW. The statement was obviously positive considering Winfrey’s ownership at Weight Watchers. Here’s what she had to say…

Since I’ve started Weight Watchers, I’ve lost over 40 pounds. I can honestly tell you, I struggle no more.”

What Investors Should Be Watching Ahead

Moving forward, investors should be keeping a close eye on WTW. In particular, Oprah has a ton of pull, and it’s likely that she will continue informing consumers of the company and how it has helped here. So, watch for these mentions as they will likely open tremendous opportunities.

What Do You Think?

Where do you think WTW is headed moving forward? Join the discussion in the comments below!