By: Jeremy Biberdorf
June 22, 2023

WiserAdvisor Review 2025: Connect with the right financial advisor

By: Jeremy Biberdorf
June 22, 2023

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Disclosure: This page may contain affiliate links. This means we earn a small commission (at no additional cost to you) if you purchase a product through our links.
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4.5/5

4.5 rating based on 5 ratings

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In a Nutshell: WiserAdvisor is an online directory that connects individuals with pre-screened, professional financial advisors. The platform offers a hassle-free way to find financial professionals specializing in various areas like retirement planning, estate planning, investment planning, and tax planning.

With thousands of advisors available across the United States, WiserAdvisor simplifies the process of finding a suitable financial advisor that fits your needs and financial situation.

This WiserAdvisor review will delve into the platform’s features, benefits, and limitations.

Service TypeFees Promotion
Financial Advisor DirectoryVariesYes - Free financial tools and calculators
Pros & Cons
Pros
  • Access to thousands of pre-screened advisors.
  • Vetted professionals with clean records and FINRA/SEC registration.
  • Simple, user-friendly platform with zip code search function.
  • Useful financial tools and calculators for various planning needs.
Cons
  • Varying fee structures across advisors could be confusing.
  • Not all matched advisors may be a high-quality fit.

What is WiserAdvisor?

wiseradvisor.com website

WiserAdvisor is an online platform designed to bridge the gap between individuals or businesses and specialized financial advisors. This directory encompasses professionals skilled in retirement planning, estate management, tax strategies, and more.

WiserAdvisor emphasizes the importance of credibility, showcasing only advisors registered with FINRA/SEC and possessing impeccable records. Their goal is straightforward: match users with the right financial expertise tailored to their specific needs and financial aspirations.

Whether for individual financial guidance or business strategies, WiserAdvisor streamlines the process of finding the ideal financial counselor.

External WiserAdvisor Reviews & Ratings

SiteRating
Brokerage Review5
Top Rated Firms5
Facebook4.5 from 19 reviews
Trustpilot4.3 from 265 reviews

Here are some reviews from traders who have experienced the platform firsthand:

“WiseAdvisor led us to our new financial planner, so we really have to say the system worked as advertised. We were given several viable alternatives and interviewed four. WiseAdvisor kept in contact but not intrusively – I would say just about right amount of follow-up. They also were free to us! (We like ‘free’, especially when it is quality stuff.) So, in summary, they did what they said they would and we are pleased with the results.”
“Wiser Advisor was helpful in identifying wealth management companies that are national and diverse. They referred us to Personal Capital and Vanguard. Both checked out well, and we were able to find one that fit us the best. Thank you, Wiser Adviser!”
“I would recommend this site, since the advisors who contacted me all seem qualified and it shortened the search on my own.
I signed up and received 4 referrals. I’ve spoken to all of them as well as other people who recommended advisors. I’m well on my way to making a final selection. One of the leading contenders is a company referred to me by WiserAdvisor.”
“WiserAdviser proposed 3 financial adviser (companies). I liked the first one I investigated sufficiently well that I did not bother the other two companies by contacting them. They provided contact information to make it easy for me to contact them, but the system used by WiserAdviser kept my contacts with the companies from becoming a nuisance either to them or to me. It was a very useful, easy system to use.”

How Does WiserAdvisor Work?

WiserAdvisor operates in a simple, user-friendly manner. Users begin by entering their zip code and answering a few questions about their financial situation and goals. The platform then matches the user with advisors from its directory based on the user’s inputs.

Once matched, users can review the advisors’ profiles, which include details such as services offered, fee structure, advisor compensation, advisor designations, and more. Users can then choose to contact any of the matched advisors for further discussions.

WiserAdvisor also offers a range of financial calculators and articles, providing additional resources for individuals seeking financial information or advice.

It’s crucial to understand that financial decisions should be made with caution. This WiserAdvisor review is for informational purposes and should not substitute for financial advice. It’s always best to consult with a financial professional before making any financial decisions.

Who is WiserAdvisor Best For?

WiserAdvisor is ideal for:

  • Busy Professionals: The platform simplifies the process of finding a financial advisor, making it a good fit for busy professionals seeking financial advice.
  • Individuals in Need of Financial Planning: Whether it’s retirement planning, education planning, estate planning, or investment planning, WiserAdvisor can help individuals find advisors who specialize in these areas.
  • Businesses Seeking Financial Advisors: Businesses looking for financial advisors to manage their finances can benefit from the platform’s vast directory of qualified advisors.

What are The Benefits?

Choosing WiserAdvisor comes with several benefits:

  1. Access to Pre-Screened Advisors: WiserAdvisor provides access to thousands of pre-screened advisors, ensuring that users connect with professionals who have clean records and are registered with FINRA/SEC.
  2. Convenience: The platform’s user-friendly design and zip code search function make it easy for users to find suitable advisors in their location.
  3. Variety of Advisors: With advisors from hundreds of specializations, users have a wide range of options to choose from based on their financial planning needs.
  4. Additional Resources: WiserAdvisor offers financial calculators and articles, providing users with useful tools and information for their financial planning.

Is WiserAdvisor Legit?

Yes, WiserAdvisor is indeed a legitimate service. Founded in 1998, it has been serving consumers for over two decades, helping them connect with suitable financial advisors. The platform has successfully assisted over 100,000 individuals in finding their ideal financial advisor, which underscores its credibility.

WiserAdvisor’s legitimacy is further evidenced by the strict vetting process it employs for advisors before they can join the network. This three-step qualification process includes screening advisors based on their years of experience, their SEC/FINRA registration and records, and their compensation criteria. This means all advisors on the WiserAdvisor network are either fee-only or fee-based, which aligns with industry best practices.

The platform is committed to maintaining users’ confidentiality. User information is not shared with anyone other than the matched advisors, ensuring privacy and security. Plus, there’s no obligation to hire any financial advisor that is matched to you, giving you the freedom and control in the decision-making process.

Moreover, WiserAdvisor has been featured in prominent media outlets, such as The Washington Post, CBS, The Wall Street Journal, and ABC. These features further cement WiserAdvisor’s status as a trusted platform for finding financial advisors.

Limitations of WiserAdvisor

While WiserAdvisor offers significant benefits, it’s essential to note its limitations:

  • Varying Fee Structures: The fee structure can vary among the advisors listed on WiserAdvisor. While some advisors may charge a flat fee, others may charge a percentage of assets. This could be confusing for some users.
  • Quality of Matched Advisors: While WiserAdvisor does its best to match users with suitable advisors, not all matched advisors may be a high-quality fit. Users must do their due diligence in selecting an advisor.

Final Thoughts

WiserAdvisor is a useful platform for individuals and businesses seeking professional financial advice. By connecting users with pre-screened, qualified advisors, the platform simplifies the process of finding a financial planner that fits the user’s needs and financial situation.

Our verdict in this WiserAdvisor review is that it’s a valuable resource for anyone in need of financial planning services, offering access to a wide range of professional advisors.

Jeremy Biberdorf

About the Author:

Jeremy Biberdorf is the founder of Modest Money. He’s a father of 2 beautiful girls, a dog owner, a long-time online entrepreneur and an investing enthusiast.