What is Koyfin? Pros and Cons of This Financial Research Platform

Jeremy BiberdorfBy: Jeremy Biberdorf

September 10, 2023September 10, 2023

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In today’s rapidly evolving financial market, traders and investors face the challenge of sifting through vast amounts of information. Koyfin emerges as a solution for this challenge, providing a comprehensive online platform for financial market research and analysis.

With tools such as charts, technical indicators, a news dashboard, scanners, drawing tools, and watch lists, Koyfin offers a holistic experience for its users. As financial tools become more affordable and accessible, it’s essential to know if Koyfin stands out among its competitors. Our Koyfin review aims to provide a clear insight into what this platform has to offer.

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What is Koyfin?

Koyfin, founded by Rob Koyfman in 2016, is a financial research platform that stands out for its affordability and reliability. Unlike many other platforms that can be expensive, Koyfin offers top-notch services at a reduced cost.

It provides users with deep insights into companies, allowing them to set up custom macro trends and easily visualize large data sets. These features aim to help investors make informed decisions.

Koyfin.com, its online counterpart, focuses on offering unique analytic tools for both traders and investors, enhancing stock analysis with visual financial metrics tools. Users can scan and compare investments across various asset classes. Its data visualization features are what really set the platform apart from others.

After launching in 2018, Koyfin secured $3 million in funding in September 2019 to further improve its data visualization research capabilities. The platform’s user base has since grown to over 10,000. Both individual retail users and institutional firms, including big names like Goldman Sachs, Barclays, BlackRock, and Franklin Templeton, utilize Koyfin.

Koyfin Features

  • Advanced Graphing & Chart Templates: Koyfin’s advanced charting tools provide a diverse collection of chart templates. Whether you’re keen on intraday price charts, conventional stock price charts, or candlestick charts, the platform ensures you’re covered.
  • Watchlists & Dashboard: From unlimited watchlists to a customizable dashboard, users get to design their Koyfin experience based on personal preferences. With dozens of templates, you can keep tabs on multiple asset classes and market sectors with ease.
  • Financial & Technical Analysis: Koyfin offers an abundance of tools, spanning financial analysis tools, technical analysis tools, and fundamental analysis tools. These tools equip self-directed investors to make informed decisions by examining financial statements and detecting market trends.
  • News Feed & Company Snapshots: Stay updated with the latest financial news sourced from reputable platforms. Detailed company snapshots, including company news, company filings, and analyst estimates, allow users to get a complete picture of the financial landscape.
  • Custom Formulas & Filter Criteria: Dig deeper with custom formulas to evaluate mutual funds, equity portfolio, and other asset categories. The platform’s filter criteria help narrow down choices based on various performance metrics.
  • Market Dashboards & Insights: Market overview dashboards offer a broad market coverage, highlighting macro trends and macroeconomic indicators. This depth of coverage gives both novice and advanced investors actionable insights.
  • Pricing & Plans: Koyfin’s tiered pricing model includes basic plans and premium pricing plans to cater to different user needs, from the casual user to expert traders.
  • Coverage & Breadth: With comprehensive analysis capabilities, Koyfin provides complete data coverage spanning financial markets, equities, and even exchange-traded funds.

Koyfin Pricing

  • Free Plan: At no cost, users receive two watchlists, screens, dashboards, and chart templates.
  • Basic Plan: Priced at $15 a month (or $180 annually), it extends the offering to eight of each: watchlists, screens, dashboards, and chart templates. Additionally, it provides financial news from Reuters.
  • Plus Plan: For $35 monthly (or $420 annually), users get unlimited access to watchlists, screens, dashboards, and chart templates. It also introduces a document search tool for financial filings and facilitates data download to Excel.
  • Pro Plan: At a rate of $70 a month (or $840 yearly), it encompasses all Plus features and adds mutual fund data, unlimited custom formulas, exclusive training webinars, and priority support.

Pros & Cons


  • Comprehensive data coverage: Offers data for both US and international stocks, treasuries, and forex.
  • Flexibility at its finest: Users can customize dashboards to fit their unique needs.
  • Stay informed: Reliable and up-to-date news sourced from reputable outlets.
  • Unbeatable value: One of the most robust free versions available in the fintech industry.
  • Adaptable to needs: Whether you’re a novice or a pro, Koyfin provides scalable and affordable options to cater to all investor types.


  • Learning curve: The platform might feel a bit overwhelming for those just starting out in the investment world.
  • Gap in charting: Absence of intraday price charts can be a limitation for day traders.
  • Room for enhancement: While the platform offers various tools, the technical analysis features are somewhat limited.

Is Koyfin Worth it?

Is Koyfin worth it? Absolutely. The platform offers substantial value for a cost of zero. Its rich data and financial metrics rival some premium services. Plus, the absence of intrusive ads is a welcome change from many “free” platforms.

Koyfin’s paid subscriptions also deliver great value. Clear dashboards, detailed charts, and timely market news make it a cost-effective option for traders, despite a few minor limitations.

Final Thoughts

Navigating the world of trading requires reliable tools, and Koyfin stands out for its depth, simplicity, and value. Offering both rich data and a user-friendly interface, it caters to the needs of traders of all levels.

Whether you’re testing the waters with the free plan or seeking advanced insights, Koyfin consistently delivers. Curious to explore more? Click here to start your Koyfin experience.
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Jeremy Biberdorf

About the Author:

Jeremy Biberdorf is the founder of Modest Money. After working many years in the website marketing industry, he decided to take on blogging full time and also get his finances headed in the right direction. Also check out his contributions to Equities.com and Benzinga.

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